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CompetitiveIntelligence7

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  • 1. Last Updated: <<insert date>>Company Name<<headquarter city, state/country>>
  • 2. Competitive Intelligence: <<Company Name>>Company Profile• Public – Private• Date founded• Major acquisitions/ acquiredhistory• Executives Names and Titles• # of EmployeesLinks to Further InformationURLs and Attachments• Press Releases• Product pages on Website• Company activity Links• Competitor links• Charts• Comparison Charts with CitrixFinancials• IF PUBLIC-• Annual Sales• Yr-yr- growth• Stock Symbol• Stock Price• IF PRIVATE-• Any financial info/investors• Core business description• List of a few major productsKey Strengths• Key company strengths• Key Weaknesses• Key CompetitorsKey Weaknesses• Key company strengths• Key Weaknesses• Key CompetitorsProfile© 2013 Citrix Confidential – Do Not Distribute
  • 3. Competitive Intelligence: <<Company Name>>Product Details• Initial release date, latestrelease dateGartner Magic Quadrantposition (if any)• Target market/verticalindustryProduct Profile• Feature #1• Feature #2• Feature #n…• Links to product page• Other Links about theproductPricing• Pricing details if available• Licensing models if available• Customer Name/Link tocase study• Estimated customer base ifknown• Citrix- Product Name- Link• <<list>>Product 1© 2013 Citrix Confidential – Do Not DistributeKey Features Key LinksCitrix Competitive ProductsCase Studies/ Key CustomersProduct information and version
  • 4. Competitive Intelligence: <<Company Name>>Product Details• Initial release date, latestrelease dateGartner Magic Quadrantposition (if any)• Target market/verticalindustryProduct Profile• Feature #1• Feature #2• Feature #n…• Links to product page• Other Links about theproductPricing• Pricing details if available• Licensing models if available• Customer Name/Link tocase study• Estimated customer base ifknown• Citrix- Product Name- Link• <<list>>Product 2© 2013 Citrix Confidential – Do Not DistributeKey Features Key LinksCitrix Competitive ProductsCase Studies/ Key CustomersProduct information and version
  • 5. Competitive Intelligence: <<Company Name>>Product Details• Initial release date, latestrelease dateGartner Magic Quadrantposition (if any)• Target market/verticalindustryProduct Profile• Feature #1• Feature #2• Feature #n…• Links to product page• Other Links about theproductPricing• Pricing details if available• Licensing models if available• Customer Name/Link tocase study• Estimated customer base ifknown• Citrix- Product Name- Link• <<list>>Product 3© 2013 Citrix Confidential – Do Not DistributeKey Features Key LinksCitrix Competitive ProductsCase Studies/ Key CustomersProduct information and version
  • 6. Work better. Live better.