1. Sponsorship: the
most emotional and
personal of all
marketing media
2013 Sponsorship Partner Opportunity
October 18, 2012
2. What we are looking for….
We are looking for sponsors that believe...
“The more people we drive to this event, the more customers we can
engage in meaningful conversations.”
AND
“We know you love this event – we love it too! – and we’ve thought of a
few ways to make it even better for you.”
A sponsor’s job is now to add value to their relationship with their
target markets.
If you are this type of sponsor then read on to discover the profile of
THE BATTLEGROUNDS™ Mud Runner to see if it’s a fit for not
just your demographics but MORE IMPORTANTLY your
psychographics– motivations, self-definition, peer influences, and
opinions.
3.
4. Bringing the Best of Running, Mud, Wine, Food &
Obstacles Together for a day of Camaraderie
THE BATTLEGROUNDS™ Mud Run combines the fun of traveling mud runs with
permanence and stability, keeping the funds local and making the obstacles bigger! We
then combine the increasing popularity of MOB (mud, obstacle, beer events) with a
destination, Cedar Lake Cellars winery, to create a full day event experience for the avid
athlete to the supportive spectator.
Audience
Female: 58% • Male: 42% • Average Age: 34
83% from Missouri • 14% from Illinois
Remainder from the following states: AR, AZ, IA, IN, KS, KY, MN, OH, OK, TX, WA, WI
Interesting Statistics:
83% exercise at least 3 times or more a week
62% have completed a college degree or higher
91% will recommend THE BATTLEGROUNDS™ to a friend
75% consume at least one alcoholic beverage per week
70% likely to buy new athletic shoes in next 12 months
50% consume a sports or energy drink on a weekly basis
48% have at least 1 child under the age of 18 in their home
5. The Battlegrounds Mud Run Overview
THE BATTLEGROUNDS™ Mud Run facility is the Midwest’s only permanent mud run destination,
pulling participants from 15 states. The events will engage more than 8,000 participants in 2013. There are
six experiential touch points for all participants, supporters, volunteers, and spectators which provides your
company with the opportunity for direct interaction with your target audience.
CLICK HEADLINE FOR MORE DETAILS ON EACH EXPERIENTIAL TOUCH POINT
1. Pre-Race 4. Finish Line
Communications Celebration Station
2. Packet Pick 5. Post Race
Up Events Party
3. Race and On Course 6. Post Race
Experience Communications
6. Pre-Race Communications
Prior to the event THE
BATTLEGROUNDS™ encourages
participants to start a training routine.
THE BATTLEGROUNDS™ supports
participants training routines through
email communications and blog articles
on the event website. This initiates
partners’ relationships with the audience. As a sponsor you can
have an email or blog post written specifically about your
product or service including links back to your site, improving
your SEO ranking.
7. Packet Pick Up Events
All participants are offered 2
events prior to race day to pick up
their packets. Here you can engage
with participants to educate,
sample, interact, and sell.
8. Race and On Course Experience
The race consists of obstacles
throughout the course that participants
engage with and overcome, including a
100 foot water slide.
Utilize these motivational
points with unique partner
sponsored messaging, music or
sampling stations.
9. Finish Line Celebration Station
Runners and spectators experience
the finish line festivities including
recovery area, warm showers,
changing rooms, beer garden, and
post-race activities such as Jousting,
Tug of War and The Elite
Gauntlet Time Trial Challenge.
10. Post Race Party
Participants can continue to share their war
stories at the post-race concert at THE
BATTLEGROUNDS™ or join us at Cedar
Lake Cellars winery for a relaxing afternoon
of live music and great food. Here
they can enjoy the beautiful swans, beautiful large lakes, and
fresh air or come inside for an air conditioned
lunch or dinner.
11. Post Race Communications
The conversation continues with the
participants after the event as THE
BATTLEGROUNDS™ congratulates
participants, supplies race times and
photographs, gathers feedback on how
to improve future events. All which
provide partners the chance to follow
up.
12. Sponsorship Benefits COULD INCLUDE BUT
AREN’T LIMITED TO:
PRINT Radio/Television/Newspapers/PR’
•Inclusion in all event advertising •Partnership to attain any and all
•direct mailing pieces to participants Media coverage- your name will be used.
The Battlegrounds Website Signage
•Logo and Link on front page of website •Start and/or finish line
•Company bio blog •Obstacles
•Parking Lot/Directional Signage
E-Newsletter/Social Media Verbal ANNOUNCEMENTS
•100 words of copy, a link and logo/image in 2
•Throughout the day of the event
e-newsletters
•Logo and link to your site on all informational VIP & Hospitality
communications to runners and sponsors •Special invites to packet pick up party
•Facebook posts •VIP Parking Passes
•Access to upper VIP viewing tower
•Complimentary Race Entries
