Revenue Building Strategies to carry your organization into the year 2020 and beyond.

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Improv Your Business: Part II
How to Build a Profitable Business with Less than $17
Written By Tiffany Maya

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ISBN-13: 978-1515321095
ISBN-10: 1515321096

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INTRODUCTION
Outside my window, you can find every distraction you can imagine. There are
cicadas, airplanes, trains, ships, birds in the morning, people all day, and bells at 9 from at
the local University. If you live in the city, it can be the most blissful sound you ever hear.
There’s a huge tree outside my window, and morning breeze just whispers throughout my
house. The morning sun taps every leaf, branch, and blade of grass just right. I take my dog
Miles to the park only blocks away. There I meditate, brainstorm, breathe in, breathe out.
Say these words with me three times, I am a winner, I believe in me, I can be anything I want
to be. Many of history’s most successful thought leaders, first healed themselves spiritually,
cleared their minds of distractions. If you have a go to place in your mind, you can
complete any task. For me, my go to place, is a field of beautiful wild flowers, and there is
one single, solitary tree in the distance where I can rest if needed. Can you imagine being
born and raised in the city with all of the above distractions? If you have a “go to” place,
you can achieve anything. Visualize your place of business with all of the above distractions.
It’s hard to concentrate, huh? Use your “go to” place in your place of business. Better yet,
please allow us to be your “outlet” so to speak. Breathe in, breathe out . . .
Imagine your business with all of those distractions, some are good, and well, some
are, not so good. Let’s focus on the distractions in every industry that could be causing your
corporation to lose business, revenue, or worse, end operations. When there’s constant

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internal and external interference, we’ll teach you how to implement and execute strategies
to identify, prevent, troubleshoot and resolve any difficulty that may arise.
As outlined by the Bureau of Labor Statistics, we will touch base on restructuring the
following industries:
 Construction
 Education and Health Services
 Financial Sector
 Leisure and Hospitality
 Manufacturing
 Natural Resources and Mining
 Other Services, Excluding Public Administration
 Professional and Business Services
 Trade, Transportation, and Utilities
Building a Profitable Business with Less Than $17
Outside my window, you can find every distraction you can imagine. There are
cicadas, airplanes, trains, ships, birds in the morning, people all day, and bells at 9 from at
the local University. If you live in the city, it can be the most blissful sound you ever hear.
There’s a huge tree outside my window, and morning breeze just whispers throughout my

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house. The morning sun taps every leaf, branch, and blade of grass just right. Imagine your
business with those distractions, some are good, and well, some are, not so good. Let’s focus
on the distractions in every industry that could be causing your corporation to lose business,
revenue, or worse, end operations. When there’s constant internal and external
interference, we’ll teach you how to implement and execute strategies to identify, prevent,
troubleshoot and resolve any difficulty that may arise. As outlined by the Bureau of Labor
Statistics, we will touch base on restructuring the following industries, with the most common
issues including finances, operations, innovation and creativity, and efficiency.
Part I of this two Part Series, How to Build a Profitable Business with Less than $17, I had
an amazing journey. I wanted to Test My Hypothesis, so to speak, so I tried it myself. I began
with a simple website that included a Domain Name, Website Builder, Email, and other
productivity features. The cost was $13.45, there was only one problem, I hadn’t had to use
HTML since 2002 and boy, and well, things have changed. I decided to convert the ent ire
site to another platform that had both an HTML Feature and the option to use a visual
element. I began by blogging, and so far I’ve saved more money than I initially began.
Now, as opposed to $13.45, I’ve now had a website up and running with those features and
more, for free for 45 days! Also included with my new website,
https://www.mayatiffany.com, is SSL a security feature most customers look for and trust.
Futurists: Who are they and What Do They Do?

