While providing applications to their employees, DemandTec was able to meet new business needs with cloud solutions and migrate existing on-premises functionality to SaaS providers.

1. Building Confidence in the Cloud with
DemandTec
DemandTec helps retailers and consumer product companies
optimize merchandising and marketing decisions, individu-
ally or collaboratively, to achieve their sales volume, revenue,
shopper loyalty, and profitability objectives.
DemandTec’s vision is for retailers and consumer product manufacturers
to work together collaboratively and efficiently, blending art with science
to understand consumer behavior and ultimately executing win-win plans
that achieve their respective financial objectives and long-term loyalty to
the brand or retail banner.
CHALLENGES
SECURITY CONCERNS CAUSED BY MIGRA-
TION TO CLOUD-BASED APPLICATIONS
As DemandTec realized the benefits of SaaS applica-
tion use, they were also aware of the associated secu-
rity and identity concerns. They knew that disparate
applications running in datacenters that they had no
control over made them more susceptible to lost or
stolen passwords, unauthorized access, and an inef-
ficient end user experience.
ADMINISTRATIVE CONCERNS WITH
EXPANDING SAAS USE
Some applications supported the open standard SAML,
while most did not. DemandTec needed an identity
partner who could integrate with any application.
INEFFICIENT AND UNPREDICTABLE
END-USER EXPERIENCE WHEN USING MUL-
TIPLE APPLICATIONS
DemandTec’s end users had to manage multiple
usernames and passwords for their applications, mak-
ing them less productive and increasingly frustrated.
It also led to poor password choices and storage
practices.
case
study
continued
“Symplified’s technology
has not only provided log
in transparency to the nu-
merous SaaS applications
used by our company,
Symplified has increased
our confidence in using
applications in the cloud.”
— Darren Nguy
IT Manager
DemandTec

2. SOLUTION
SYMPLIFIED PROVIDED SINGLE SIGN-ON TO
MULTIPLE APPLICATIONS THROUGH SAML
AND HTTP-FEDERATION CONNECTORS
Darren Nguy, IT Manager at DemandTec selected
Symplified as the only solution in the market that
accomplished what he needed. “We have a lot of SaaS
applications in use, some that support the SAML SSO
protocol and a lot that do not,” said Nguy. “We needed
a solution that could provide authentication, access
control, audit functions, and single sign-on for all of
our applications.”
BENEFITS
DemandTec’s employees and customers have enthusiastically supported the changes Symplified has enabled.
Benefits include:
» Improved security for corporate employees by pro-
viding access to all SaaS applications
According to Gartner, less than 25% of SaaS applica-
tions support SAML for access control and SSO. Sym-
plified provided the only proprietary HTTP Federation
technology to provide the security needed for non-
SAML SaaS applications.
» Time saving by managing SaaS access within existing
Active Directory infrastructure
With Symplified, authentication and access control
were achieved from a single user store. In De-
mandTec’s case, this was to use their existing Active
Directory. When a user signed on, Symplified pulled
attribute and group membership information from
Active Directory. This information was used to run
access policies that were administered by the Access
Manager to determine to which applications the
user had access. The employee was only granted
access to those applications. “Controlling all access
from our existing user store in Active Directory has
enabled us to add the control we need over cloud
applications with very little additional IT administra-
tive tasks,” stated Nguy.
» Improved user security for corporate employees
experience through single sign-on
Through Symplified, employees gained the ad-
vantage of single sign-on to multiple applications,
reducing the chance of compromised or forgotten
passwords and frequent calls to the help desk for
password resets. For employees on the corporate
Windows domain, Symplified’s solution utilized IWA
to leverage the network login, via Kerberos, allowing
users to access the multiple protected applications
without any additional sign-on steps required.
1600 Pearl Street, Suite 200 » Boulder, CO, 80302 » www.symplified.com » @Symplified
THE SYMPLIFIED ADVANTAGE
Symplified enables IT organizations to simplify user access to applications, regain visibility and control over usage and meet security and
compliance requirements. Symplified provides single-sign-on, identity and access management, directory integration, centralized provisioning,
strong authentication, mobile device support and flexible deployment options. Symplified is headquartered in Boulder, Colorado.
Visit us at www.symplified.com.
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