0
Highly Marketed but Undervalued:   An economic profile of US surfers                Chad Nelsen         Surfrider Foundati...
California Beaches: 17.8 million visits $15 billion/year               (Source: Pendleton et al. 2011, King, 1999)
Solana Beach, CA Beach Use                (Source: CIC Research, July 2009)
Surfrider / Surf-First StudyWho:                  5,360 surfersWhat:                 Surf behavior / demographicsWhere:   ...
Surf BehaviorParameter             MedianExperience            16 yearsNumber of boards      4Arrival time          8:15 A...
Surfer DemographicsParameter          MedianAge                34 yearEducation          62% ≥ collegeHousehold income   $...
US Surfer EconomicsSurfers           3.1 millionVisits / year     76 millionExpenditures      $25-66 / visitEconomic Impac...
More..US Surf econ study: http://bit.ly/us_surfeconCoastal Blog:surfrider.org/coastal-blog/c/surf-protectionChad Nelsen  c...
Questions
13 Chad Nelsen- US Surf Economics Report
13 Chad Nelsen- US Surf Economics Report
13 Chad Nelsen- US Surf Economics Report
13 Chad Nelsen- US Surf Economics Report
13 Chad Nelsen- US Surf Economics Report
13 Chad Nelsen- US Surf Economics Report
13 Chad Nelsen- US Surf Economics Report
Upcoming SlideShare
Loading in...5
×

13 Chad Nelsen- US Surf Economics Report

392

Published on

A summary of the US Surf Economics report published by the Surfrider Foundation and Surf-First

Published in: Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
392
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Hidden in plain sight…the lost 10-15%?
  • Transcript of "13 Chad Nelsen- US Surf Economics Report"

    1. 1. Highly Marketed but Undervalued: An economic profile of US surfers Chad Nelsen Surfrider Foundation USA
    2. 2. California Beaches: 17.8 million visits $15 billion/year (Source: Pendleton et al. 2011, King, 1999)
    3. 3. Solana Beach, CA Beach Use (Source: CIC Research, July 2009)
    4. 4. Surfrider / Surf-First StudyWho: 5,360 surfersWhat: Surf behavior / demographicsWhere: Internet-based opt in surveyWhen: November 2008 -September 2009Why: 1st US characterization of surfersLimitation: This is a non-probabilistic method of data collection and is not random so the resultscannot be extrapolated to the larger surfing population
    5. 5. Surf BehaviorParameter MedianExperience 16 yearsNumber of boards 4Arrival time 8:15 AMDuration 2.5 hoursDistance Travelled 10 milesAnnual visits 108
    6. 6. Surfer DemographicsParameter MedianAge 34 yearEducation 62% ≥ collegeHousehold income $75,000 annualEmployment 67% fully employedExpenditure $66/visit* *Average
    7. 7. US Surfer EconomicsSurfers 3.1 millionVisits / year 76 millionExpenditures $25-66 / visitEconomic Impact $2-5 billion / year Sources: NSRE 2001, Hanneman 2004
    8. 8. More..US Surf econ study: http://bit.ly/us_surfeconCoastal Blog:surfrider.org/coastal-blog/c/surf-protectionChad Nelsen cnelsen@surfrider.org twitter: chadenelsen
    9. 9. Questions
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×