SlideShare a Scribd company logo
1 of 16
The Death of Usability (and Other Peeks at the Future) Baltimore Parlay Troy Winfrey 4.22.10
The Big Deal: From Scarcity to Abundance
Computing Works...
...and It’s Getting Even Better.
But Here’s the Best.
So What’s Next?
The Good: the iStuff and the App Store
“Web” 3.0 ,[object Object],[object Object],[object Object],[object Object]
The Ugly: Agile
Engineers engineering their way out of engineering problems. Useful for the “how” of building Cuts out users, ironically Defensive reaction?
The Bad: The Death of Usability, Or, Three Fatal Business Models
1: Collapse of the Middle Value then Value soon
2: De Facto Standard
3: Product-Profit Multiplier
 
Past Usability...Suitability ,[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked

2 fc small may Toronto Commercial real estate
2 fc small may Toronto Commercial real estate2 fc small may Toronto Commercial real estate
2 fc small may Toronto Commercial real estateChris Fyvie
 
midtown commercial real estate toronto july 1
midtown commercial real estate toronto july 1midtown commercial real estate toronto july 1
midtown commercial real estate toronto july 1Chris Fyvie
 
3 deals 2 may - Toronto Commercial Real Estate and office space for lease
3 deals 2 may - Toronto Commercial Real Estate and office space for lease3 deals 2 may - Toronto Commercial Real Estate and office space for lease
3 deals 2 may - Toronto Commercial Real Estate and office space for leaseChris Fyvie
 
2 midtown toronto commercial real estate july 2
2 midtown toronto commercial real estate july 22 midtown toronto commercial real estate july 2
2 midtown toronto commercial real estate july 2Chris Fyvie
 
Dtw small jan 2011
Dtw small jan 2011Dtw small jan 2011
Dtw small jan 2011Chris Fyvie
 
Midtown office space for lease toronto october
Midtown office space for lease toronto   octoberMidtown office space for lease toronto   october
Midtown office space for lease toronto octoberChris Fyvie
 
cb colliers toronto commercial real estate july
cb colliers toronto commercial real estate julycb colliers toronto commercial real estate july
cb colliers toronto commercial real estate julyChris Fyvie
 
Ict update report_-_edc_may2012
Ict update report_-_edc_may2012Ict update report_-_edc_may2012
Ict update report_-_edc_may2012Chris Fyvie
 
Tablet Computers March 2011
Tablet Computers March 2011Tablet Computers March 2011
Tablet Computers March 2011Paul Cowman
 
Markmanpodcasting2010
Markmanpodcasting2010Markmanpodcasting2010
Markmanpodcasting2010Kris Markman
 
3 mid 1 may - Toronto Commercial Real Estate and office space for lease
3 mid 1 may - Toronto Commercial Real Estate and office space for lease3 mid 1 may - Toronto Commercial Real Estate and office space for lease
3 mid 1 may - Toronto Commercial Real Estate and office space for leaseChris Fyvie
 
1 sm dtn aug 2010 Toronto Commercial Real Estate
1 sm dtn aug 2010 Toronto Commercial Real Estate1 sm dtn aug 2010 Toronto Commercial Real Estate
1 sm dtn aug 2010 Toronto Commercial Real EstateChris Fyvie
 
Bentall kennedyleasing vacancies-ontario-2013-04-30
Bentall kennedyleasing vacancies-ontario-2013-04-30Bentall kennedyleasing vacancies-ontario-2013-04-30
Bentall kennedyleasing vacancies-ontario-2013-04-30Chris Fyvie
 
Spark the changing work environment
Spark   the changing work environmentSpark   the changing work environment
Spark the changing work environmentChris Fyvie
 
Toronto Downtown West Virtual Tour with Photos
Toronto Downtown West Virtual Tour with PhotosToronto Downtown West Virtual Tour with Photos
Toronto Downtown West Virtual Tour with PhotosChris Fyvie
 
