Meow FM radio channel hosted a host hunt activity at the Reliance Digital store in Vashi from January 15th to 23rd. Various promotional activities were conducted across Mumbai to generate excitement for the event, including billboards in several locations and in-store promotions. On January 23rd, participants auditioned on stage at the Vashi store, with judges evaluating their performances. The goal of the event was to drive excitement in the store, attract young customers, and increase awareness of Reliance Digital's digital offerings across Mumbai at no cost to the company.