Politician uddhav thackeray biography- Full Details
2009 City of Corona Economic Development Brochure
1. thE city of
C A L I F O R N I A
Economic DEvElopmEnt profilE
volumE iX EDition i
2. thE city of
C A L I F O R N I A
Economic DEvElopmEnt profilE
volumE iX EDition i
3. Corona, California is at the hub of growth within the Southern An abundance of housing from affordable to executive has
California region. It is a city of the future today. Incorporated in created a diverse and fast-growing population for the city.
1896, the farm community once known for its produce, is now the As the city expands its regional leadership role during the
gateway to economic growth for Riverside and San Bernardino 21st century, it is perfecting its vision and mission of
Counties. Its location at State Route 91 and Interstate 15 makes providing an innovative environment for business to flourish
it the prime recipient of outward migration of companies from and a high quality of life for its citizens.
Orange and Los Angeles Counties. The city is headquarters to a
wide array of corporations and entrepreneurial operations.
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4. Welcome to corona
Welcome to Corona, a progressive and business-friendly Construction is underway to upgrade the SR-91 and
city that is committed to providing the highest quality of Green River Road interchange and to improve the I-15
life and an environment where businesses can thrive. and Magnolia Avenue interchange. Plans are being
developed for Mid-County Parkway, a proposed 32-mile
Just look at the numbers! Last year business expansions limited access road that will run east to west through
increased 20 percent while at the same time the City western Riverside County.
continues to add new retail, office, and industrial space
to meet growing demand from businesses interested in Along with a low crime rate, Corona has 39 parks
relocating to the area. covering 364 acres, equivalent to one acre of parkland
for each 445 residents and was designated "Tree City
Corona’s convenient location and high household income USA" by the National Arbor Day Foundation. A family
make it an ideal spot for retailers looking to expand or oriented community, Corona has extensive youth and
enter new markets. The average household income in adult sports programs.
the city is $84,641 and 32.8 percent of households earn
$100,000 or more. Over the years, the city has been So, if you need help starting a new business or
fertile ground for new and existing businesses. In fact, expanding an existing one, the City has numerous
Corona ranks among the top 30 sales tax producers assistance programs including Team Corona, the
in California with annual taxable sales of more than Business Assistance Program, and the Corona Women’s
$3.50 billion. Because it is about 45 miles southeast of Business Partnership. Together we can help you become
Los Angeles and adjacent to Orange County, Corona is successful in Corona.
central to existing and emerging markets in Southern
California. The City is located near three major
highways and two toll roads, providing easy access for
goods movement to three commercial airports, two Sincerely,
deep-water ports and two railways.
To improve traffic, the city continues to come up with
innovative solutions. Recently, Corona received funding
from the Riverside County Transportation Commission
Brad Robbins
to upgrade the SR-91 and SR-71 interchange. Two
City Manager
overhead transfer connectors will be added to the
interchange, allowing traffic to smoothly move on and
off both freeways.
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5. “The West Coast bustles with
development and deals ... The Inland
Empire is ideally situated at the center of
the globalization trend and the related supply chain
reconfiguration trend."
– Western Real Estate Business, October 2007
3
6. city of corona
Department HeaDs
Brad roBBins
City Manager
Bradly Robbins started working for the City of Corona in 1988 and became
Planning Director in February 2000. He was appointed Assistant City
Manager in November 2002. In April 2003, he was appointed to a dual role
of Assistant City Manager and Department of Water and Power General
Manager. In September 2006, he became the Assistant City Manager -
Community Development Director. In August 2008, Robbins was appointed
City Manager. In addition to the Community Development Department,
he oversees the Department of Water and Power, Public Works, Building
Department, and Redevelopment Agency.
Mr. Robbins has a bachelor of science in Geography from the University
of California, Riverside, and a masters in Liberal Studies/Urban Planning
from the University of Oklahoma. He is a Certified Planner by the American
Institute of Certified Planners (AICP).
