Why a brand changes ( Examples of a Tech Retail Brand )

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Think As Consumer

Business Technology

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Why a brand changes ( Examples of a Tech Retail Brand )

1. Why Logo Changed ? 1. “Mobi” name had trademark issue…… 2. A new name relevant to the apps category was done

2. Corporate Brand /Logo Change

3. Old & the New logo Old New

4. Packaging journey 1.The old products was packaged is very small pouch 2.The new products is now large to gain brand visibility at retail counter 3.Like any other big brands the packaging was also given a important tool of communication

5. 1 Large pack 2 3 4

6. Packaging Old /New

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8. Old /New Old /New Old /New Old /New Old /New Old /New

9. Give each software a Product status 1.The software was given a look & feel of a product resulting brand visibility & increase of brand equity in future

10. Brand Architecture

11. OLD

12. Corporate/ Mother Brand (Sub Brands ) New

13. Mobi suite ( now -Total security ) 1.The idea is to launch this a most premium product 2.The package gives it hi end quality assurance

14.

15. Daily re launch

16. Visibility Creation- VM

17.

18. Daily Poster

19.

20. POS

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