Infolady Business Model Canvas V.02_mtikhan@outlook.com _tariqul

Infolady
Business Model Canvas
Version : 0.2
prepared by Md Tariqul Islam Khan 1

Index
Chapter 01:
• About Infolady
• Infolady Vision, Mission, Principle
• Trajectory of Infolady
• Infolady Geographical and Social Footprints
• Impact in Society
• Global Supporters of Infolady
• National Supporters of Infolady
• Award & Recognitions of Infolady
• Infolady Theory of Change
Chapter 02:
• Infolady Business model canvas V 0.1
• Intro Infolady Business model canvas V 0.2
• Block 01: Infolady Customer Segments
• Identifying Infolady Customers
• Block 02: Value proposition for different customer segments
• Block 03 : Products or Services [Materializing the VPs]
• Block 04: Key Channels to reach Customer segments
• Block 05: Customer Relationship drives of Infolady…
• Block 06: Key Activities to live the Infolady
• Block 07: Key Resources : Fuels of activities
• Block 08: Key Partners: SOCIAL INVESTORS
• Block 09: Revenue Structure of Infolady Business Model
• Block-10: Cost Structure of Infolady Business Model
• Block-11 & 12: Social & Environmental benefit & cost
• Full Canvas of Infolady business Model V02

Four Principles
Entrepreneurship
Women’s agency
and wellbeing
A combination of
Rights and Service
based approach
Partnership

concept
Launched
Mobile Lady to
examine the
concept
Launched
Pallitathya Kendra
(Public Access
Venue), with
integration of
Mobile Lady
Mobile Lady was
renovated as
Infolady. Income
options for financial
sustainability was
tested.
Comprehensive
Infolady model was
launched to test
and shape the
entrepreneurship
model
Testing
Franchise
model for
scaling
‘Infolady’
model
Rebranded
Infolady and
developed the
business model
for scaling up
2004 2005 2008 2010 2013 2014
Trajectory of Infolady

Infolady
working areas
Family planning and awareness
on availability of multiple methods
Improving Farmers’ yield
Applying appropriate technology
Tracking Citizen
Right seeking
Behaviors through
ICT
Informed
decisions
practice on
livelihood
Creating self-employment
opportunity for educated women
in rural community
Creates an
alternative
supply chain for
rural producers and
enhanced income
opportunity
Materializing
Amartya Sen’s
theory of
‘Development
as Freedom’
Infolady Geographical and Social Footprints…

National Supporters for Infolady
Governor of the Central Bank of Bangladesh Media person in Agriculture fieldprepared by Md Tariqul Islam Khan 6

Global Gender
and ICT Award
7
Mobile
Lady 2005
National Digital
Innovation
Award
Infolady
2011
Manthan South
Asia Award
Infolady
2011 GDN Most
Innovative
Social Enterprise
Award
Infolady
2013
DW BOBS
Media Forum
Award
Infolady
2013
Awards & Recognitions…
prepared by Md Tariqul Islam Khan

Income generating for
economic freedom
Become a social
change agent of ecosystem
Improve
Basic Daily
Practice
Take
informed
choice
Overcome
structural constraints
❶ Women are taking
Uninformed Decision
❷ Women are receiving
Suboptimal Return from
economic activities
❸ Huge demand on
rural door step service
❹ Lack of employment options
for educated rural women
❺ Reaching BoP is costly for
private sector
❻ Social taboo limits women’s
mobility thus choice in a
conservative society
❼ Inadequate women agency
in families and society
Citizens
Quality of
Life
Improved
Marginalized
citizens
specifically
women
Challenging
sate quo
Seeking and
comparing options
Exercising knowledge
Creating a network
of change makers
Driving top down and
bottom up supply
chain network
Access to
information
at Door Step
combined
with
relevant
Services
and
Products
=Solution
Changes/
Output
Impact+ + Response byInput Beneficiary +
Infolady Theory of Change…

Chapter 02

Key Partners Key Activities Value Propositions Product / Service ; which is
delivered
Customer Relationships Customer Segments ;CS
Key Resources Channels
Cost Structure Revenue Streams
Social & Environmental Cost Social & Environmental Benefit
http://www.businessmodelgeneration.com
InfoladyModelCanvas Version :0.2
is comprises of 12 Blocks
Starting from Block 01 : Customer segment
Ended with Block 12: Social and Environmental Benefit

Customer
Segments:
CS _A
CS_B
CS_C
Block 01
Business Model Canvas starts with
Customers Segments Block 01

Block 01: Segmenting Infolady Customers
Infolady
InfoladyInfolady
Rural women
Cultural tradition
Livelihood
Business HUB
Environment
pollution
Technology
Power relationship
politics & Social
environmentl
it
t r
Infrastructure,
Electricity,
Connectivity & Road
Institutions:
Local Government office ,
Education institutions,
Local Service provider
Community
beneficiary
Community Ecosystem with Infolady
Customers Segments
1st block of the canvas
Customers are
the epicenter of Infolady Business Model
&
Customers also the components of