People to Contact:
City Manager
BRAD ROBBINS . . . . . . . . . .(951) 279-3710
Executive Assistant
tomer Servic JAN BATES . . . . . . . . . . . . . . . . . .736-2372
C us e
a
Ho
on
tline
Cor
H
ow g
?
are w e d oin
951-736-2300
4
7. GreG irvine
assistant City Manager
Greg Irvine joined the City of Corona in 1996. During his tenure, he has served as Assistant City
Treasurer, Interim City Treasurer, Assistant General Manager for the Department of Water and
Power, and as Assistant to the City Manager. In August 2004, he was appointed to Assistant
City Manager and oversees public policy, and public service initiatives including legislative
advocacy and city communications and marketing efforts. As Assistant City Manager, he also has
executive responsibility for the Finance Department, Parks and Community Services Department,
Information Technology Department, the City Clerk’s Office, Property and Contract Management
and the Corona Public Library. He received a master's degree from Pepperdine University in
Business Administration and a bachelor's degree from Montclair State University in Finance with
a minor in Economics.
People to Contact:
Assistant City Manager
GREG IRvINE . . . . . . . . . . .(951) 279-3519
Senior Management Analyst
RAy NAvERA . . . . . . . . . . . . . . . .736-2374
City Clerk
vICTORIA WASkO . . . . . . . . . . . . 736-2426
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8. When it comes to economic development, Corona is among the very
team corona
best in the nation. Innovative ideas and strategies instituted in the • Integral in the growth of Total Sales Tax Receipts to more than
city are recognized for excellence industry-wide. $3.5 billion
Team Corona, the city’s award-winning business attraction and Corona Business Assistance:
retention program, was established in 1991 to better address the
needs and requirements of business. The internationally recognized • One-on-one counseling services to businesses in the community
program played a key role in the record-setting job growth that • Family Business Partnership provides specialized advisory services,
has occurred in Corona since its inception. During that period, educational programs, networking groups, and extensive family
employment in the city more than doubled to 85,300 jobs – a net business assessments to help family businesses grow and prosper
increase of more than 55,000 jobs.
• Student Interns and Consulting Teams assist companies with
While many of those jobs were the result of new companies arriving various business issues such as market research and business plan
in the city, the spectacular growth also can be attributed to Corona’s development, providing invaluable support to business
proactive approach of taking care of its resident employers. In fact,
• Corona Women’s Business Partnership provides specialized
over the past decade Corona was the top city in the inland region of
services targeted to women-owned businesses. Confidential one-
Southern California for retaining business. Nurturing, supporting
on-one counseling, focused training seminars, networking and
and listening to the business community are an integral part of
mentoring services are designed to give women business owners
Team Corona.
the tools to grow and expand their business
Fast-track approvals, access to key city officials and a team
Business Retention:
approach to problem solving set Corona apart from other cities.
Informational kiosks strategically located in City Hall and the • As part of the business retention program, city staff conducts
library make it easy to find out information about key city two types of Business Visitations with Corona companies, “sector
departments. Whether it’s a city calendar, standards and fees or a visits” and “in-depth visits”
direct link to the City’s website, the kiosks are a user friendly and
• Sector visits are several visits within a pre-determined area in a
convenient resource.
condensed time-period
Team Corona:
• In-depth visits are appointment-based visits with key business
• Fast-track approval process for development and tenant personnel, where a minimum of a half-hour is spent learning
improvements about the company and touring the facility
• Brings together city officials, primarily department directors and • The Mayor’s Business Breakfasts are informal roundtable
decision makers, along with other organizations that serve the discussions with the Mayor and Corona companies that allow
business community company representatives to share experiences as well as
challenges while conducting business in the City of Corona
• Includes representatives from Southern California Edison, The
Gas Company, Riverside County Economic Development Agency, Ultimately, Team Corona is an invaluable benefit to the local
Air Quality Management District, the City Council, County economy and a tool for business with its stellar record of business
Board of Supervisors and the office of the local Congressman retention and attraction.
