Short presentation explaining online advertsing jargon and what a 3rd party adserver does

1. Get More Bang! For your Internet marketing Bucks Online Advertising Is CPM Cost per Media?

2. Proprietary Tools – Chameleon, Brand Central ,Navitask, Dreamweaver, etc Website Design Online Media and Analytical Support Online Brand Experience

4. CPC – Cost per Click

5. CPC – Cost per Acquisition

6. Click Through – The result of "clicking on" an advertisement that links to the advertiser's Web site or another page within the Web site.

7. Page Impressions – The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.

8. Run-of-Site (ROS) – Refers to a rotation of your ad throughout the website. Under ROS, advertisers do not specify where ads will appear.

9. Targeting

10. Behavioral Targeting – Targeting based on prior user behavior.

11. Geographic targeting – Targeting based on IP address, Standard Industrial Classification (SIC) codes, and ZIP Codes.

12. Profile Targeting – Targeting to specific profiles on login enabled sites.

14. Publisher Ad Server Ad Serving Request 3rd Party Ad Serving Request Click Through Request Ad Serving Brand Central Impression Count = 1 Website Serving Click Count = 1 Click Through Request Client Website Server