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A futurist is someone who projects what will happen in an industry, corporation, or
organization. Much like the foreseeable weather forecast is predicted on the local news
station. There are also projectionists that most corporations hire to figure out future revenue,
industry trends, trends in competition, and the probability of going under. A futurist is very
important to have, so you can be your own futurist. Ensure that you analyze the
demographics of your target audience, the most cost effective and revenue generating
marketing techniques, and how to allocate revenue in house for sustainability.
How Can I Begin My Own Home-Based
Business?
There are several ways to begin your own home-based business. In many situations,
there are obstacles that come to mind, we defeat our vision, before we take steps to make it
come into fruition. “I’m not smart enough”, “I don’t have enough money”, “I’m educated,
but I have a bad name, my last place of employment fired me”, “I have a criminal record,
and no one wants to hire a criminal”; and the list goes on and on. Now, breathe, come to
the realization, that it’s the world and those ideologies, or you. Go to your place in your
mind that you find most relaxing. There’s a video, called the Power of Positive Thinking, by
as a teenager, I would often feel defeated even before I tried. I was an above average

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student, however, we moved to a new neighborhood, and I was adjusting to a totally
different environment. I felt peer pressure like any other student, however, I was determined
that I would study hard, and make my family proud of me. The first two semesters I made
honor roll, and became a part of the honor society in high school.
My Mom noticed after about four months, something was wrong, I was beginning to
change. I became depressed, so she bought a video called, “The Power of Positive
Thinking”. If you’ve ever read “The Secret”, its doctrines are much like that book. Distinct
and precise in both convictions, the author stressed the use of thinking positive about oneself
and every aspect of life. Always viewing the cup “half full”, viewing yourself as a winner,
even when you’ve lost, and “looking on the brighter side of things”.
Beginning your home-based business with this ideology is the only way it will work.
Never take no for an answer. Throughout my work experience, educational background,
and my own personal experience, this has always been some of your most successful
people’s secret to success. If they can convince you that your business idea isn’t good
enough, you’re not smart enough, financially, this idea just won’t work, and then they’ve
made the first step to knocking out the competition. This is one of my most coveted secrets
to success. Never, ever, take no for an answer. If that industry can actually convince you
your project would never generate revenue, or just is not feasible, you are one less
competitive mind in that sector or industry.
I Can’t Find Work Because

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In the past I’ve been laid off twice, I wanted to figure out why I was laid off and how
can I help those that may be having those same issues. At one place of employment, I was,
“pushed out”. When you are pushed out, there is not enough revenue at the company for
you to continue to be employed. Essentially, those with the most seniority, those that
generate the most revenue, and those viewed as “problematic” are the first to be “pushed
out of employment”. The company will site those issues, as reasoning, when actually; the
organization could not afford to pay your salary. Don’t get discouraged, don’t get
defeated, don’t give up, it wasn’t your fault.
There are generally five causes of unemployment. Demand Deficiency, in other
words, when the economy is down, there are a great amount of lay-offs, terminations, and
demotions to accommodate a decrease in revenue at your organization. Simple
economics, supply – demand = unemployment, revenue – demand = unemployment.
Another cause of unemployment is Structural Issues, there are educational or technological
changes in the workplace, that made it difficult for the employee to sustain his or her position
within the company. For example, your corporation has integrated a new program and the
entire staff’s educational background sites knowledge of the new software. You, on the
other hand have only work experience. This is a common issue, it’s no big deal, it happens to
so many employees. In Part I, we discussed “Making Yourself More Marketable”. Although
you may be just as intelligent as your colleagues, have more seniority, or work experience; in

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this day and age, anyone can be terminated because he or she does not have a college
degree or is knowledgeable in the area required by his or her employer. Don’t give up!
While you’re collecting unemployment, earn college credits toward a degree. Most
employers offer on-the-job training or outsource a service for training, however, when they
already have someone who qualifies, they save money hiring in-house. Another aspect of
Structural Issues, is that your qualified, however, what your qualified to do requires you to
travel far to your place of employment.
Frictional Issues in unemployment is simply moving from one job to another. New
graduates, recently resigned, termination or laid off employees fall into this category.
Disequilibrium Employment or, Real Wage Employment, no not that place in your inner ear
that helps you keep your balance, you don’t have vertigo. Simply put, the supply of labor is
greater than the demand of labor. Last but not least there’s always, voluntary
unemployment, simply resigning.
Small Business Ideas
Beginning your own business would be great! You’re in a position now, and the right
mindset to begin what could be a Family Business, Corporation, or Non-Profit Organization.
Any ideas, please allow Expert Advice with Maya Tiffany to give you a few pointers! I initially
began with only $13.45, and in a matter of only 45 days, I’ve managed t o hire 6 employees,
earning $3,000, in addition to their clientele, as my new customers. What an awesome
feeling, beginning as a housewife, becoming a student, and finally the Chief Executive
Officer of my own corporation. Come on, you can do it; I’ll give you a few ideas!

