A true Business leader is really required by organizations to manage today’s complex business competition. As above picture shows that, a leader has to analyze & take decision on different verticals. As shown above an employee having only high IQ / EQ or SQ definitely will not be able to perform with as much accuracy as it may be required & this is only reason why often we fails even having best Management talent . A UNIQUE NEVER DISCUSSED MANAGEMENT micro STRATEGIC- MUST READ & MUST SHARE ................. THE CONSULTANTS http://theconsultants.net.in +91-8587067685 contact.theconsultants@gmail.com

1. T H E C O N S U L T A N T S
N E W D E L H I , N C R , I N D I A
+ 9 1 - 8 5 8 7 0 6 7 6 8 5
c o n t a c t . t h e c o n s u l t a n t s @ g m a i l . c o m
4th GENERATION MICRO
STRATEGIC BUSINESS
CONSULTANCY.
[micro STRATEGIC BUSINESS CONSULTANCY
FOR CONSUMER GOODS FIRMS]

2. 1
ASTONISHING BUSINESS SITUATION
Why some people without any formal business degree fro reputed universities develops
big companies within few years ? like Bill gates,Dhirubhai Ambani & all most founders
of Major Big Business Houses .
While on other hand Some well qualified business professionals from reputed
management institutes could not do the same while having high IQ that’s why they got
their admission in reputed universities after qualifying their tough entrance
examination.
Does Business success requires high IQ based on many top CXO level vaccnecies filled by
HR?
Let’s see some other situations ??????????????
SITUATION 1
A top organization having highely qualified business Leader / employee carrying high IQ,
capable of making complex business analysis,calculations / made a launching plan expecting
great success of new brand , but after launching it failed badly. Like in most Mobile Hnadsets
Brnads where big MNC are showing same trends.
SITUATION 2
Marketing Department of a established organization climing a good understanding of
topogeographical consumer behaviour & their need , launched a promotional compaign
targeting to hit EQ of consumers expecting high yield by compaign,but overall consumers
denied to accept the offerings. As happening with most of FMCG newely launched brands.
SITUATION 3
A well reputed PR agency having expertise in Social Activities,launched an activity to
socialisng the brand image by using their SQ EXPERTISE,but results went into favour of
competitors. Like in Delhi Current election BJP was washed out.
SITUATION 4
A highely qualified & experienced CFO promoted as CEO but could not run the same
company as effective as he was running the Finace department.
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What You think ? What may be reason for failure ? Although all were having very
high IQ /EQ / SQ.
Defacto- gaining desired business results is complex process and required very complex set of
ability rather than just IQ /EQ / SQ.

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Our studies shows that most of employers are happy to higher an employee having high IQ or
one step ahead high EQ/SQ.
But Above all those,business challenges required more advance “Q” and for business
oriented task “BQ” – Business Quotient is right parameter for same .
As we know that it is employees of companies who analyse the business enviornement,develop
plan and deliver results.So if our employee are carrying right BQ more will be chances for
success.
Let’s See what different kind of Challenges are faced by business leaders ……..
A true Business leader is really required by organizations to manage today’s complex business
competition.

4. 3
As above picture shows that, a leader has to analyze & take decision on different verticals. As
shown above an employee having only high IQ / EQ or SQ definitely will not be able to
perform with as much accuracy as it may be required & this is only reason why often we fails
even having best Management talent .
Hunting / recognizing a True Business leader & hiring /retaining / promoting them are a micro
specialized area for HR / Managers.
Most of employees leave the employment when their output or companies input is not matched
as per pre decided / expected norms. This situation naturally comes when employee /
employers are not able to deliver becoz they could not manage every dimension of complex
business verticals/ factors as shown in above pictures, resulting a frustrating organizational
environment.
ANALYSING & DECIDING “BQ” LEVEL OF AN EMPLOYEE:
It is quite possible that a 14 years old Road side sales boy may have high BQ rather than CXO level employees.
To recognize an employee having high BQ level is again a micro analysis procedure and
requires the close observation of employee’s activities. For the same a detail modus operandi
has been developed by us to segregate the TRUE BUSINESS leader. However the detail can’t
be discussed here but few of guiding tips may be provided……………….
A) Put a complex business situation puzzles which is of more standard level against level
of employee. I.e. a front liner sales executive handling single town may be given a task
to make geographical market segmentation of entire state which is really a task of mid
management employee.
B) Similarly Top level employees may be given task related with too low level. I.e. a
marketing head may be given a task to go in market & handle actual objections of small
shopkeepers. Not joking – if compare they will yield less results than executive level
employees.
C) Observe closely ur employees that along with routine job, which employee is
contributing to other verticals by his suggestion to such problems which really does not
belong to his expertise area but gives expert solutions.
D) Make a training session (not teaching / coaching session) – throw the case studies
which are not related with their expertise area (becoz their expertise area efficiency u
know already).Observe that without any clue which talent is penetrating the problem
more deeply & effectively.
E) Prepare any complex business plan but do not complete it. Let your other targeted
employees should complete the remaining part of plan. Analyze the best plan which
covers all aspects (rather than employees own expertise area) of business. ----------------
------------ One example is here to understand….. A company was not having enough
budgets for advertising in small non result yielding towns. Matter was discussed among
open forum and very cost effective idea came from a non-marketing department
employee which was agreed by happily by management & this idea was just get printed
small advertisement material to fix on back side glass of car coming on petrol pumps
.In this way, car will be turned into moving advertisement van for company not only in
small town but also for rural town.

5. 4
F) Check out the frequency that how many times employee provided effective solutions &
how many times it was accepted by management. Maintain a record for annual
evaluation of employee.
Formula: B.Q = ------------------------- x ?????
Many more are there. ( For Micro Strategic details plz contact Author)
Hope by this article, organizations will start thinking beyond IQ / EQ to find real business
leader which will be helpful to minimize manpower turnover & maximize the productivity of
organizations.
CONCLUSION:
OUTSTANDING BUSINESS PERFORMANCE REQUIRE HIGH B.Q – BUSINESS
QUOTIENT RATHER THAN IQ / EQ.
HIGH IQ PROFESSIONALS MAY LEAD IN DIFFERENT LIMITED & MONOTONOUS
ENVIORNMENT, BUT A COMPLEX & EVER CHANGING ENVIORNMENT i.e.
BUSINESS ENVIORNEMENT REQUIRES HIGH B.Q.
This Concept of B.Q is totally new & it is never discussed before it anywhere, but is really
useful for identifying real business leaders.
This is now demand of time to replace the outdated IQ / EQ / SQ concepts by BQ
while analyzing the possibilities of business potential in a personality becoz business
environment itself has been changed from traditional to complex.
For the same detail studies have been done by us on this Innovative corporate topic and we
can offer our services to required corporates..
THE CONSULTANTS
4th
GENERATION micro STRATEGIC BUSINESS CONSULTANCY
+91-8587067685
contact.theconsultants@gmail.com
http://goo.gl/LDqAau
The Author is a Management Micro Strategic Consultants for Consumer Goods Firms

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