According to www.techsciresearch.com report “India Water Purifiers Market By Technology, By Sales Channel, By Region, Competition Forecast and Opportunities, 2011 – 2021”, the water purifiers market in India is projected to grow at a CAGR of over 21% during 2016-2021.

1. India Water Purifiers Market By Technology,
By Sales Channel, By Region, Competition
Forecast and Opportunities, 2011 – 2021
M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

2. Ta b l e o f C o n t e n t s
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S. No. Contents
1. Product Overview
2. Research methodology
3. Analyst View
4. India Water Scenario
5. India Water Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Technology (UV, RO & Gravity)
5.2.2. By Sales Channel (Direct Vs. Retail)
5.2.3. By Region
5.2.4. By Company
5.3. Market Attractiveness Index
5.4. BPS Analysis
6. India RO Water Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2 Market Share & Forecast
6.2.1. By Sales Channel (Direct Vs. Retail)
6.2.2. By Region
6.2.3. By Company

3. Ta b l e o f C o n t e n t s
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S. No. Contents
7. India Gravity Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. Sales Channel (Direct Vs. Retail)
7.2.2. By Region
7.2.3. By Company
8. India UV Water Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2 Market Share & Forecast
8.2.1. By Sales Channel (Direct Vs. Retail)
8.2.2. By Region
8.2.3. By Company
9. Market Dynamics
10.1. Drivers
10.2. Challenges
10. Market Trends & Developments
10.1. Growing Adoption of Online Retail Channels
10.2. Emergence of Portable Water Purifiers
10.3. Increasing Technological Advancements

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S. No. Contents
10.4. Increasing Presence of International Players
10.5. Surging Demand for Combination Systems
11. Supply Chain Analysis
11.1. Water Purifier Market-Value Chain
11.2. Competitor Supply Chain Analysis (For EFL, Kent, HUL and Tata Swach)
12. Price Point Analysis
12.1. Water Purifiers Market Pricing Analysis
13. Raw Material Analysis
13.1. Raw Material Supply Chain for Leading Manufacturers
13.1.1. Eureka Forbes Limited
13.1.2. Kent RO Systems
13.1.3. HUL
13.1.4. Tata Chemicals Ltd.
13.2. Raw Material Analysis
13.2.1. Membranes
13.2.2. Pumps
13.2.3. Cabinets
14. Service Policy
14.1. Eureka Forbes Limited
14.2. Kent RO Systems
14.3. HUL

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S. No. Contents
14.4. Tata Chemicals Ltd.
15. Sales & Distribution Channel Analysis
15.1. Sales & Distribution Channel for Leading Manufacturers
15.1.1. Eureka Forbes Limited
15.1.2. Kent RO Systems
15.1.3. HUL
15.1.4. Tata Chemicals Ltd.
15.2. Key Distributors
15.2.1. Eureka Forbes Limited
15.2.2. Kent RO Systems
15.2.3. HUL
15.2.4. Tata Chemicals Ltd.
16. Import-Export Analysis
17. Policy and Regulatory Landscape
18. India Economic Profile
19. Competitive Landscape
19.1. Competition Benchmarking
19.2. Company Profiling
19.2.1. Eureka Forbes
19.2.2. Kent RO Systems
19.2.3. Hindustan Unilever

6. Ta b l e o f C o n t e n t s
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S. No. Contents
19.2.4. Ion Exchange
19.2.5. Luminous Water Technologies
19.2.6. Tata Chemicals
19.2.7. Okaya Power Limited
19.2.8. Panasonic India Pvt. Ltd.
19.2.9. LG Electronics India Limited
19.2.10. Whirlpool of India Ltd
20. Strategic Recommendations
21. About Us & Disclaimer

7. P r o d u c t O v e r v i e w
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Product Definition: A water purifier is a device used for the removal of unwanted chemicals and biological
contaminants from raw water by physical, chemical and biological means, to produce pure drinking water, fit
enough for human consumption or for industrial use.
Household type water purifiers are categorized into - point of use water purifiers and point of entry water
purifiers. Scope of the report covers point of use (POU) water purifiers that can be directly installed at the tap
water supply point.
POU Water Purifiers Classification, By Technology
Note: Reverse Osmosis water purifiers are the most commonly used membrane water purifiers in India, thus UF
segment has not been discussed explicitly in the report. RO water purifiers also include combination systems such
as RO + UV, RO + UF and many more, where RO is the underlying technology.
Types of POU
Water Purifiers
Based on
Technology
Membrane based
Water Purifiers
Ultraviolet
Water Purifiers
Gravity/Offline Water
Purifiers
Ultrafiltration (UF)
Water Purifiers
Reverse Osmosis
(RO) Water Purifiers