JUDI STAATS DANIEL RITTATORE MICHELL SkIPWORTH
Senior Economic Development Economic Development Economic Development visit Team Corona’s
Coordinator Coordinator Coordinator
web site at:
(951) 739-4946 (951) 736-2297 (951) 279-3690 www.TeamCorona.com
(951) 312-1569 cell (951) 642-4405 cell (951) 818-6732 cell
6 email: Judi.Staats@ci.corona.ca.us email: Daniel.Rittatore@ci.corona.ca.us email: Michell.Skipworth@ci.corona.ca.us
9. plan revieW process
BUILDING DEPARTMENT
(951) 736-2247
COMMUNITY
DEVELOPMENT
DEPARTMENT
(951) 736-2262
START CORRECTIONS APPLICANT NOTIFIED
REQUIRED TO PICK UP PLANS
DEVELOPMENT PLANS PLAN CHECK DEPARTMENT OF
PLAN REVIEW PREPARED SUBMITTAL WATER AND POWER
TO BUILDING
MEETING OR REVISED (951) 736-2263
DIVISION
ALL DEPARTMENTS APPLICANT NOTIFIED
FINAL APPROVAL TO PULL PERMITS
FIRE DEPARTMENT
(951) 736-2464
PERMITS ISSUED
PUBLIC WORKS DEPT.
(951) 736-2442
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10. Coming from Orange County, Corona is literally the gateway to the Inland Empire.
regional map
Corona is one of the hottest growth and development areas in Southern California,
benefiting from the 91 and 15 freeways, as well as being in the Los Angeles/Orange
County business corridor.
Less than an hour from the Los Angeles shipping ports and thirty minutes from two
international airports, Corona is well suited for business success.
Corona has two Metrolink stations; North Main Street Station and West
Corona Station.
118 210 Barstow
Burbank
Los Angeles Co. 15
101 Pasadena Lake Arrowhead
5 2 210 San Big Bear Lake
ventura 101 PASADENA 215 Bernardino
Co. 10 10
San Bernardino Co.
Hollywood 15
Los 605
Ontario Intl.
HOLLYWOOD
110 Angeles Airport
405 60
Pomona
10 57
Santa 71 Riverside
15 60
Monica To Palm Springs
91 91
91
LAX
605 Anaheim
405
241 Lake Perris
5
55
Corona 215
710 Eastern Toll
ona
Road
22
Cor
241 Lake Elsinore
261
Santa
m
Long Beach BEACH
LONG 405
ro
Ana
sf
241
iu
d
Newport
Orange ra
te
Beach nu RIvERSIDE CO.
Port of Irvine 133
mi
Toll Road Co.
Los Angeles John Wayne Foothill 30
Airport
Temecula
San Joaquin 15
Toll Road
N Laguna
Pacific Ocean Beach San Diego Co.
To San Diego
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11. retail opportunities
• Average Household Income within five miles • The 2-3 mile band has a Per Capita Income
is $84,641 compared to the county average of $26,982
of $67,800 • The 10-minute drive time area has a
• Per Capita Income within five miles is population of more than 270,000 with an
$24,448 compared to the county average of Average Household Income of $78,000
$22,134 • Total Sales Tax Receipts surpassing $3.5
• 32.8% of households earn more than billion
$100,000
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12. 51,419
eDucation
ENROLLMENT IN 12 LARGEST DISTRICTS
Riverside County, 2007-08
43,587
37,125
29,441 28,776
The Corona-Norco Unified School 24,406 23,576
District is the fastest growing district 22,112 21,208
20,659 19,987 19,547
in Southern California and the largest
in the Inland Empire.
Over the past five years, it has added
12,000 students and more than
550 teachers. By 2010, the district Corona Riverside Moreno Temecula Desert Palm Hemet L. Elsinore Murrieta Jurupa Alvord Val Verde
Norco Valley Sands Springs
projects it will need another 300
teachers to serve more than 6,000 Source: CA Department of Education
new students.