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You have work experience, but you don’t feel secure in your position. For example,
you work in the field of psychology. As a secretary, you are efficient in ICD-9 Coding,
you’ve touched base on accounting, scheduling, and providing information. This position
can be overwhelming, with accounting experience myself, this can be a stressful position.
However, you can’t afford to leave your position. Why not outsource this service at your own
convenience. If you’re not satisfied with the results, you can cancel at any time, and you do
not risk losing your current job. Expert Advice with Maya Tiffany offers this service as well.
You’ll find that many employers hire Temporary Employees to cover their staff’s vacation, sick
and maternity leave. They would love to send you their work, as opposed to hiring a
Temporary Agency. Everything’s done for them, screening, criminal background checks,
previous employment, etc., they would just pay you, the ICD-9 Coder, per diem to complete
the task. Best of all, you set your own rates according to Salary.com, but remember to
remain competitive, and ensure that your work is accurate and returned at the time allotted
by the employer.
Here’s another scenario, you’re a single father, with 4 children to care for ages 1 to 20.
Getting a job right now isn’t feasible, your youngest child is 4 years old, and it’s just better if
you can stay home until he or she is old enough for Preschool or Kindergarten. After
graduating college, unfortunately, you were left to raise your 4 children alone. Your wife
passed away from a debilitating disease. Becoming a Private Expert Advisor (PEA)is the
perfect opportunity to begin your own business, and you only pay to become a PEA for 1
year under contract. It’s convenient, your schedule’s flexible, and most of all you set your
own competitive rates. Also, you’ll colleagues will be the only best of the best

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You have a criminal record; this is a common an ongoing issue in unemployment.
You’ve been rejected so many times for employment your about to give up. The
unemployment office has reviewed your extensive record and decided that you need
training. The criminal record that’s been looming over your head has a laundry list of assault
charges. Why not take Boxing Lessons, or open your own Boxing Facility offering Lessons. Try
gathering a few friends that may be having the same issue. Open a Private Security Firm;
you could make thousands of dollars as your own boss, offering as a service what you saw as
problematic.
Projections for 2020: What Countries
Generate the Most Revenue?
Business can only succeed with a great leader. Throughout generations there have
been great leaders, and they have been those that have failed, and those that have been
overthrown. We hear it every day, there was my Generation, Generation X. This generation
transformed society into an integrated society, especially in America, that would be free of
War, Discrimination, and most of all hatred. This generation has received a lot of criticism;
however, the generations that criticize Generation X have had 2 World Wars, and many in
between. In my generation, fortunately, there have only been two, none of which included

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every continent in the entire world. This same doctrine that Generation X has implemented
could apply to projections in business practices in every industry. This Generation of
Peacemakers, Innovators, Movers and Shakers, will lead us into the year 2020 and beyond in
business.
The Top 10 richest countries in the world saw an increase of $81,668.26 GDP per capita
generated for the each country collectively over the period of 5 year collectively. In other
words an 11.43% increase in 5 years. With those projections, the Top 10 countries will accrue
an increase of $163,336.52 GDP per capita collectively by the year 2020. What is their most
profitable product or resource? Should we invest in their products or resources? Let’s take a
look:
Qatar’s most lucrative resource is oil and gas which account for 28% of its GDP.
Seventy-three percent is export earnings, and 53 % of government’s revenue in 2009.
Although, Qatar scored relatively high for performance for an enabling environment, but
there were extremely low scores in other areas. On a scale of 1 to 100, Qatar scored
extremely low in Institutional and Legal Settings at 15; Reporting Practices at 14; Safeguards
and Quality at 20; and 66 with the RGI Data Toll siting an Enabling Environment. Simply put,
although Qatar’s top earnings are reported from more than half the governments resources,
accountability for its other income is significantly low at 47% (National Resources
Governance Institute, 2015).
I wanted to use the Top 2 Wealthiest countries in the world to compare to the to the
United States as a guide for future investments and independence from natural resources.
As well as, were the United States is projected to be in the year 2020. Although the US

