12 carlo- economic value of waves

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  • In DGCOSTERA we work for Sustainable Development: meet Economic development and preservation of environment,Talk about: Peru’s surfing context and then about the Huanchaco Wave Valuation as part of the WSR
  • Local Identity: Mochicas, even more interested than the INCAS old (5000years) rootsEconomic developmentPeru’s pride: be a surfer is something that people appreciate - it changed in 2004SocialINCLUSIÓN: DENTRO DEL AGUA, MEDIO DE REDUCIR CONFLICTOS y diferencias SOCIALES A TRAVÉS DEL DESARROLLO (debido a quelascomunidadestendríanoportunidades)
  • Sea un diccionarioqueponga en un lenguajecomúnparatodos el valor de unaolaGANAMOS O PERDEMOS, ¿QUÉ GANAMOS Y/O QUE PERDEMOS COMO SOCIEDAD ANTE UN PROYECTO QUE AFECTE LA OLA?FRENTE A UN PROYECTO QUE ESTE AFECTANDO A LA OLA Y SU ECOSISTEMAICZM we are just starting as a developing country, we have the opportunity to do the things rightLAW: In Peru surfers have opinion they are listened
  • 12 carlo- economic value of waves

    1. 1. Economic Value of Waves: THE HUANCHACO & PERUVIAN CASE Global Wave Conference III May 2013
    2. 2. SURFING in PERU Brands, Factories and Exporters for ALL SURFING EQUIPMENT MAIN Surfing Brands DISTRIBUTION FOR THE REGION FIRST WORLD CHAMPIONSHIP ON 1965 OLDEST SURF SCHOOL and SURF MAGAZINE IN Latin-America The HIGHEST SURF POPULATION IN THE REGION (excluding Brazil) World and Regional Champions peruana
    3. 3. ¿What does a WAVE bring to PERU on 2013? WAVE/OLA Social Inclusion PERU’s pride Economic Development Local Identity peruana
    4. 4. QUALITY . CABO BLANCO. PIURA peruana
    5. 5. From the North: December-March From the South: All year around FREQUENCY peruana
    6. 6. SOCIO CULTURAL VALUE LA COSTA VERDE, LIMA Waves for Learning BE SAFE, EDUCATION, SPORT peruana
    7. 7. ENVIRONMENTAL FACTORS WATER QUALITY HEALTHY BEACHES CLIMATE CHANGE SUSCEPTIBILITY INFRASTRUCTURE SECURITY peruana
    8. 8. ¿WHY SURFECONOMICS in PERU? Be a COMMON LENGUAGE TAKE IN COUNT AS A RESOURCE FOR THE INTEGRATED COASTAL ZONE MANAGEMENT (ICZM) PRESERVE ECOSYSTEM AND WAVE DYNAMICS FOSTER THE LAW (LEY DE ROMPIENTES 27280) peruana
    9. 9. STUDY AREAS NORTH: MÁNCORA a TALARA CENTER NORTH: TRUJILLO CENTER: LIMA SOUTH: ILO peruana HUANCHACO
    10. 10. DESARROLLO Y GESTIÓN COSTERA Manejo sostenible de la costa peruana The Ancient Peruvians WAVE relationship World Surfing Reserve: HUANCHACO
    11. 11. The HUANCHACO case: WHAT THIS MEAN FOR THE WORLD? HUANCHACO has been APPROVED as a World Surfing Reserve It represent the Latin-American Surfing Heritage “Huanchaco is known as a destination in Peru for its consistent, clean surf and ancient pre- Colombian history as a seafaring town” Implementation of a Huanchaco World Surfing Reserve peruana
    12. 12. But…What This Mean for PERUVIANS?
    13. 13. DESARROLLO Y GESTIÓN COSTERA Manejo sostenible de la costa peruana GRACIAS! Questions and Comments
    14. 14. 70’s 50’s 80’s Antes/ Before/ Avant/ Prima 70’s peruana
    15. 15. ¿Qué pasó? / What Happened? ¿Fue la naturaleza? It was nature? était la nature? ¿Fue el hombre? Were humans? était l'homme? ¿Fueron los dos juntos? Were both? étaient tous les deux? peruana
    16. 16. Después/After/ Après/Dopo hoy oggi aujourd'hui today peruana

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