1. How a Small Business Can Generate More Clients
With a Free Marketing Approach

2. • As a small business owner there are huge
concerns in the beginning on how to market
your goods and services.

3. • With so many channels of marketing such as the traditional and the online
marketing channels, this can create confusion not knowing where to begin.
Obviously, the traditional marketing methods are not free so we would not
discuss it now. The free marketing methods are the online marketing and
social media strategies.

4. • Setting up profiles on all these Social Media sites, following people, setting
up Facebook pages and so on is not a guarantee that you will get clients.
There are millions and millions of business owners on these sites who
without a plan and a strategy have not achieved any success online.

5. • To generate clients on Social Media, the first step is to know where
your audience are and the platforms they meet to interact.
• Assuming that most of your potential clients are on Twitter and less
on Facebook, you would have to know this information so that you
do not waste your time.

6. Free Marketing Approaches to Generating
More Clients:
• Research: If you are a dentist, research should be done on Google on what exactly
people want to know from a dentist. This is important, because you can have the
most beautiful website, have products, be blogging, have eBooks but if you are not
providing answers to their questions they will not request your services.

7. Free Marketing Approaches to Generating
More Clients:
• Blogging: With an effective research strategy you will then know what to
blog about. So when someone types that same question in the search
engines such as Google, your website will come up on the first page and
then they will read your blog. This is one of the reasons why according to
Exact Target, 57% of businesses have acquired a customer from a company
blog.

8. Free Marketing Approaches to Generating
More Clients:
• Answer questions online: Do not just focus on having Social Media
profiles such as Twitter, Facebook, and LinkedIn and so on. But when you
get on board on these sites be unique and establish yourself as an expert.
Answer questions, there are always people asking questions, comment and
contribute.

9. Free Marketing Approaches to Generating
More Clients:
• The more you do these activities you will generate clients without having to
spend any money in your marketing efforts. However, you have to work on
providing very valuable content.

10. Complimentary Strategy Session
Need assistance in implementing an effective marketing strategy?
Then book for a Complimentary Strategy Session today at:
http://www.tinakyei.com/complimentary-strategy-session