Toronto dtw cool space
Toronto dtw cool spaceToronto dtw cool space
Toronto dtw cool spaceChris Fyvie
 
Where do i start at work guide
Where do i start   at work guideWhere do i start   at work guide
Where do i start at work guideChris Fyvie
 
Markman IR12 presentation
Markman IR12 presentationMarkman IR12 presentation
Markman IR12 presentationKris Markman
 

Viewers also liked (20)

Auap ukm presentation
Auap ukm presentationAuap ukm presentation
Auap ukm presentation
 
2 fc small may Toronto Commercial real estate
2 fc small may Toronto Commercial real estate2 fc small may Toronto Commercial real estate
2 fc small may Toronto Commercial real estate
 
midtown commercial real estate toronto july 1
midtown commercial real estate toronto july 1midtown commercial real estate toronto july 1
midtown commercial real estate toronto july 1
 
3 deals 2 may - Toronto Commercial Real Estate and office space for lease
3 deals 2 may - Toronto Commercial Real Estate and office space for lease3 deals 2 may - Toronto Commercial Real Estate and office space for lease
3 deals 2 may - Toronto Commercial Real Estate and office space for lease
 
2 midtown toronto commercial real estate july 2
2 midtown toronto commercial real estate july 22 midtown toronto commercial real estate july 2
2 midtown toronto commercial real estate july 2
 
Dtw small jan 2011
Dtw small jan 2011Dtw small jan 2011
Dtw small jan 2011
 
Midtown office space for lease toronto october
Midtown office space for lease toronto   octoberMidtown office space for lease toronto   october
Midtown office space for lease toronto october
 
cb colliers toronto commercial real estate july
cb colliers toronto commercial real estate julycb colliers toronto commercial real estate july
cb colliers toronto commercial real estate july
 
Ict update report_-_edc_may2012
Ict update report_-_edc_may2012Ict update report_-_edc_may2012
Ict update report_-_edc_may2012
 
Tablet Computers March 2011
Tablet Computers March 2011Tablet Computers March 2011
Tablet Computers March 2011
 
Markmanpodcasting2010
Markmanpodcasting2010Markmanpodcasting2010
Markmanpodcasting2010
 
3 mid 1 may - Toronto Commercial Real Estate and office space for lease
3 mid 1 may - Toronto Commercial Real Estate and office space for lease3 mid 1 may - Toronto Commercial Real Estate and office space for lease
3 mid 1 may - Toronto Commercial Real Estate and office space for lease
 
1 sm dtn aug 2010 Toronto Commercial Real Estate
1 sm dtn aug 2010 Toronto Commercial Real Estate1 sm dtn aug 2010 Toronto Commercial Real Estate
1 sm dtn aug 2010 Toronto Commercial Real Estate
 
Bentall kennedyleasing vacancies-ontario-2013-04-30
Bentall kennedyleasing vacancies-ontario-2013-04-30Bentall kennedyleasing vacancies-ontario-2013-04-30
Bentall kennedyleasing vacancies-ontario-2013-04-30
 
Spark the changing work environment
Spark   the changing work environmentSpark   the changing work environment
Spark the changing work environment
 
Toronto Downtown West Virtual Tour with Photos
Toronto Downtown West Virtual Tour with PhotosToronto Downtown West Virtual Tour with Photos
Toronto Downtown West Virtual Tour with Photos
 
Toronto dtw cool space
Toronto dtw cool spaceToronto dtw cool space
Toronto dtw cool space
 
Where do i start at work guide
Where do i start   at work guideWhere do i start   at work guide
Where do i start at work guide
 
Fc6
Fc6Fc6
Fc6
 
Markman IR12 presentation
Markman IR12 presentationMarkman IR12 presentation
Markman IR12 presentation
 

Similar to The death of usability

Hogeschool gent 2016 publication
Hogeschool gent 2016 publicationHogeschool gent 2016 publication
Hogeschool gent 2016 publicationFrederic De Meyer
 
