As mobile’s role in e-commerce continues to flourish, businesses must think strategically about how to cater to customer needs. Although it’s tempting to plunge into app development, not all business are ready to make this leap. For some, putting resources toward a mobile-optimized website could increase conversion rates and sales. For others, building an app could be just what they need to increase customer engagement and loyalty. Is your business ready for an app? (bit.ly/1IBtV4p) Use our decision tool to make an informed choice about the next steps in your mobile strategy.

1. A Guide to App Strategy
Decision-Making
Do you currently have a
mobile website?
Are you satisfied with the level
of personalization your mobile
website offers users?
Does your user experience
depend on a native device
functionality such as GPS,
camera or a scan feature?
Do you have a tight
development budget or few
development resources?
Do you make frequent changes or
refreshes to the content of your
mobile pages?
Is your brand struggling
with engagement,
loyalty or nurturing
repeat customers?
No Yes
START
HERE
No
Yes Yes
YesNo
Yes
No No
No
Yes
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Focus on Mobile Web
The basics of a mobile strategy
is to leverage a key touch
point between your brand
and your customers. It is not
yet time for a mobile app.
Focus on optimizing for the
mobile browser.
Consider an App in
the Future
Your brand may benefit
from the advantages of a
mobile app, but budget and
resources play a key role in the
development of a successful
one. Focus on improving
current mobile strategies until
the opportunity is right.
BuildaMobileAppNow
Your brand is ready for the
next step in its mobile journey.
Build an app to complement
your mobile site, and take
advantage of apps’ loyalty,
engagement and sales-driving
benefits.
Usablenet helps leading companies in multiple industries to create mobile
sites and apps for their customers on smartphones, tablets and on kiosks.
Visit our website www.usablenet.com and follow us on Twitter @Usablenet.
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