Transcript of "13 Chad Nelsen- US Surf Economics Report"
Highly Marketed but Undervalued: An economic profile of US surfers Chad Nelsen Surfrider Foundation USA
California Beaches: 17.8 million visits $15 billion/year (Source: Pendleton et al. 2011, King, 1999)
Solana Beach, CA Beach Use (Source: CIC Research, July 2009)
Surfrider / Surf-First StudyWho: 5,360 surfersWhat: Surf behavior / demographicsWhere: Internet-based opt in surveyWhen: November 2008 -September 2009Why: 1st US characterization of surfersLimitation: This is a non-probabilistic method of data collection and is not random so the resultscannot be extrapolated to the larger surfing population
Surf BehaviorParameter MedianExperience 16 yearsNumber of boards 4Arrival time 8:15 AMDuration 2.5 hoursDistance Travelled 10 milesAnnual visits 108