This advertisement features a girl band posed in formation to grab the reader's attention. Each member has a unique pose that establishes their personality. The costumes prominently display the band's name in bold colors and the slogan "Burning up the charts, Burning down the house". The long shot establishes the girls as a band and shows their full costumes, which are typical for R&B bands. The caption sums up the group's style in a way that makes the audience feel like they personally know the band.

1. ADVERTISEMENT RESEARCH

2. The picture of
the group is
the centre of
focus which
grabs the
attention of
the reader
instantly .
In the center of
focus we have
Here each performer has the name of
their own pose to
the band in
establish their different
personalities. The
bright colours
costume presents the and in bold font
slogan ‘Burning up the so that it
charts, Burning down captivates the
the house’. audience
quickly

3. The group are poised
in formation which is The powerful image
typical for a girl band. of the girls’ face
The are also shown in represents female
Long shot to establish power along with the
the girls as a girl band slogan ‘Boot camp”
and to show their full and their costume.
costume. This again establishes
the group and the
type of music they
This produce.
costume is
genre
related as
it is typical
wear for a The center of focus is
RnB band. on the name “Booty
camp” which relates
the the costume and
The caption in the
the girls known
corner of the
phrase “Bootylicious”.
advertisement sums
This grips the
up the group in a few
audience and attracts
words . It is a good
the target audience.
addition to the ad as
It also defines the
it emphasizes the
group as it reflects
groups style and lets
their common phrase
the audience feel like
and their style.
they personally
known the band
making it easier to
reach the target
audience.