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Social media inside the organisation Trevor Cook October 2005
Unlocking potential ,[object Object],[object Object],[object Object],[object Object]
Features of the best intranets ,[object Object],[object Object],[object Object],[object Object]
What can social media add? ,[object Object],[object Object],[object Object],[object Object]
Blogs – bridges to the future ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some intranet uses of blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – the social web ,[object Object]
Key social media terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participation 1: Create & find ,[object Object],[object Object],[object Object],[object Object]
Participation 2: Reuse & remix ,[object Object],[object Object]
 
The Journey
The pattern of adoption ,[object Object],[object Object],[object Object]
Really Simple Syndication (RSS) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feeds & aggregators ,[object Object],[object Object],[object Object],[object Object]
Feeds make it easier
Feeds are everywhere
Early RSS adoptors
What RSS users read
Podcasts
GM’s podcasts
Folksonomies ,[object Object]
Tags
 
Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
The benefits of search ,[object Object],[object Object],[object Object],[object Object]
Moving forward ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Inside The Organisation (Tin180 Com)

Editor's Notes

  1. Shel Holtz –”The site is right – the best of the web and intranets 2005” http://www.prescientdigital.com/__shared/assets/The_Site_is_Right_-_Best_200560.pdf Best practice examples – Microsoft, IBM, Xerox
  2. Om Malik - http://gigaom.com/2005/09/28/what-is-web-20/, posted 28 September 2005 Web 1.0 was about creating a web site with designer-supplied content, navigation, and HTML functionality. Web 2.0 is a new way to think about the web, where content moves beyond sites, interaction is no longer just straight HTML, and users control how data is categorized and manipulated. Jared Spool and Joshua Porter , User Interface Engineering http://www.uie.com/events/uiconf/sessions/spool/
  3. http://www.rashmisinha.com/archives/05_08/web2-data-metadata-interface.html Metadata is data about data. A library catalogue contains information (metadata) about publications (data)
  4. Rashmi Sinha - http://www.rashmisinha.com/archives/05_08/web2-data-metadata-interface.html
  5. Jeremy Wright, Ensight, http://www.ensight.org/archives/2005/03/07/how-many-fortune-500s-blogging/ From this list, here are the ones I know of who are blogging internally, externally, in management, etc: GM, Sun Microsystems, Microsoft, Google, Yahoo!, Boeing, CitiGroup, IBM, HP, Time Warner, Dell, Inc.Lockheed, Wells Fargo, Intel, Delphi, Merril Lynch, Disney (hugely, internally), Motorola, FedEx, Mitsubishi, Cisco, Raytheon, Haliburton, Kimberly-Clark, UAL, Delta, Winn-Dixie, MBNA, Toys R Us, Nike, Pepsi, Texas Instruments, Oracle, Avon, Apple Computer, Shell, McGraw-Hill, Radio Shack, Starbucks, New York Times
  6. RSS (which stands for RDF Site Summary, but often referred to as Really Simple Syndication) is a computer-generated data-file format that sites use to communicate their contents to other sites and applications. Using a really simple definition structure, (thus the name,) RSS makes it easy for developers to extract and integrate data from other sources into their own. http://www.uie.com/events/uiconf/articles/web_2_power/
  7. Joshua Grossnickle ( Yahoo!) Todd Board Brian Pickens Mike Bellmont ( Ipsos Insight), RSS—Crossing into the Mainstream, October 2005, http://publisher.yahoo.com/rss/RSS_whitePaper1004.pdf “ The real story, however, is the much larger population of “Unaware RSS users” who consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN). 27% of online users consume third-party content on these pages without knowing that RSS is the enabling technology.” “ Aware RSS users spend an average 4.1 hours a week reading their feeds” “ 28% were aware of podcasting and 2% were users”
  8. “ Folksonomies - Cooperative Classification and Communication Through Shared Metadata”, http://www.adammathes.com/academic/computer-mediated-communication/folksonomies.html
  9. http://www.sifry.com/alerts/archives/000334.html
  10. http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.InternalBlogging