Design to Disrupt: An Executive Introduction - Sogeti VINT
Design to Disrupt: An Executive Introduction - Sogeti VINTDesign to Disrupt: An Executive Introduction - Sogeti VINT
Design to Disrupt: An Executive Introduction - Sogeti VINTVINTlabs | The Sogeti Trendlab
 
Design To Disrupt - Sogeti ViNT Report 1 - Dutch
Design To Disrupt - Sogeti ViNT Report 1 - DutchDesign To Disrupt - Sogeti ViNT Report 1 - Dutch
Design To Disrupt - Sogeti ViNT Report 1 - DutchRick Bouter
 
NEAR Protocol at the Decentralized Summit 2019
NEAR Protocol at the Decentralized Summit 2019NEAR Protocol at the Decentralized Summit 2019
NEAR Protocol at the Decentralized Summit 2019Erik Trautman
 
Whitepaper channel cloud computing paper 4
Whitepaper channel cloud computing paper 4Whitepaper channel cloud computing paper 4
Whitepaper channel cloud computing paper 4Ian Moyse ☁
 
Corum group: Paris Presentation
Corum group: Paris PresentationCorum group: Paris Presentation
Corum group: Paris PresentationYoussef Rahoui
 
DIY Tools for Market Research by Scott Worthge, uSamp
DIY Tools for Market Research by Scott Worthge, uSampDIY Tools for Market Research by Scott Worthge, uSamp
DIY Tools for Market Research by Scott Worthge, uSampNorthWest MRA
 
Smart Innovation Platform Flier - Grindstaff
Smart Innovation Platform Flier - GrindstaffSmart Innovation Platform Flier - Grindstaff
Smart Innovation Platform Flier - GrindstaffJohn Nixon
 
Cloud Computing - Whats The Point(Master)
Cloud Computing - Whats The Point(Master)Cloud Computing - Whats The Point(Master)
Cloud Computing - Whats The Point(Master)DCoplin
 
The Cloud: Implications for the Enterprise
The Cloud: Implications for the EnterpriseThe Cloud: Implications for the Enterprise
The Cloud: Implications for the EnterpriseCloud Camp North East
 
The AI Path: Past, Present & Future
The AI Path: Past, Present & FutureThe AI Path: Past, Present & Future
The AI Path: Past, Present & FutureCognizant
 
TrailBlazers - Australian Rural Leaders - Craig Rispin Workshop Slides Feb 23...
TrailBlazers - Australian Rural Leaders - Craig Rispin Workshop Slides Feb 23...TrailBlazers - Australian Rural Leaders - Craig Rispin Workshop Slides Feb 23...
TrailBlazers - Australian Rural Leaders - Craig Rispin Workshop Slides Feb 23...Craig Rispin
 
The Analyst's Dilemma: Matt Hatton, Machina Research at IoT14
The Analyst's Dilemma: Matt Hatton, Machina Research at IoT14The Analyst's Dilemma: Matt Hatton, Machina Research at IoT14
The Analyst's Dilemma: Matt Hatton, Machina Research at IoT14Business of Software Conference
 

Similar to The death of usability (20)

Ecton
EctonEcton
Ecton
 
Hogeschool gent 2016 publication
Hogeschool gent 2016 publicationHogeschool gent 2016 publication
Hogeschool gent 2016 publication
 
Design to Disrupt: An Executive Introduction - Sogeti VINT
Design to Disrupt: An Executive Introduction - Sogeti VINTDesign to Disrupt: An Executive Introduction - Sogeti VINT
Design to Disrupt: An Executive Introduction - Sogeti VINT
 
Design To Disrupt - Sogeti ViNT Report 1 - Dutch
Design To Disrupt - Sogeti ViNT Report 1 - DutchDesign To Disrupt - Sogeti ViNT Report 1 - Dutch
Design To Disrupt - Sogeti ViNT Report 1 - Dutch
 
