CHANCES: project proposal overview

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An overall overview of a project proposal on co-creation in user-oriented media projects

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CHANCES: project proposal overview

  1. 1. Creative choices: co-creation andagency in contemporary mediaprojects.Proposta de projecte per a la 10a convocatòria ICT del 7è ProgramaMarc de la UE.Repte 8: ICT for creativity and learningObjectiu ICT-2013.8.1 Technologies and scientific foundations in the field ofcreativityJornada de Recerca dels Estudis de Ciències de la Informació I de laComunicació, 15 de novembre de 2012
  2. 2. Main objective:Research on how technologies are facilitatingcreative choice during the different stages of amedia project through co-creation processes.
  3. 3. Co-creationChoiceDifferent strategies to provide audienceswith tools to engage in decision-makingprocesses to actually shape specificoutcomes of a creative experienceAgreement between a projectpromoter and a collectivity ofengaged users, willing tocontribute to significant partsof the project, in a workflowdefined in terms oftransparency and mutualrecognition (Deuze, 2008;Banks and Potts, 2010)Participation of consumersalong with producers in thecreation of value in themarketplace (Zwass, 2010).
  4. 4. Key areas of innovation:ProductionUser experienceProductdesign processes,conceptualization ofcontent, formats,interaction,configuration, usercapabilities and userinterfaces…(NESTAs Hidden Innovation Report, 2008).
  5. 5. Co-creation strategies that facilitate choiceAcross different stages (design, development, object experience,further creations)Among differentagents:industries,individualcreators/promoters,communities
  6. 6. (1) research on co-creation and optional thinking increative projects(2) deployment of a co-creation methodology whichwill allow for efficient processes of design anddevelopment to establish a profitable, solid andtrustful co-creation relationship(3) development of a support platform aimed at bothcreators and industries, where multiple co-creationworkflows would take place.
  7. 7. Academic and professional expertise:- Learning technologies into design and storytellinguser experiences.- Creativity and innovation in cultural production.- Participatory projects in the creative industries.- Interactive storytelling.- Crossmedia experience design.- Remix and DIY cultures.
  8. 8. Current partners:UOC (& DCC Network ECREA)University of Surrey (Departments of Higher Education andTechnology Enhanced Learning)Oxford Internet InstituteFree University of Brussels (Centre for Studies on Media andCultures)Riot Cinema Collective (El Cosmonauta).Filmutea (Panzer Chocolate)Power To The Pixel (Regne Unit)Wreck a Movie (Iron Sky)
  9. 9. Current partners:UOC (& DCC Network ECREA)University of Surrey (Departments of Higher Education andTechnology Enhanced Learning)Oxford Internet InstituteFree University of Brussels (Centre for Studies on Media andCultures)Riot Cinema Collective (El Cosmonauta).Filmutea (Panzer Chocolate)Power To The Pixel (Regne Unit)Wreck a Movie (Iron Sky)

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