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Masthead Research
Conventions of
   Mastheads
Big, bold masthead
     Stands out
 Simple, yet eye-
      catching
Easily identifiable
Exploring Magazine Names

                                      Twice
                           The Music Times (TMT)
Inspiration:
                            Inspiration: Q
The Times
Because it’s
                                       Jukes
                            Because it’s a
                            one letter

                                     Demure
simple,
                            twtle, very
classic and
                            simple and                Inspiration: Vogue & Elle
unforgettable.
                            quite                 Because it’s different, quite
Also brings
vintage/dated
                            different. Déjà
                            Doesn’t hold
                                                rare and holds sense of mystery
sense to                                          (especially to readers who do
newspaper.
                            stereotypeListen
                            any type of
                                                   not know what it means. Also
                            either
                                                   makes magazine appear world-
                 Inspiration: Look       R       known, more famous and strong.
                 Because, although
                 type of magazine
                 is very different,
                                    Joise/Veon   Inspiration:
                                                      Kerrang
                 both appeals to
                 senses and goes
                                        Say    Because it’s a
                                                made up word,
                                       Neon
                 with their own
                                                   making the
                 type of magazine
                 (Look – at fashion             magazine seem
                 and celebs, Listen
                 – to music and
                                      Beat It  unique, strong
                                                  and easy to
                 reviews)                               remember.
A                           N
    Experimenting Fonts
B                           O
C                           P
D      TWICE                Q
E                           R
F   THE MUSIC TIMES (TMT)
                            S
G                           T
H                           U
I
           Déjà             V
J
K
L
           Say              W
                            X
                            Y
M                           Z

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Masthead Research

  • 2. Conventions of Mastheads Big, bold masthead Stands out Simple, yet eye- catching Easily identifiable
  • 3. Exploring Magazine Names Twice The Music Times (TMT) Inspiration: Inspiration: Q The Times Because it’s Jukes Because it’s a one letter Demure simple, twtle, very classic and simple and Inspiration: Vogue & Elle unforgettable. quite Because it’s different, quite Also brings vintage/dated different. Déjà Doesn’t hold rare and holds sense of mystery sense to (especially to readers who do newspaper. stereotypeListen any type of not know what it means. Also either makes magazine appear world- Inspiration: Look R known, more famous and strong. Because, although type of magazine is very different, Joise/Veon Inspiration: Kerrang both appeals to senses and goes Say Because it’s a made up word, Neon with their own making the type of magazine (Look – at fashion magazine seem and celebs, Listen – to music and Beat It unique, strong and easy to reviews) remember.
  • 4. A N Experimenting Fonts B O C P D TWICE Q E R F THE MUSIC TIMES (TMT) S G T H U I Déjà V J K L Say W X Y M Z