Personal Information
Organization / Workplace
Montreal, Canada Area Canada
Occupation
RBC Financial Group Chair of E-Commerce
Industry
Education
About
Sylvain Senecal is Professor of Marketing, RBC Financial Group E-commerce Chair, and Tech3Lab Co-director at HEC Montreal. Prior to joining HEC Montreal in 2004, he was Assistant Professor of Marketing and Electronic Commerce at the University of Toledo (Ohio, USA.). He has taught several marketing and ecommerce courses in Austria, Canada, France, South Korea, and the United States.
His research interests are related to consumer marketing on the Internet and consumer neuroscience. His work has been published in leading marketing and e-commerce scientific journals.
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hec montreal
tech3lab
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neuroscience
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chaire de commerce électronique rbc
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montpellier business school
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Presentations
(32)Likes
(2)The State and Future of Social Business
Jeremiah Owyang
•
11 years ago
Mobile PPC Strategy Lisa Raehsler 2012
Lisa Raehsler
•
12 years ago
Personal Information
Organization / Workplace
Montreal, Canada Area Canada
Occupation
RBC Financial Group Chair of E-Commerce
Industry
Education
About
Sylvain Senecal is Professor of Marketing, RBC Financial Group E-commerce Chair, and Tech3Lab Co-director at HEC Montreal. Prior to joining HEC Montreal in 2004, he was Assistant Professor of Marketing and Electronic Commerce at the University of Toledo (Ohio, USA.). He has taught several marketing and ecommerce courses in Austria, Canada, France, South Korea, and the United States.
His research interests are related to consumer marketing on the Internet and consumer neuroscience. His work has been published in leading marketing and e-commerce scientific journals.
Tags
sylvain senecal
hec montreal
tech3lab
ux
neuroscience
neuromarketing
pierre-majorique léger
expérience utilisateur
mobile
chaire de commerce électronique rbc
canada
quebec
experience client
consumers
experience utilisateur
attention
consumer neuroscience
cross-border shopping
neurois
internet
consumer
rbc chair
avatar
cx
chaireux
cuberhx
rbc financial group chair
synshronisation
triangulation
omnicanal
commerce electronique
postes canada
omnichannel
rbc financial group e-commerce chair
canada post
e-commerce
search engine optimization
google shopping ads
sem
marc fredette
david brieugne
muhammad aljukhadar
benjamin boeuf
montpellier business school
king abdulaziz university
retailers
information technology
omni-channel
user experience
ypo
customer experience
marketing
interfaces
pole medias
auf
sandrine prom tep
valerie gohier
francois courtemanche
equity
crowdfunding
web design
co-creation
uqam
design
information system
multiplayer
flow
gaming
oculométrie
client
émotions
neuroscience.
utilisateur
eeg
retail
shopping center
showrooming
imarklab
leger
webrooming
mba
consommateurs
script
chaire rbc
imarkscore
cercle des preseidents
age
website
virtual try-on
self-congruity
emac
body-esteem
mannequin
virtual
congruence
model
See more