8. P r o d u c t O v e r v i e w
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Reverse Osmosis Water Purifiers: Reverse Osmosis (RO) is a membrane based separation process, in which RO
membrane is responsible for the removal of impurities such as suspended solids, macro molecules, divalent and
monovalent salts from the contaminated water. The membrane is capable of removing molecules with a pore size
of less than 0.0001 microns. For increasing the efficiency of RO water purifiers, water is generally pre-treated
using UV, UF or media/gravity based technologies.
Ultraviolet Water Purifiers: Ultraviolet or ‘UV’ is a type of radiation found in electromagnetic spectrum, lying
between X-rays and visible light, which is used for the removal of harmful microorganisms. UV light is produced by
UV lamps or UV LED. For a UV system to work effectively, water must be pre-filtered to remove any particles
larger than 5 microns (nominal) in size. However, UV systems are not efficient in the removal of taste and odor.
Offline Water Purifiers: These are the type of water purifiers that can operate without electricity, and are
capable of purifying water through activated carbon alone or in combination with other forms of media such as
sand, anthracite and zeolite. The activated carbon forms chemical bonds with the contaminants and subsequently,
removes them via filtration. Activated carbon can be deployed inside the water purifiers in the form of carbon
block or granules.

9. R e s e a r c h M e t h o d o l o g y
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Baseline Methodology:
For the study, TechSci Research has gathered information through primary research surveys with respondents from
water purifier manufacturers, followed by validation of information through interviews with various water purifier
distributors and raw material suppliers. We also put through an exhaustive search of credible databases and
organizations such as Central Ground Water Board, India Water Portal, Department General of Foreign Trade, etc.,
including our internal database. Our team of analysts has then prudently evaluated all the collected information and
presented it in chronological order to depict a meaningful and clear picture of the water purifiers market in India.
While compiling the data, we have also cross checked all the collected information from multiple sources and data
warehouses, so that we can present the most accurate and precise information of the concerned industry. For the
purpose of calculating market share of competitors, revenues of the companies have been scrutinized. The same
information has then been verified through primary research surveys with competitors to arrive at logical figures.
Secondary Research
 Analysis of Data from credible
sources such Department
General of Foreign Trade etc.
 Trade analysis of water
purifiers market in India.
 Company annual reports,
white papers, investor
presentations and financial
reports
Primary Research
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews with
Eureka Forbes, Kent RO
Systems, Hindustan Unilever
Limited, Ion Exchange, Okaya
Power Limited and Luminous
Water Technologies.
 Coverage across Value Chain
Data Analysis
 Bottom-up approach for the
calculation of India water
purifiers market size
 Impact analysis of drivers and
challenges impacting growth of
water purifiers market in India
 Historical trend examination
 Statistical analysis to project
growth of water purifiers
market in India.

10. R e s e a r c h M e t h o d o l o g y
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India
Water
Purifiers
Market
Optimistic
Likely
D1
D2
D3
Short term Medium term Long term
D1
D2
D3
Short term Medium term Long term
XX% + 4% CAGR
• Qualitative to
quantitative conversion
• Assigning weightage to
drivers
• Statistical evaluation
• Developing the actual
forecast based on both
the cases
2015E 2016F 2017F 2018F 2019F 2020F
High MediumDegree of impact
• Market indicators
expected to
outperform during
the forecast period
• Market expected
to gain traction
with increasing
impact of drivers
• Market indicators
expected to
perform at average
level during the
forecast period
• Market expected
to slow down with
decreasing impact
of drivers
Forecasting
Methodology
XX% CAGR
XX% + 2% CAGR
Low
Conservative

11. R e s e a r c h M e t h o d o l o g y
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CONSERVATIVE
LIKELY
OPTIMISTIC
IMPACT OF GROWTH
DRIVERS
4.5%
4.6%
4.7%
4.8%
4.4%
4.3%
GROWTH FACTOR
Driver 1
Driver 2
Driver 3
LOWEXPECTEDHIGH
This scenario is characterized by higher
impact of economic and market growth
factors on India Water Purifiers market.
This scenario is characterized by
moderate impact of economic and
market growth factors on India
Water Purifiers market.
In this scenario, impact of economic as
well as market growth factors is
comparatively very low on India Water
Purifiers market.