2007 Base API to
To accommodate the growth, five new schools are at 2008 Growth API Comparions:
State, Riverside County and CNUSD
773
various stages of planning, design, acquisition, and
construction. The list includes one high school, one
758
intermediate school and three new elementary schools.
742
50000
736
The new additions will cost approximately $400 million
727
and will provide classrooms for an estimated 8,000 new
students. 40000
704
Despite challenges managing the growth, the district’s
30000
students performed well on the 2006-2007 Academic
Performance Index (API). Its purpose is to measure the
20000
academic performance and growth of schools. It is a
numeric index (or scale) that ranges from a low of 200
to a high of 1000. A school’s10000 the API is an
score on
indicator of a school’s performance level. The statewide
STATE COUNTY CNUSD
0
API performance target for all schools is 800 with 2007 Base API 727 736 758
Corona attaining 773 in 2008. 2008 Growth API 742 704 773
Source: CA Department of Education
On the Academic Performance Index,
Corona’s schools have improved in
every year; 1999-2008.
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13. College and University Enrollment, 2008
Corona Area, 2008
HigHer eDucation
Engineering & Science Colleges
Medical & Dental & Law College and University
22,738 6,261 Enrollment. . .
13% 4%
■ Corona is near 28 public and
private colleges with more than
Community Colleges 200,000 students. There are 20,344
Liberal Arts Colleges
22,465 88,000 students (12.5%) at three top
13% 51%
schools of engineering and science:
Cal State Polytechnic University,
Pomona, Harvey Mudd College,
and the Keck Graduate Institute
of Applied Life Sciences. 17,187
UC Riverside
(9%) undergraduates and graduate
17,187
9% students attended the University
of California, Riverside, one of the
premiere biomedical, agricultural, and
environmental research institutions.
Cal State University Cal State San Bernardino, with its
San Bernardino fine graduate school of management
16,479 has 16,479 (9%).
9% Enrollment by Campus
Corona Area, 2008
Campus Website Address City year Specialty Degrees Students
California Baptist College www.calbaptist.edu 8432 Magnolia Riverside 1950 Liberal Arts Masters 3,775
Cal State Polytechnic University, Pomona www.csupomona.edu 3801 W. Temple Pomona 1838 Engineering Masters 19,527
Cal State University, San Bernardino www.csusb.edu 5500 University Pkwy San Bdno 1960 Comprehensive Masters 16,479
Chaffey Community College www.chaffey.edu 5585 Haven Ave. R. Cucamonga 1883 Community College Associate 19,534
Claremont Graduate School www.cgu.edu 170 E. Tenth Claremont 1925 Science, Liberal Arts Ph.D. 2,394
Claremont McKenna College www.claremontmckenna.edu 500 E. Ninth St. Claremont 1946 Liberal Arts Bachelors 1,335
Crafton Hills College www.craftonhills.edu 11711 San Canyon Yucaipa 1972 Community College A.A 5,124
Harvey Mudd College www.hmc.edu 301 E. 12th Street Claremont 1955 Science Bachelors 735
Keck Grad. Inst. Of Applied Life Sciences www.kgi.edu 535 Watson Drive Claremont 2000 Life Science Ph.D. 82
La Sierra University www.lasierra.edu 4700 Pierce Riverside 1922 Liberal Arts Ph.D. 1,749
Loma Linda University www.llu.edu 11234 Anderson St. Loma Linda 1905 Medical, Dental Ph.D., M.D, DDS 3,972
Mt. San Jacinto Community College www.msjc.edu 1499 N. State St. San Jacinto 1965 Community College Associate 20,842
Pitzer College www.pitzer.edu 1050 N. Mills Ave. Claremont 1963 Liberal Arts Bachelors 999
