Social media continues to makeover the fashion industry...here's how.

1. Fashion:
Could We be Anymore
Engaged?
By: Tiffany Lewars
Twitter: @lorigolightly
#fashionsm

2. Fashion Raises the Stakes
• A study from eBay deals found that more
people are using social media for
wardrobe advice, inspiration, and the
latest trends #fashionsm
• Major fashion accounts tweeted from the
shows at NYFW. BadgleyMischka and
Bergdorf Goodman co-previewed their
collections exclusively on Pinterest.
#fashionsm

3. The Takeover
According to this Infographic
The average total number of Facebook likes
for the top 50 Fashion Pages= 1.74 million
Posts that contain the Buzzwords "win" "winner"
"buy" "new" & "giveaway" gain 47% more
interaction on average within the fashion industry
Mercedes Benz Fashion Week received 43,679
mentions on Twitter
#fashionsm

4. The Platforms
Fashion brands and retailers aren't only relying on
Facebook and Twitter to generate customer
engagement
Pinterest allows users to curate looks from items
pinned by brands, designers, and friends
In December 2012 Pinterest had 29.8 unique visitors
Photo platform Instagram gives users the opportunity to
see what items their favorite brands and retailers are
selling.
46.1 million people are actively using Instagram
Eyeglass retailer Warby Parker sold out their NYC
WarbyWalk which generated 675 photos
All inclusive sm platform Pose includes Pinterest-like
curation as well as social shopping
Pose has 1 million active users
Celebrity stylist Rachel Zoe is an investor
#fashionsm

5. And the Award Goes To...
The Fashion 2.0 Awards, brought to you by
Style Coalition, Celebrate Online
Innovation by Fashion Brands. Here are
the winners from the 4th Annual Fashion
2.0 Awards
Best Twitter: @DKNY
Best Facebook: Marc Jacobs
Best Pinterest: Anthropologie
Best Blog by a Fashion Brand: Saks
POV
Best Website: Saks Fifth Avenue
Best Mobile App: Gilt on the Go
Best Online Video: DVF [Through
Glass]
Best Fashion Startup: Of a Kind
Top Innovator: Marc Jacobs
Visionary Award: Rent the Runway
#fashionsm

6. Anthropologie'sPinterest page has
297,210 followers. Its 45 boards
are a great way to engage
customers and bring them straight
to the company's stores and
website
Marc Jacobs' Facebook page has
generated 1,013,914 likes, with
21,199 people talking about the
brand on FB

7. DVF: Through Glass
Acclaimed women's designer Diane Von
Furstenburg's video "Through Glass" looks to
fashion's future with the help of Google Glass
#fashionsm

8. Meet the Experts
Brides Magazine EIC: Keija Minor
Twitter: @keijaminor
Social Media Manager at
Bergdorf Goodman:
Cannon Hodge
Twitter:@bergdorfs
College Coordinator at
Rent the Runway:
Maria Alosco
Twitter: RTRCampusgirl
#fashionsm

9. BRIDES MAGAZINE
@keijaminor
"We've started Facebook weddings
where fans vote for the best wedding
and whoever wins gets a live streamed
celebrity style wedding courtesy of
Brides Magazine"
SM is so important for everyone
especially fashion. We have to be on
top of it.
#fashionsm

10. Bergdorf Goodman
@bergdorfs
"Crafting messages with
keywords like "read this" helps
engagement"
She sometimes uses SM to help
followers tie a turban
Social media has helped the
Bergdorf brand seem less
intimidating to potential
customers.
#fashionsm

11. Rent the Runway
@RTRCampusgirl
"We use SM platforms like FB,
Twitter, instagram, pinterest,
and a blog to engage
customers"
"I try to use a voice in my social
like I'd be a very stylish friend.
We converse with followers for
more engagement"
"A social media strategy is a
standard component in just
about every one of our big
initiatives, events, and
promotions. It's very important." #fashionsm

12. The Take Away
Fashion has the space to engage
customers socially and social media is the
platform to take advantage of that
It's important that fashion brands in
this digital age use social media so
that customers aren't lost
Fashion is fun and using social media to
talk to customers is like talking to a
girlfriend. She'll keep coming back for more
advice.
Need ideas for an outfit? Tweet me
@lorigolightly
#fashionsm

13. The Prezi for this Fashion Social Media presentation can be
accessed by clicking here