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Economists project that our nation may significantly decrease Unemployment Rates, and
boost our own economy; the question is: Will we move up or down on the scale of the
World’s Top 30 Wealthy countries?
The Niche: Cross Analyzation
Our global competitor at #2 Luxembourg, which borders France, Belgium, and
Germany, in Europe has an economy that flows like no other. There is a ratio of more men
than women, with almost the entire country employed. In addition, the entire population is
highly skilled, with free enterprise and private industry. This country is significantly smaller than
both Qatar and the United States with a population of only 457,000 in 2005 (United Nations,
2005).
However, they still remain at #2, Qatar #1, and the United States, also with a
significantly higher population at #7 of the Wealthiest Countries in the World. So how did
they accomplish the number 2 position in the world, without being as heavily populated as
Qatar and the United States? Read on . . .
The keystone of the economic system is free enterprise, and government has
attempted to promote the well-being of private industry by every means short of
direct interference . . . Not only is the population economically active, it is also high
skilled, a fact not overlooked by foreign companies seeking to invest . . . Banking has
become an important sector of the economy, compensating for a decline in the steel
industry . . . Today, Luxembourg is one of the most developed countries in the world .

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. . Its investment fund sector is second only to the one in Paris, and in 2004 it managed
assets of over $1.027 trillion (Worldmark Encyclopedia of Nations, 2015).
Although the United States has found it is niche. When cross analyzed with the
wealthiest countries products, services, and resources, will this decrease our Nation’s Deficit,
move us up or down on the List of Top 10 Wealthier Countries in the World? Luxembourg
boasts a highly skilled labor force, an exemplary tax system, the cost of business is very low,
and is a hot spot for investors looking for a revenue generating industry. To secure its position
in the world or move forward beyond #7, it would be in the best interest to invest in
Renewable Energy, as well as investing in the Luxembourg’s banking industry.

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The Wealthiest Countries in the World
1 The 23 Richest Countries in the World (Tasch, 2015).

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30 Businesses That Will Boom in 2020
The world’s top economists predict that the following industries will be very prosperous
and gain popularity 5 years. I liked the idea of only using projections that would reflect
progress in the year 2020. I was born in the late 70s and my earliest years of learning were
spent throughout the 80s and 90s. We had a number of innovations in technology. There
was the first computer, computer language, the Beta VCR, the Video Camera was
improved, there was satellite imagery, and Ultra Sound and Sonic Waves had improved
tremendously. I’m not bragging, but Generation X had arrived. Children were created that
were stronger, faster, taller, and most of all more intelligent. If you saw the projections
above, this generation is our “mainstream” workforce. Generation X includes ages born
between the years 1966 – 1976. I won’t tell my exact age, but by 12th grade I was about to
graduate at the age of 16. Although I was younger by two years, I identified most with
Generation X and was raised with them. I was able to begin Kindergarten earlier, because I
had passed the required testing, and was 2 years younger than my peer group. By high
school, I was graduating from what was voted the Best High School in my state that year.
Throughout my educational career, we were taught something about everything.
Every industry you could imagine, there was funding, and those programs were afforded to
the entire student body. We were taught in every subject that could apply to every industry,
because I believe that, projectionists, parents, faculty members, and each subsequent US

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Governmental Administration had developed a curriculum of leaders that would care for
them in the future.
This brings us to what will be the #1 industry in the year 2020. Personal Care Aides are
projected to be the fastest growing employer with an increase of 70.5 percent by the year
2020. In 2010, there was an estimated 860,000 Personal Care Aides, which means that, by
the year 2020, 6,063,000. Mental Note: Think about investing in a Senior Living Community or
Facility. Anyway, this means that there will be advances in technology that will sustain our
loved ones longer, it is projected that there will be a need for Home Health Aides for those
with Debilitating Diseases, and Senior Citizens. In addition, the education requirement is less
expensive, and completed at facilities that offer Certificate Programs and Associate
Degrees.
Don’t get discouraged! Don’t give up! By the year 2020, the Bureau of Labor
Statistics’ Occupational Outlook Handbook and Career Guide to Industries reports an
estimated 20.5 million new jobs added in the United States! This is an increase 14.3 % from
the previous decade. The industry that is viewed to add the least amount of new jobs is
Veterinary Medicine. Although this industry will only increase 35.9% in 5 years, a
Veterinarian’s Salary is now $82,040. This figure will most likely increase, and the process to
become a Vet is much more expensive, and requires a lot more education. In addition,
“advances in the field are also allowing veterinarians to offer procedures common for
humans, including hip replacement”. This versatility, will allow the Vet to earn money both as
a Veterinarian or a Surgeon in any hospital. Mental Note: My eldest daughter’s choosing
the right profession, however, she’s loves art. Maybe I should purchase office space so that

