This was my final presentation for my Creativity as a change agent in the Workplace class. I thought this year's fall fashion week, was really revolutionized by social media. I am a fashion lover and found it really refreshing to see the shows live and to see that so many Fashion Public Relations professionals were tweeting and twitpic-ing live from the tents in Bryant Park. Enjoy!

1. Fashion Forward How Social Media Moved Fashion Week Forward By Terez Baskin

3. Invite Only Fashion Shows

5. WTHashtag #NYFW WTH (what the Hashtag) Hashtags are used to track trends on Twitter Using #NYFW in your tweet allowed fashion fans to track the action live Instant information Not a industry insider no need for afront row seat

6. WTHashtag.com Dashboard Terez Baskin

7. Twitter Friend or Foe? Terez Baskin Hired and Fired all on Twitter Post It can Make or Break a Brand

8. Social Media Measurement Terez Baskin

9. Radian 6 Dashboard Terez Baskin

10. Know the #s Findings show that traditional news media receive higher scores than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical.Other results include: 93% of this year’s respondents spent part of their average workdays with some aspects of social media. 85% believe social media complement traditional news media. 92% think blogs and social media influence coverage in traditional news media. 88% believe blogs and social media have made communications more instantaneous. Terez Baskin

11. How photos hit the world instantly Terez Baskin

12. Action/Strategy Marc Jacobs decided days before fashion week No Celebrities for his front Row! He wanted the focus on his clothes One of a few designers two stream show live on Web Terez Baskin

13. The High Pri$e of Fame What Celebs are paid to make appearances to exclusive fashion shows A-ListRihanna($100,000 or more)Beyonce ($80,000-$100,000)Mary Kate and Ashley Olsen ($80,000 each)Jennifer Lopez (circa 2005: $80,000; circa 2010: $30,000)Lindsay Lohan (circa 2006: $60,000; circa 2010; UNINVITED)Colin Firth (pre-A Single Man: $5,000; post-A Single Man: $15,000) B-ListBlake Lively ($50,000)Leighton Meester ($40,000)Hillary Duff ($40,000)Other Gossip Girl cast members ($25,000 a piece)Jared Leto ($25,000)Kristen Bell (unpaid, but airfare, makeup and clothing are taken care of) C-List Kim Kardashian ($35,000-$50,000)Amanda Bynes ($25,000-$30,000)Eliza Dushku (unpaid, but airfare, makeup and clothing are taken care of) D-ListParis Hilton (free or) UNINVITEDJersey Shore cast (UNINVITED)America’s Next Top Model Winners (free)

14. The Landscape of Change Be a G-Star’s Raw Reporter Know where your target audience is looking Terez Baskin

15. Communication Twitter and Fashion Bloggers were treated like traditional media editors There was an air of excitement Online, In the Parks, New York Fashion Week – Haute! Terez Baskin

17. Did it work?Terez Baskin

18. Terez Baskin

20. http://twitter.com/dkny

21. Twitter.com

22. Youtube.com

23. Flickr.com

24. Tweetphoto.com

25. Twitpic.com

26. Radian6.com

27. Marcjacobs.com

28. Elle.comTerez Baskin