Tim Claassen

Amsterdam Area, Netherlands Netherlands

Strategy Director at Havas Lemz

Advertising / Marketing / PR

I believe in brands that understand and embrace their purpose, and more importantly have the will to live up to it. My job is to bring that purpose out of people and organizations, and put it into practice – unrestricted by media plans and conventions, inspired by the shared truths that drive us all, and with ideas developed through freestyle collaborative creativity. All of this is what makes strategic thinking different from pure analytical thinking. It’s about mixing fantasy with facts, innovating with insights, to mould the right basis for big meaningful ideas.