Adolescent GirlHousewife senior Citizen
Individual women
Elder citizen
<< Professionals
Infolady women Farmer
Children >>
Primary Customer :
Segment C
Ultimate customer :
Segment A
Intermediary customer :
Segment B
Government
Companies
Funding Inst.
Donor
Customers Segments
are derived from
the Infolady's Community Ecosystem
Block 01: Segmenting Infolady Customers

Sources:
* http://en.wikipedia.org/wiki/Demographics_of_Bangladesh
*http://www.bbs.gov.bd/WebTestApplication/userfiles/Image/Census2011/Bangladesh_glance.pdf
Total
population in
Bangladesh =
150 Mn.
Female TG=
34 Mn. 61.4%
of rural females are under
15 -54 years of age, who are
Customer Segment A & B
73%
of female
lives in rural
50%
of total population
are female
Block 01: Identify Customers Segment A & B [Female Part]

a) Earning income
through sales of
information driven
services and
products in own
community
b) Social recognition
and acceptance
C) Having Decent Job
The women
entrepreneur [Infolady]
Block 02: VP for Intermediary Customer Segment ‘B’
a) On time
Information to
prevent loss
b) Demonstration
on alternative
solutions
Farmer
a) Connecting with
Govt. guaranteed
Safety Net benefits
b) Sharing Good time
Elder Citizen
a. Connecting with
Contemporary issues
of livelihood
b. Business Match
Making /
Interchanging the
Business needs
Professionals
a. Learning with
entertainment
b. Prepare for
school
Children

Reliable model to
enhance the
outreach of
financial products,
and can
demonstrate social
commitment
An alternative
channel for
Sales and
Marketing
A door-step
distribution
channel
Reliable
platform/channel
to make their social
investment worthy
Good cause for
development
Institution:
Segment C
Donor (Institutions,
Individuals
Companies
Funding
Institutions
A doorstep
system to
promote rights
and entitlement
programs
Block 02: VP for Customer Segment ‘C’
Government
Value Proposition for Customer_ Type C

Packages through which VP are delivered to Customers
Block 03: Products or Services [Materializing the VPs]
UltimateCustomer IntermediaryCustomers All typesof Institutions

Customer
segments
Block 01
ValuePropositions
For
Customer segments
Block 02
Channel
Block 04
Product &
Services
This is the
packages of VPs
Block 03
Channel : Block 04 shows the ways of delivering
service and product to customers

Adolescent GirlHousewife
senior
Citizen
Individual
women
Elder citizen
<< Professionals
Infolady women Farmer
Children >>
Ultimate Customer
Segment - A
Intermediary
Customer Segment - B
Customer Segment - C
Customer
Segment -A
Customer
Segment -B
Customer
Segment -C
Deliver differentValues and Solutions
to the different segments of Customers
through different channels
Block 04: Key Channels to reach Customer segments

Degreeofloyalty
Time & Customer size
Personalized service : It gains Loyalty
of community through linking the
beneficiaries with Govt. safety net
programs
Promotion : Membership card will work as
a Discount card for women -priority -
service and increasing the aspiration of
belongings with Infolady activities
It’s ERP will bring real-
time the picture of fields
on the decision making
table
Customer
Care Center
mComplaint and
mService platform
Upward supply- Chain linkage
for beneficiaries / members
Relationship Matrix Customer A ;
Group / female
citizen
Customer B
Infolady
Customer C;
Corporate/
Importers
Personal assistance √
Customer care center √
Self-learning material √
mComplaint and mService
platform
√ √
Promotional offer √ √ √
Impact report √
On line reporting
system/ERP
√
Allocation of customer relationship
initiatives
Relationship between loyalty of
customers & initiatives
Degree of customer loyalty will be shaped
with the number and maturity
of Customers & Market.
Block 05: Customer Relationship drives…

Customer
Segments
Block 01
Channel
Block 04
Product &
Services
This is the
packages of VPs
Block 03
Next blocks
06 & 07 ,
represent the
activities and
resources are
involved to
make the
model live &
successful
Customer
Relation
Block 05
Key Resources
Block 07
Key Activities
Block 06
ValuePropositions
For
Customer segments
Block 02

