After working the first week on the first version of Survmetrics, we realized that there is a huge opportunity to change the face of this industry from different perspectives. Now, we want to share with you the seven main reasons why we decided to found Survmetrics. We take very seriously each of them, but number six is what we think is going to be the future of surveys.

1. The 7 reasons why we
decided to build an
online survey platform
We take number 6 very seriously,
because we believe that everything
should be developed with that
mission.
@Survmetrics

2. After working the first week on the first version of
Survmetrics, we realized that there is a huge opportunity
to change the face of this industry from different
perspectives.
Now, we want to share with you the seven main reasons
why we decided to found Survmetrics. We take very
seriously each of them, but number six is what we think
is going to be the future of surveys.

3. Today’s environment is electronic, and how that
looks and feels on an electronic device can either
make or break your end results.
People have short attention spans, so if your survey
doesn’t catch their attention and engage them,
they’ll click away and you’ve lost their input.
Design really matters to catch their users attention,
and to show the brand's personality in a better way.
1. DESIGN MATTERS

4. The surveys market has been monotonous for
many years. For more than 10 years, all the
competitors have been using outdated design
and ugly UX, and people hate surveys for those
reasons.
2. TECHNOLOGY DISRUPTION

5. However, companies still needed information, but
in the past, they didn't care about using
complicated and outdated technologies to get it.
Even when the user experience was awful for the
end user and impacted the survey response rate
for years.

6. As a result, companies got incomplete and
unreliable information that worked fine at
the beginning but…
in today’s marketplace, is simply not
enough to make better decisions.

7. Nowadays, it’s not a mystery that all people have, at
one time or another, answered a survey. According to
recent studies, they think that surveys are boring,
annoying and complicated.
The main reason why people don’t like surveys is
because the design is really bad.

8. We decided to radically change the way
organizations make surveys by focusing on one
single element: users.
We reinvented the survey technologies to make
surveys easier and more attractive, so now you can
create surveys not just to collect feedback, but to
also connect with customers.

9. 3. USER ENGAGEMENT
Nowadays, customer loyalty is an important
factor to understand your customers. That’s
why our mission is help you to engage and
understand your customers.

10. When you engage your customers, you are creating
a long-term relationship with them. Engagement
means connections, trust, loyalty, and when a
customer is loyal to your brand, they care about you
and your product, and they will buy your product
over others.
Why engage ?

11. The best way to accomplish this is by understanding
their needs, tastes and expectations, and to do that,
you need information. If you have the right information
about your customer, you will understand them and will
create a close link.
The easiest way to do this is with a survey. Surveys
help you to communicate with your customers fast and
effectively to strengthen the identity of your brand with
consumers.

12. Tell a story to improve engagement with your
clients. Everyone loves a good story, and it’s
the best way to connect with them.
Each question can be a chapter. People like to
imagine different options and different ways,
which is why you should design your survey
based on your company’s “story.”.
4. VISUAL STORYTELLING ELEMENTS

13. That's why we decide to include all the functionalities to
customize your survey, because that we want is that you can
include all your images, videos, colors, audio or any other
marketing materials to tell your customers a story within your
survey.
Well, in our first test, we discover that including visual
elements to your survey, you can add a context to your
survey and increase the engagement between your
brand and your customer.
What we do this ?

14. Feedback is all that matters from your
customers. You need feedback to validate
your product, your ideas, your strategies,
and to make better decisions for your
future.
5. FEEDBACK

15. Through feedback, big companies can improve their
products and services. Often end usersr' views will help
you to see areas of opportunity or identify problems that
could become an important factor in purchase
decisions.
Ultimately, it’s the customer who will validate whether
your product satisfies their needs, and perception will
have a big weight on acceptance and recommendation.

16. On the other hand, not all feedback is bad. Feedback
helps us to find our strengths too. When you know what
customers want and like, you can enhance or expand
on those strengths to continually give your customers
fresh products, services, or ideas.
As my partner Bernardo say, feedback in its minimal
expression is surveys, or in other words, feedback is the
art of asking and getting opinions that helps.

17. The future of the surveys is the connectivity
between systems. We named this concept
“transactional” surveys, which means surveys
as the way to get data from your audiences
quickly and simply.
6. CONNECTIVITY

18. Previously, companies created and distributed surveys
to get information, but didn’t use it as a constant and
related activity.
Nowadays, to collect information through surveys has
become an important activity that should be linked to
other marketing and data collection activities in the
organization and their systems.

19. We see surveys connected everywhere, with
applications for sales, customer engagement, social
media, marketing automation systems, ecommerce,
and point of sales systems. We think that surveys can
be used in multiple ways, but there is only one that
matters, an extraordinary UX design to boost the
engagement and get better results.
Please, don't be scared if you find our surveys
everywhere, because that's our mission.

20. If the future of surveys is the
interconnectivity, the reason why this is
important is the information. We’re in the
information age, and every system, each
strategy, and all decision making in the
coming years are going to be based on
information.
7. INFORMATION CULTURE

21. Information is the most important asset in all
organizations because it gives you the ability to
make decisions supported by real data.
Data-driven decisions are the future for
marketing, and that’s why we think surveys are
the most reliable way to get information directly
from customers.

22. If the information matters, we want to be
involved in. To do it, we offer a system that
can help you with that, our main focus is to
help you build useful, flexible and very
effective surveys that helps you make better
decisions.

23. Survmetrics is more than just an online survey
platform, beyond helping our users to create
mobile-friendly and branded surveys, we want to
be with them in the whole process.
Helping them to simplify their work, to understand
their audiences, to engage with their users, and
the most important part, to improve their business
by making better decisions.

24. What's next? Well, thousand of marketers are using
Survmetrics all around the globe and hundred of
thousands of surveys have been answered with
Survmetircs, and this is just the beginning.
Are you ready to get started?
Sign up

25. www.survmetrics.com