Personal Information
Organization / Workplace
Southend on Sea, United Kingdom United Kingdom
Occupation
Head of Knowledge
About
I recently asked all of our trends partners - those companies we pay to provide us with their interpretations of current consumer and society trends - what is the point of making predictions if many of them turn out to be wrong? An amalgamation of their responses would be: it's not the prediction that's important, but understanding the steps that lead you there.
This simple but valuable lesson is what's made our in-house macro trends perspective so brilliant.
Unencumbered by a generic view that our trends partners, by their nature, must stand by, Publicis' Knowledge & Trends department has been able to provide plausible scenarios of the consumer mindset for the next generation.
Long...
- Presentations
- Documents
- Infographics
Take Whatever You Can, Whenever You Can
James Whatley
•
5 years ago
4 Storytelling Essentials for Your Marketing Message from a Professional Storyteller
Carl Hartman
•
9 years ago
Retail trends outlook 2015 : Now and Next
Tom Goodwin
•
9 years ago
Retail trends outlook 2015 : Now and Next
Tom Goodwin
•
9 years ago
Speed of Culture (Eurobest)
Leo Rayman
•
13 years ago
Asia Youth 2009
Ian Stewart
•
14 years ago