Pomona College www.pomona.edu 333 N. College Way Claremont 1887 Liberal Arts Bachelors 1,511
Riverside Community College www.rcc.edu 4800 Magnolia Riverside 1916 Community College Associate 30,000
San Bernardino Community College www.sbccd.cc.ca.us 701 S. Mt. Vernon Ave. San Bdno 1926 Community College Associate 12,500
Scripps College www.scrippscollege.edu 1030 Columbia Ave. Claremont 1926 Liberal Arts Bachelors 908
University of California Riverside www.ucr.edu 900 University Ave. Riverside 1954 Comprehensive Ph.D. 17,187
University of La Verne www.ulv.edu 1950 Third St. La Verne 1891 Liberal Arts Ph.D. 8,000
University of Redlands www.redlands.edu 1200 E. Colton Redlands 1907 Liberal Arts Ph.D. 4,188
Western University of Health Sciences www.westernu.edu 309 E. Second Street Pomona 1977 Medical D.O., M.S. 2,289
Total Enrollment 173,130
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14. City of Corona
REDEVELOPMENT AGENCY
Economic Development
JUDI STAATS, Sr. Project Coordinator.........................739-4946
DANIEL L. RITTATORE, Project Coordinator ........ 736-2297
MICHELL SKIPWORTH, Project Coordinator....... 279-3690
“Cultivating Development Opportunities
and Sustainable Growth”
Website: www.TeamCorona.com
400 S. Vicentia Avenue 951-736-2260
Corona, California 92882-2187 Fax 951-736-2488
15. City of Corona
Development Activity
1. Castle & Cooke 14. Meridian Dos Lagos
Hotel Professional Office
121 Rooms 35,931 sf
2. Marriott Springhill Suites 15. Lakeshore Plaza
Hotel Class A Office
120 Rooms 472,000 sf
3. Princeland Plaza 16. Corona Cerritos Plaza
Professional Office Retail
107,242 sf 45,400 sf
4. Corona Summit Corporate Center 17. North Main Street
Professional Office Mixed-Use
278,130 sf 21.40 acres
Hotel
114 Rooms 18. Downtown (Corona Mall)
Mixed-Use
5. Citrus Woods Business Park 15.21 acres
Professional Office
Light Industrial 19. Downtown (NW Area)
156,674 sf Mixed - Use
6.6 acres
6. Corporate Terrace
Professional and Medical Office 20. West Corona Commerce Center
116,617 sf Industrial
336,000 sf
7. Mammoth Equities
Class A Offices 21. Panattoni Development
58,00 sf Industrial
136,000 sf
8. Corona Pointe
Professional Office 22. Valencia Terrace
52,000 sf Senior Housing
203 Units
9. Corona South Main Medical Plaza
Medical Office 23. Corona Orchard Center
31,559 sf Retail
47,000 sf
10. Corona Corporate Centre
Professional Office 24. Corona South Main Medical
122,003 sf Plaza Phase II
Medical Office
11. Cornerstone Plaza 41,000 sf
Professional Office
45,000 sf 25. Sunrise Senior Living
160 Units
12. The Crossings (Phase II)
Retail / Flex 26. Euro Inn
29 acres Hotel
133 rooms
13. The Promenade Shops at
Dos Lagos (Phase II)
Retail / Flex
21 acres
Developments
City Boundary
Sphere of Influence
Map Scale 1" to 4500’
This map is intended for general information City of Corona
and planning purposes. The City of Corona is Geographic Information Services
not responsible for any errors or omissions. Date: 11/12/2008 Project:08/1035/OfficeV.aml
16. 1
population
City
Fontana
Statistics
Fastest Growing Cities, Inland Empire, 2000-2008
2008
188,498
2000
(128,928)
Change
59,570
% Change
32%
Ethnic Distribution
Corona & Riverside County, 2006
CORONA
Black
8,139
Asian & Pacific
13.326
2 Murrieta 100,173 (44,282) 55,891 56% 5.02%
8.2%
Native American &
3 Rancho Cucamonga 174,308 (127,743) 46,565 27% Alaska Native
899
4 Victorville 107,408 (64,029) 43,379 40%
0.55%
5 Temecula 101,057 (57,716) 43,341 43%
6 Riverside 296,842 (255,166) 41,676 14% Other
34,878