12. I n d u s t r y B r i e f
12
India Water Purifiers Market to Grow at 21% till 2021
According to the recently published TechSci Research report “India Water Purifiers Market By Technology,
By Sales Channel, By Region, Competition Forecast and Opportunities, 2011 – 2021”, the water purifiers
market in India is projected to grow at a CAGR of over 21% during 2016 - 2021. Deteriorating water quality
coupled with rising awareness about the health risks associated with consumption of impure water are the
primary drivers for water purifiers market in India. Moreover, escalating industrial activities, increasing
water pollution and growing per capita income are further expected to boost demand for water purifiers in
the country during forecast period.
According to the Census conducted in 2011, the literacy rate in India stood at 74.04%. Growing population
of educated Indians has increased emphasis on quality of water. Western India held the largest market
share in India water purifiers market in 2015, due to large consumer base for UV and gravity based water
purifiers. However, with high penetration of water purifiers in North India, coupled with rising sales of RO
water purifiers, the northern region is expected to register fastest growth over the next five years. Segment-
wise, RO water purifiers segment holds a lion’s share of the water purifiers market in India, and this trend is
expected to continue during the forecast period as well.
“Direct sales play an important role in educating the customers about the ill effects of poor quality water
and demonstrating the use of water purifiers. Over the last few years, due to growing general awareness
about impurities present in the water supplied and rising investments on marketing campaigns by the water
purifier companies, the customers have become more familiar with the benefits of water
purifiers. Moreover, with the advent of online marketing and surge in retail outlets, the quantity of water
purifiers sold in India through retail services has constantly been increasing.’’ said Mr. Karan Chechi,
Research Director, with TechSci Research, a research based global management consulting firm.

13. S a m p l e D a t a - S n a p s h o t
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India Water Purifiers Market Size, By Value (USD Billion),
By Volume (Million Units), 2011-2021F
1 1 1 2 2 2 2 2 3 3 33 3 3 4 4 4 4 4 5 5 5
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
Value (USD Billion) Volume (Million Units)
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
East South West North
India RO Water Purifiers Market Share, By
Region, By Volume, 2011-2021F
Eureka…
Kent RO
Systems*,
25.00%
HUL,…
Others,
25.00%
India UV Water Purifiers
Market Share, By Company, By
Value, 2015
17.90%
18.00%
18.10%
18.20%
18.30%
18.40%
18.50%
18.60%
18.70%
0.00 0.50 1.00 1.50 2.00 2.50
North
South
West
India Water Purifiers Market Attractiveness Index,
By Region, By Volume, 2016-2021F
East
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
55% 55% 55% 55% 55% 55% 55% 55% 55% 55% 55%
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
UV Gravity RO
India Water Purifiers Market Share, By
Technology, By Value, 2011-2021F
Eureka
Forbes,
15.00%
Kent RO
Systems*,
15.00%
HUL,
15.00%
Ion
Exchange,…
Luminous
Water
Technologies,
15.00%
Tata Chemicals,
15.00%
Okaya Power
Limited, 5.00%
Others,
5.00%
India Water Purifiers Market Share,
By Company, By Value, 2015
India Water Purifiers Market
Share, By Company, By Value,
2021F
Eureka
Forbes,
15.00%
Kent RO
Systems*,
15.00%
HUL,
15.00%
Ion
Exchange,…
Luminous
Water
Technologies
, 15.00%
Tata
Chemicals,…
Okaya Power
Limited, 5.00%
Others,
5.00%
33.00
%
33.00
%
33.00
%
33.00
%
34.00
%
34.00
%
2011 2021F
RO Gravity UV
India Water Purifiers Market Share &
BPS Analysis, By Technology, By Value,
2011 & 2021F
India Water Purifiers Market Share
& BPS Analysis, By Technology, By
Volume, 2011 & 2021F
33.00
%
33.00
%
33.00
%
33.00
%
34.00
%
34.00
%
2011 2021F
RO Gravity UV

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