About Sylvain Senecal is Professor and Holder of the RBC Financial Group E-commerce Chair at HEC Montreal. Prior to joining HEC Montreal in 2004, he was Assistant Professor of Marketing and Electronic Commerce at the University of Toledo (Ohio, USA.). He has taught several marketing and ecommerce courses in Austria, Canada, France, and the United States.
His research interests are related to consumer marketing on the Internet (decision-making, social influence, personalization, web site evaluation, clickstream analysis) and business marketing on the Internet (sales force and technology, marketplaces). His work has been presented at several international conferences (e.g., Australia,..