Email, WP, shopping, web browsing. Wireless. Search engines.
We predicted cheaper, faster, and smarter. We didn’t really think about Everywhere.
We didn’t really think about Everywhere. This changes everything. We’ve seen that the capability of computing has changed. This changes the context. This one is really big, because it’s exponentially harder to predict changes.
Remonetize the Net. Cell phone analogy. Providing content does not solve a consumer problem (abundance). Apps do.
Can’t be outsourced. Ford and the “faster horse.” William gibson and permanent writer’s block.
Value Position. Macy’s—commodity or pure luxury player. Applicable for most usability firms and, increasingly, agencies.
Many solutions eventually converge into coherent, comprehensive solutions or standards. “It works” means bad news for expert reviews and psychological frameworks for usability/HCI.
Product platforming tries to create a system or solution that can be leveraged. Increasingly easy with interactive. Bloomberg, Disney...and Eye-dee-o.