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she can create animations and anime of live animals and people? Yes! That’s it, my eldest
daughter, a cartoonist! My two sons can create the toys that resemble each character, and
my youngest daughter can create the music for the cartoons.
Revenue Building Strategies
1st Three Steps
There are 3 very important steps you can take to build revenue for your company,
data analyzation, psychological assessment, and innovations in science. By analyzing
customer demographics, your management team can pinpoint to whom you should market
your product or service. According to the type of industry you represent, you need to know
your target market’s age, median income, geographical area, which product or service
those groups buy the most and the least, etc. Improvements should be made on products
and services that are purchased the least, and marketed according to increase sales.
There is an ongoing recognition of mental health in the workplace. A psychological
assessment, talent evaluation, and an assessment that analyzes the interaction of each
employee is a step that most successful corporations have taken, and flourished. Each
evaluation has increased efficiency and productivity, thus increasing revenue. You can find
all of these assessments online for free, as well as creating questioning that will best suit the
needs of the organization.

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Innovations in science have produced many advances in technology and
manufacturing. Those experienced in those areas are now sought after during talent
recruitment and acquisition quests. Especially, from Colleges and Universities that have
produced the world’s most renowned Chief Executive Officers globally. Computer
engineers have stepped up to the plate to not only afford us the capabilities of enhancing
those talents, but increasing production and efficiency as well.
More Profits, More Growth
Cost reduction in the workplace may seem a little redundant, but it’s a must do on
your checklist of profits and growth within the company. If you follow the first three steps
above you’ve already reached the pinnacle of incurring more revenue. You’ve allocated
each employee to his or her proper position, hierarchy, customer demographics, and
improved your products or services, you are ready to make more money!
Try this:
I. Staff Requirements
A. Participate in Cost Reduction Exercises
1. only ordering office supplies as needed
2. cutting petty cash in half
3. reducing bonuses, rewards and other incentives

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B. Customer Service Agents
1. keep an account of unmet customer needs
2. make improvements on that product or service
C. Log Timing for Everything
1. Employee hours
2. Tasks
3. Goods and services
4. Patterns in hours, goods, and services
5. Address these issues at each meeting
D. Logistics
1. On time delivery of goods and services
2. Ensure optimal customer satisfaction
3. Avoid lack of availability of goods and services
II. Set Goals
A. To Increase Demand for Goods and Services
B. Enter New Markets
C. Remain Competitive
III. Be Frugal
A. Separates leaders, from Organizations Destined to Fail
1. budget
IV. Avoid Defeating Phrases and Conversations
A. Don’t Make Excuses
1. “The economy is down”

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2. “This product just won’t sell, no one’s buying it, there’s no demand”
B. Replace with
1. “We will accommodate our client base by making drastic changes in pricing
and more innovations in our goods and services”
2. ensure your staff is action-oriented
V. Marketing
A. Focus on Competitive Pricing
B. Use Traditional Avenues that Work
1. news publications
2. radio ads
3. television commercials
4. Social media
5. online publications
6. many of the above you can find for free, or using the “Barter System” as
described in Part I
VI. Back to Part I – “Think Outside the Box”
A. Effective Cross-Selling
1. find products and services closely related to your industry
VII. Networking
A. Formal Meetings
1. industries top leaders
2. seminars with clientele
B. Formal Discussions

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1. in person
2. Social networking
3. teleconferencing
4. email
C. Meetings Should Focus on Growth, Profits and Innovation
VIII. Convert Ideas to Revenue
A. Prototypes
B. Free Services
1. give prototypes and free services to target market and top leaders
Working Capital:
Federal Grants, Small Business Loans,
Corporate Sponsorship and Philanthropy
U.S. Federal Grants