NEAR Protocol at the Decentralized Summit 2019
NEAR Protocol at the Decentralized Summit 2019NEAR Protocol at the Decentralized Summit 2019
NEAR Protocol at the Decentralized Summit 2019
 
Whitepaper channel cloud computing paper 4
Whitepaper channel cloud computing paper 4Whitepaper channel cloud computing paper 4
Whitepaper channel cloud computing paper 4
 
Corum group: Paris Presentation
Corum group: Paris PresentationCorum group: Paris Presentation
Corum group: Paris Presentation
 
Sima 2016
Sima 2016Sima 2016
Sima 2016
 
Banking on experience
Banking on experienceBanking on experience
Banking on experience
 
DIY Tools for Market Research by Scott Worthge, uSamp
DIY Tools for Market Research by Scott Worthge, uSampDIY Tools for Market Research by Scott Worthge, uSamp
DIY Tools for Market Research by Scott Worthge, uSamp
 
The Challenges of Bringing IoT Products to Market
The Challenges of Bringing IoT Products to MarketThe Challenges of Bringing IoT Products to Market
The Challenges of Bringing IoT Products to Market
 
Smart Innovation Platform Flier - Grindstaff
Smart Innovation Platform Flier - GrindstaffSmart Innovation Platform Flier - Grindstaff
Smart Innovation Platform Flier - Grindstaff
 
Cloud Computing - Whats The Point(Master)
Cloud Computing - Whats The Point(Master)Cloud Computing - Whats The Point(Master)
Cloud Computing - Whats The Point(Master)
 
The Cloud: Implications for the Enterprise
The Cloud: Implications for the EnterpriseThe Cloud: Implications for the Enterprise
The Cloud: Implications for the Enterprise
 
The AI Path: Past, Present & Future
The AI Path: Past, Present & FutureThe AI Path: Past, Present & Future
The AI Path: Past, Present & Future
 
TrailBlazers - Australian Rural Leaders - Craig Rispin Workshop Slides Feb 23...
TrailBlazers - Australian Rural Leaders - Craig Rispin Workshop Slides Feb 23...TrailBlazers - Australian Rural Leaders - Craig Rispin Workshop Slides Feb 23...
TrailBlazers - Australian Rural Leaders - Craig Rispin Workshop Slides Feb 23...
 
Deloitte Insights
Deloitte InsightsDeloitte Insights
Deloitte Insights
 
The Analyst's Dilemma: Matt Hatton, Machina Research at IoT14
The Analyst's Dilemma: Matt Hatton, Machina Research at IoT14The Analyst's Dilemma: Matt Hatton, Machina Research at IoT14
The Analyst's Dilemma: Matt Hatton, Machina Research at IoT14
 
L07 Becoming Invisible
L07 Becoming InvisibleL07 Becoming Invisible
L07 Becoming Invisible
 
Beyond XPages
Beyond XPagesBeyond XPages
Beyond XPages
 

The death of usability

Editor's Notes

  1. Email, WP, shopping, web browsing. Wireless. Search engines.
  2. We predicted cheaper, faster, and smarter. We didn’t really think about Everywhere.
  3. We didn’t really think about Everywhere. This changes everything. We’ve seen that the capability of computing has changed. This changes the context. This one is really big, because it’s exponentially harder to predict changes.
  4. Remonetize the Net. Cell phone analogy. Providing content does not solve a consumer problem (abundance). Apps do.
  5. Can’t be outsourced. Ford and the “faster horse.” William gibson and permanent writer’s block.
  6. Value Position. Macy’s—commodity or pure luxury player. Applicable for most usability firms and, increasingly, agencies.
  7. Many solutions eventually converge into coherent, comprehensive solutions or standards. “It works” means bad news for expert reviews and psychological frameworks for usability/HCI.
  8. Product platforming tries to create a system or solution that can be leveraged. Increasingly easy with interactive. Bloomberg, Disney...and Eye-dee-o.