7 Moreno Valley 183,860 (142,379) 41,481 23%
21.53%
8 Corona 161,998 (124,966) 37,032 23%
9 Indio 81,512 (49,116) 32,396 40%
10 Hesperia 87,820 (62,590) 25,230 29%
11 Lake Elsinore 49,807 (28,930) 20,877 42%
12 San Bernardino 205,493 (185,382) 20,111 10%
13 Beaumont 31,477 (11,384) 20,093 64%
White
14 La Quinta 42,958 (23,694) 19,264 45% 104,756
64.66%
15 Coachella 40,517 (22,724) 17,793 44%
Black
Source: Census, American Community Survey
121,790
Asian & Pacific RIvERSIDE
110,043 COUNTy
Native American & 5.8%
5.2%
Alaska Native
16,606
0.7%
Other
income
599,205
28.5%
Household Income Distribution, 2006
CORONA Source: Census, American Community
White Survey
Less than 1,252,046
$10,000 $10,000 to 59.6%
3.1% $14,999
3.5% $15,000 to
$100,000 $24,999 Household Income Distribution, 2006
and up 7.0% Corona and Riverside County
32.8%
Total Corona Riverside County
$25,000 to
$34,999 Less than $10,000 1,515 3.1% 32,808 5.2%
5.4% $10,000 to $14,999 1,658 3.5% 31,519 4.9%
$15,000 to $24,999 3,315 7.0% 71,400 11.1%
$25,000 to $34,999 2,557 5.4% 68,183 10.6%
$35,000 to $35,000 to $49,999 7,151 15.1% 96,486 15.0%
$49,999
$50,000 to $74,999 7,909 16.7% 128,005 19.9%
15.1%
$75,000 to $99,999 7,767 16.4% 81,048 12.6%
$100,000 and up 15,534 32.8% 133,151 20.7%
Note: Estimates allow for changes in CPI and population.
Source: U. S. Census Bureau, Economics and Politics, Inc.
$75,000 to
$99,999 $50,000 to
16.6% $74,999
16.5%
Source: U.S. Census Bureau,
14 Economics & Politics, Inc.
17. Housing
“HOAP Now, offering working families the opportunity to buy a home in Corona.”
In order to help moderate-income families qualify for conditions: (Additional criteria apply.)
mortgage loans and become first-time homeowners, the City
■ Meet the minimum and maximum gross income
of Corona is offering regional residents and area employees
requirements
assistance with down payments for affordable homes within
the city limits. ■ Have not owned a residential property within the last three
years (first-time homebuyer),
The Board of the Redevelopment Agency of the City of
Corona approved and allocated $1.5 million for a new first- ■ Single family residences, town houses, condominiums,
time homebuyer’s assistance program designated the Home and manufactured homes on a permanent foundation are
Owner Assistance Program, or HOAP Now. eligible for purchase,
This program provides up to 20% of the purchase price, ■ Select a foreclosed home located within the City limits,
not to exceed $75,000, as down payment and closing cost priced between $220,000 and $350,000 (subject to
assistance to qualified moderate-income households and helps change based on income limits and interest rates),
them navigate through the home buying process by requiring
attendance at a First Time Home Buyer educational class.
■ Be credit worthy in order to qualify for a first mortgage
HOAP Now offers this assistance via a 30-year second trust loan from a participating lender,
deed loan with a zero percent interest rate and no monthly ■ Have a working history during the last 12 months, and
payments, commonly referred to as a “Silent Second.”
Through this program, qualified buyers will be able to ■ An equity share provision that expires after seven years.
increase their purchasing power to buy a home in Corona. HOAP Now will provide Corona home buying opportunities to
To qualify, a resident must contribute 3% of the purchase families desiring to move into the community.
price of a selected home and meet the following minimum
15