How can a Credit Card company smartly engage with foodies while telling a city specific story? Check out how Citibank brought about a friendly food war on Twitter from Celebs to Bloggers!

1. #WHATSONYOURPLATE WITH CITI
Insights on Citibank with TeraReach to brought about the
FOOD WAR between the Delh-ites Vs Mumbaikars!

2. Citibank wanted to relate the brand with the consumer to
and bring in a recall factor of the brand whenever they were
going to dine
The Created a Video featuring Maria Goretti & Kunal Vijaykar
bringing a friendly banter on Delhi Vs Mumbai food
BRIEF

3. Bring in conversations from two majorly targeted cities, Delhi
and Mumbai flooding with tweet wars over food which they
adore!
But the action plan needed attraction points! It had to start
with some serious JAZZ!
OBJECTIVES

4. CONCEPT
The Key was in Visualizing the Delhi and Mumbai food
banters and bring about eye-balls to the game!
Hence we quickly roped in some coolness! Gaurav Kapoor
and Atul Kasbekar were the tweet instigators, supporting
their respective city dwellers via Twitter! Soha jumps in…

5. 1 2 3
Over 20 Mumbai
Foodies were roped in to
begin the War at Twitter!
This was followed by the
Delhi Foodies jumping
onto the Bandwagon!
People from Del/Mum
jumped in to talk about
their fav food!
THEROLLOUT

6. #Whats
OnYourPlate
trended over 15
hours across 3 days!
Over 30,000
conversations
were Triggered
on Twitter in a 3
Days Span
Over 15+ Million
Accumulated
Reach
With an overall 10x
Impression rate
RESULTS

7. +91-9899624562
praanesh@terareach.com @
MAXIMIZEYOURREACHNOW!
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