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The United States Federal Government provides us with funding for, Individuals,
Education, Small Businesses, and Non Profit Organizations. Every dollar in Tax Revenue is
eventually allocated to a specific service in each state. It just so happens that those taxes
are allocated to services that will eventually generate more Revenue for the Federal
Government; including but not limited to, Education, Small Businesses, and Non Profit
Organizations. Just as your submitting your resume, there are key words the Federal
Government looks for when you submit your application for a Federal Grant. Most
employers, especially those that have to review a large amount of resumes, scan your
resume for keywords. This is one of the services offered by Expert Advice with Maya Tiffany,
http://www.mayatiffay.com. We will not only help you write your grant proposal, we can
assist you with the right words and phrases for approval, and what not to say.
U.S. Federal Loans
Applying for a Federal Loan can be a tedious process in itself. You have to have
exemplary credit. A pristine criminal background, and let’s face, be as close to perfect as
possible. Here’s the checklist listed on the U.S. Federal Loan website:
 Personal Background: Either as part of the loan application or as a separate
document, you will probably be asked to provide some personal background

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information, including previous addresses, names used, criminal record,
educational background, etc.
 Resumes: Some lenders require evidence of management or business experience,
particularly for loans that are intended to be used to start a new business.
 Business Plan: All loan programs require a sound business plan to be submitted with
the loan application. The business plan should include a complete set of projected
financial statements, including profit and loss, cash flow and a balance sheet.
 Personal Credit Report: Your lender will obtain your personal credit report as part of
the application process. However, you should obtain a credit report from all three
major consumer credit rating agencies before submitting a loan application to the
lender. Inaccuracies and blemishes on your credit report can hurt your chances of
getting a loan approved. It’s critical you try to clear these up before beginning the
application process.
 Business Credit Report: If you are already in business, you should be prepared to
submit a credit report for your business. As with the personal credit report, it is
important to review your business’ credit report before beginning the application
process.
 Income Tax Returns: Most loan programs require applicants to submit personal and
business income tax returns for the previous 3 years.
 Financial Statements: Many loan programs require owners with more than a 20
percent stake in your business to submit signed personal financial statements. You
may also be required to provide projected financial statements either as part of, or

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separate from, your business plan. It is a good idea to have these prepared and
ready in case a program for which you are applying requires these documents to
be submitted individually.
 Bank Statements: Many loan programs require one year of personal and business
bank statements to be submitted as part of a loan package.
 Collateral: Collateral requirements vary greatly. Some loan programs do not require
collateral. Loans involving higher risk factors for default require substantial
collateral. Strong business plans and financial statements can help you avoid
putting up collateral. In any case, it is a good idea to prepare a collateral
document that describes cost/value of personal or business property that will be
used to secure a loan.
 Legal Documents: Depending on a loan’s specific requirements, your lender may
require you to submit one or more legal documents. Make sure you have the
following items in order, if applicable:
 Business licenses and registrations required for you to conduct business
 Articles of Incorporation
 Copies of contracts you have with any third parties
 Franchise agreements
 Commercial leases

26. I m p r o v Y o u r B u s i n e s s |26
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If you cannot meet the requirements above, we recommend applying for a Federal Grant,
or better yet, Corporate Sponsorship.
Corporate Sponsorship and Philanthropy
Well, do you remember the protestors, who picketed on Wall Street, and some U.S.
citizen’s blatant cry for help in effigy of corporations? This protest and attitude is totally
wrong! Many of our top Corporations, Celebrities, and Multi-Billionaire and Millionaire Moguls
are taxed, taxed, taxed, and taxed some more. In addition, to being choked for tax
revenue, they have to meet the Federal Government’s requirements for Social Responsibility.
We are fortunate enough to have Non-Profit Organizations that receive part of its revenue
through Corporate Sponsorship and Philanthropy; and also work hours allocated directly to
charitable organizations. Although Social Services, Building a Profitable Organization, and
other services, are very costly, Corporate Sponsors and Philanthropists have us covered! To
find out how to write a proposal, the words they love to hear, and get real help for your
Business Idea, Non-Profit Organization, or if you have an individual need, contact us at Expert
Advice with Maya Tiffany, http://www.mayatiffany.com.