Telenet - A coming-of-age story: from a young challenger to a mature brand When arriving at Telenet in the Spring of 2013, John Porter found a fast-paced, hugely successful technology company. The company had worked hard to grow its market share and was launching products fast and plentiful. These days, Telenet is continuously looking for growth areas and ensuring the best user experience across its products. In doing so, the company is not afraid to disrupt the market, such as e.g. with the launch of King & Kong. The company is also increasingly focusing on the entertainment sector. John Porter will discuss Telenet’s strategy behind its evolution from a technology company into a well-rounded entertainment business, without losing sight of its core connectivity activities. Porter will also talk about the rationale behind cross-fertilization initiatives such as Telenet Idealabs to ensure Flanders continues to thrive and becomes a hub for digital innovation.