Resource
Mobilizations
Building capacity
Designing
Guideline, Manuals
and Curriculums
Expanding Infolady
Network
Managing
Information
platform
Managing Customer
relationship platform
and Call Center
Providing technical
support to Infolady for
performance
enhancement
Building Partnership
with Institutions and
Corporations , MNC
Building Supply Chain
Mgt. [ Up ward &
down word]
Conducting Impact Study
&
Auditing
Building revenue generating
and growth focus activities
Continuous R&D to
fit with changing environment
Building supportive community
Ecosystem for Infolady
Infolady
InfoladyInfolady
Rural women
Cultural tradition
Livelihood
Business HUB
Environment
pollution
Technology
Power
relationship
politics & Social
environment
l
it
t r
Infrastructure,
Electricity,
Connectivity &
Road
Institutions:
Local Government
office ,
Education institutions,
Local Service provider
Community
beneficiary
$
Mentoring &
Managing reward
system
Block 06: Key Activities to functioning Infolady

Customer
segments
Block 01
Value Propositions
For
Customer segments
Block 02
Channel
Block 04
Product &
Services
This is the
packages of VPs
Block 03
Customer
relation
Block 05
Key Resources
Block 07
Key Activities
Block 06
Next block 8: Key Partners
are some time be the Customers, but
partners are indispensable
Key Partners
Block 08

Partnership
Partnership with Government Institution
Infolady
Partnership with Development Partners
Partnership with Institutions/ Corporate/
importers/MobileOperators
• To promote the
Government safety -net at
the hard to reach areas
• To get government
support at field level
program execution, and
• To enclose local
government institutions
for people confidence x
• To bring livelihood
lifting solutions and
technology at Hard
to reach areas
• To increase the
awareness among
the mess to take
informed decision
• To generate income
from service delivery
• To support at
mobilizing CSR fund
to women
empowerment
Block 08: Key Partners: SOCIAL INVESTORS

Infolady -women
Infolady HUB Network
Survey ,
IL Discount card,
Activation,
Top-down &
bottom up supply
chain,
e-Commerce,
Survey field
operation,
Activation,
Top-down &
bottom up
supply chain
e-Commerce,
Infolady membership,
Loyalty fees, Service
contract,
Demand Data service,
By-cycle venture,
Apps AD.-sent
Income from
information ,
Info+ service ,
Info+ product
Sales
Skill development
training,
Sales margin,
By-cycle venture
Income from
group session,
Registration ,
Survey , bottom
up supply chain,
e-Commerce,
Financing from External sources Financing from Internal Activities
GrantFinancial
institutions
Donation
from
individual
philanthr
opists
Donations
from
Corporate
philanthropi
sts
Social
Investors
Independent
income
Shared
income
Revenue
From Two Streams
Block 09: Revenue Sources

delivered
Customer Relationships Customer
Segments ;CS
Offer For
CS
Discount Card for women A , C
Personal assistance:
Networking govt. safety net
with beneficiaries
B
Customer Care Center A, B
Self learning Material A,B
mComplaint & mService
Platform
B,C
Impact report C
On line reporting system/ERP B,C
Revenue Flows

USD 100:
Support to
award best
performance of
Infoladies in
various
categories
Award an
Infolady
USD 150:
A specially
designed bi-
cycle to an
Infolady
USD 500:
Full support for
year 1 ( except her
own investment)
USD 1000:
Full support for an
Infolady for 3 years
(except her own
investment)
Adopt an
Infolady:
Support
Startup of
an Infolady
Gift a Bi-
cycle
Block 09: Donation Scopes for philanthropist │under External Sources
USD 50 orits
multiplication:
Any amount
donation with a
minimum
denomination
of USD 50 or its
multiplication.
Empower
an
Infoladyprepared by Md Tariqul Islam Khan 27

Customer
segments
Block 01
Value
Propositions
For
Customer segments
Block 02
Channel
Block 04
Product &
Services
This is the
packages of VPs
Block 03
Customer
relation
Block 05
Key Resources
Block 07
Key
Activities
Block 06
Key Partners
Block 08
Revenue streams
Block 09
Cost Structure
Block 10
Next block 10:
It guide us what
to do for being a
Social Business
Previous Block 09:
Revenue structure
gives confidence
on being a
successful Social
Business

Societal &
environmental cost
Social & Environmental Benefits
Infolady impacton
social & environmental issues …
①Social & environmental benefits, ② Social & environmental Cost
Block-11 & 12: Social & Environmental benefit & cost

delivered
Customer Relationships Customer
Segments ;CS
CHANNEL :
1. ICT tools
2. Health check up tools
3. Yard meeting / PRA
/Alternative Sales and MKT Channel
4. Web Portal
5. Infolady
6. HUB
7. Supply Chain
Offer For CS
Promotion offer Discount Card for
women
A , C
Personal assistance: Networking
govt. safety net with beneficiaries
B
Customer Care Center A, B
Self learning Material A,B
mComplaint & mService Platform B,C
Impact report C
On line reporting system/ERP B,C

Thank for the Time!

Infolady Business Model Canvas V.02_mtikhan@outlook.com _tariqul

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