http://www.digitaljournal.com/pr/2693697 10.1.15

1. Press Release
Oct 1, 2015 16:15 UTC
Visible Measures Launches True Reach
Planner to Show Brands’ Video Share of
Attention and Share of Spend
BOSTON--(Business Wire)--Visible Measures, the leader in content advertising
technology, today announced the release of True Reach Planner, a new suite of
video measurement and analytics tools within the company’s Fabric platform.
True Reach Planner will provide video ad buyers a comprehensive and instant
view of how consumer attention is distributed across video ad content promoted
by 4,000 major brands during any given time period and as far back as 2013.
Buyers can get insights into their “Share of Attention,” which is the measure of
how much consumer attention a specific brand captures relative toits
competition over a specific time period.
The company has also developed algorithms to provide estimates of video ad
spend across these same brands. Like Share of Attention, “Share of Spend” can
also be analyzed over any specified time period through the True Reach Planner.
Unlike television, where Share of Voice refers to spend, and by proxy, audience
reach, True Reach Planner makes a distinction between Spend and Attention
because online video campaigns can have the benefit of earned media, oftentimes
resulting in greater consumer attention, relative to actual spend.
“Through working with major global brands to help solve their content
advertising needs, we’ve found that across the board, global brands are asking the
same questions: how much consumer attention are my competitors capturing,
how much are they spending, and how much investment is required in order rise
above the noise in my industry and improve my Share of Attention,” said Brian
Shin, CEO of Visible Measures. “Based on the need for more information, we
launched True Reach Planner to offer video ad buyers a first-of-its-kind
intelligence platform to guide brands’ investment strategies and decisions around
video advertising.”

2. Visible Measures’ True Reach Planner also reveals the top three destinations
driving the most consumer attention for any given brand, whether it be
Facebook, YouTube, or other destinations among the dozens of publishers that
are already integrated within the Visible Measures’ platform. In total, these
destinations represent 95 percent of online video viewership. True Reach Planner
is powered by Visible Measures’ core patented technology, which automatically
discovers video content uploaded by brands, then captures, organizes and
analyzes the associated data for advertising use. True Reach Planner is currently
in limited beta release with select partners, including Starcom Mediavest Group.
For more information, check out Visible Measures’ True Reach Planner Intro
Video.
About Visible Measures
Visible Measures, the leading content advertising technology provider,
enables brands to better compete for consumer engagement by maximizing their
Share of Attention relative to media spend in video content advertising. The
company’s platform is fueled by a massive proprietary dataset, as well as
patented programmatic technology that combines five trillion data points to
reach more than 500 million unique monthly users across 600,000 web and
mobile properties. World class advertisers and brands successfully rely on Visible
Measures’ video content advertising platform every day todrive unmatched
consumer engagement worldwide. Visit us online at www.visiblemeasures.com or
follow us on Twitter @visiblemeasures.
True Reach and Visible Measures and the Visible Measures logo are registered
marks owned by Visible Measures Corp. Other company and product names may
be trademarks or servicemarks of their respective owners.
View source version on
businesswire.com:http://www.businesswire.com/news/home/20151001006460/
en/

3. Media Contact:
fama PR
Gail Scibelli, 617-986-5019
visiblemeasures@famapr.com
Read more: http://www.digitaljournal.com/pr/2693697#ixzz3njIKd5Ra