Introduction to My Image Studios, a multimillion converged entertainment center in Harlem that will offer an integrated platform of culturally authentic food and entertainment focusing on the African and Latino Diaspora. The 20,000 square foot center will consist of a full-service restaurant; three theaters suitable for film exhibition, television production and live performances; a cafe/concessions area; and an outdoor terrace.

1. Marketing
OppOrtunities
12/8/11

2. intrOducing
My iMage studiOs
MIST is a $21 million converged entertainment
center on 116th Street in Harlem offering an
integrated platform of culturally authentic food
and entertainment focusing on the entire African
and Latino Diaspora.
MIST is 100% minority-owned and the first venue
of its kind in the United States.
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3. entertainMent
under One rOOf
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4. Multifaceted
prOgraMMing
We are not one thing, we are many.
• Our sit-down restaurant and terrace will offer quality casual dining
• Our theaters will have a variety of offerings from movies to live music to
spoken word, comedy and plays
• Our lobby café and bar provides an opportunity to just hang with
friends and enjoy the ambiance
And our youth training program offered in partnership with area nonprofits
will expose our next generation to digital media, hospitality, and entertainment
professionals. This is just one way we are giving back to our community.
Our head of programming Alexa Birdsong, is a respected industry vet. Best
known as the former Executive Producer of Central Park SummerStage and
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CityParks Concerts, her resume includes management positions with Jazz at
Lincoln Center and Essence Music Festival, and Alexa has produced two US
Presidential Inaugurations.
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5. target
Our audience
MIST is located within the Kalahari, a 248 unit mixed-income condominium with
residents earning from $50,000 to millions annually and who purchased condos
priced from $125,000 to $1,650,000.
MIST’s Target Audience consists of:
• Harlem Residents
• Metro New York Residents
• New York City Tourists
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6. reach
yOur deMOgraphic
We’re Part of the “New” Harlem:
• Harlem has a population of about 545,000
• Within the past five years, more than 3,000 new middle income units have
been created in the 116th Street area
• Black and Latino Professionals head a majority of these new households
• Harlem’s median household income is growing 5% faster than the rest of
Manhattan
• Upper Manhattan now has a household income per square mile of $677
million – 34% higher than Chicago, 44% higher than Philadelphia, and
85% higher than Atlanta.
Sources: Harlem Development Corp; Upper Manhattan Empowerment Zone; Massy Knakal Realty Northern
Manhattan Condominium Report; The Economic Redevelopment of Harlem; PhD Thesis of Eldad Gothelf,
Columbia University
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7. partner With us
What Can You Do At MIST? Oh, the possibilities:
• Sponsor a standing program offering, as in “[Your Brand] Presents…”
• Be an exclusive supplier in your product category
• Broadcast live from our theaters
• Host a private event of any kind. We can provide one space or the
run of the entire venue and help you with your guest list by culling
from our loyalty program members.
• Sponsor our youth training program
Of course partnerships can include on-site signage, logos/links on our web
site, social media mentions, and logos on our printed collateral and print ads.
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Get in on the ground floor and sponsor our grand opening event in Spring
2012 featuring celebrities and Harlem movers and shakers.
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8. let’s cOnnect
Our management team is ready to work with you. Give us a shout today.
Roland Laird Taneshia Nash Laird
Chief Executive Officer Chief Marketing Officer
rol@myimagestudios.com tnl@myimagestudios.com
Alexa Birdsong Keira Wesley-Busher
Director of Programming Coordinating Director
ab@myimagestudios.com kwb@myimagestudios.com
40 West 116th Street New York, NY 10026 646.688.5886
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