This PPT helps you to get the idea on digital marketing services & it's cover SEO, SEM, Content Marketing & Email Marketing.

1. 360° DIGITAL MARKETING SERVICES
HiddenTrix Web Solutions (http://www.hiddentrix.com/)
Skype: hiddentrix8 Mobile: 09331258633

2. Overview: Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and quality
of traffic to a website from search engines via "natural" ("organic" or "algorithmic")
search results.
 SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.
 It is the process of choosing targeted keyword phrases related to a site, and ensuring
that the site places well when those keyword phrases are part of a Web search.
 The practice of designing web pages so that they rank as high as possible in search
results from search engines.
 SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.

3. Goals: Search Engine Optimization
Achieving a high ranking on the search engines
 Boost sales / Increase your return on investment
 Improve your competitive edge
 Expand customer base and target audience
 Growth in site traffic

4. Tools: Search Engine Optimization

5. PROCESS: Search Engine Optimization

6. On-Page SEO Process
 Keyword Analysis & Finalization
 Title Tag Optimization
 Meta Tag Optimization (Description & Keywords)
 Image Alt Tag Optimization
 URL Optimization
 Heading Tag Optimization
 Strong/Bold Tag Optimization
 Web Page Content Optimization
 Canonical Issue resolved
 XML Sitemap Generation
 Implement Google Authorship

7. Off-Page SEO Process
Directory Submission
Classified Ad Submission
Social Bookmarking
Blog Commenting
Forum Commenting
Business Listing
 Google Local Listing / Google Map
 Product Listing (if resource available)

8. Off-Page SEO Services
Social Bookmarking
Social bookmarking is a way of sharing sites or pages of a website that we come across
with the online community. The ability to save and categorize a personal collection of
bookmarks and share them with others, Users may also take bookmarks saved by others
and add them to their own collection, as well as to subscribe to the lists of others.
Benefits of Social Bookmarking:
 As many times Bookmark saved is better, as this add value to the website’s products
because people like it and saved it to use in future.
 Social Bookmarking sites help to flow visitors from all over the web.
 This system offers the facility to rank a particular resource on the basis of number of
times it has been bookmarked by the users

9. Off-Page SEO Services
Directory Submissions
Directory submission is the process of submitting site URL on proper category of high
quality web site directory which enhances your site’s visibility and creates relevant
inbound links to your website.
Benefits of Directory Submission:
Higher Position In The Search Engine Results
Increased Click Through Traffic
Directory submissions provide increased link popularity.
Getting listed in major search engines.
Increased visits from search engine robots.
Increased visibility in search engines.

10. Content Marketing Services
 Web2.0 Content Creation (Minimum of 350 words)
 Submit Content in High PR Web 2.0 Site
 SEO-friendly Content Creation (Minimum of 400 words)
 Submit Content in High PR Guest Blogging & Article Directory Site
 Press Release
 Scoop.it Page Creation
 Reusing Existing Content in form of:
 PPT
 PDF / eBook
 Video

11. Content Marketing Services
Blog Submission
Blogs are a way to share facts, ideas and opinions directly between people. A blog is an
online journal where users post thoughts, comments or news in a chronological format.
Updates are often frequent and done on a regular basis.
Blog Submission benefits :
 Relevant and meaningful content plays a vital role in increasing website traffic.
 Submitting your blog to selected reputable blog directories will increase its visibility
significantly, and will improve its ranking in search engines.
 Through blogs you can highlight the services and products offered by your business in
the most effective way to your potential customers.
 Get quality one way links easily. Blog posting helps to generate one way links of high
quality for your website.

12. Content Marketing Services
Article Submissions
Articles are the better way to promote the products and services. In the articles we can
provide information to users about specific products. Articles can be used as a
promotional tool for marketing the web site. With the help of articles the general or
specific details related to the site or product or any services that you are providing
through your website can be promoted directly.
Benefits of Article Submission:
 Article submissions are a powerful technique for adding additional readers to your
blog.
 Articles provide powerful inbound links to your blog or website, adding strength in
the search engines.
 Articles have good source of free advertising to gain more exposure to the products
& services.

13. Content Marketing Services
Press Release
A public relations announcement issued to the news media and other targeted
publications for the purpose of letting the public know of company developments.
Benefits of Press Release:
 It increases online publicity of goods & services.
 It increases your downloads and sales.
 Having press releases in the search engines will generate more traffic to the website.
 It gives value to the website by getting links in the press releases.

14. Socialization (SMO & SMM)
Use the Face of Top Social Networking Site:
Facebook
Using a Facebook Fan Page
Using a Facebook Comments
Using Facebook 'Like' Button
Joining, Using related Group
Twitter
Interesting Tweeting Regular Basis
Google+
Using by Google+ Company Page Creation

15. Email Marketing Services
Email Marketing
Email marketing is effective process to increase your sale through which you can send
your customized email to targeted people.
Benefits of Email Marketing:
Email marketing reduces time, effort, and cost to reach the consumers
Email marketing has ability to send real time messages.
Increase the top of mind recall and pushes the customer to buy the product.
Benefits of Email Marketing the impact on sales.
Email marketing can be done at a very low overhead cost.

16. Thank You
HiddenTrix Web Solutions
http://www.hiddentrix.com/
Skype: hiddentrix8
Mobile: 09331258633