Thanks to changes in Google algorithms in recent years, the approach that many entrepreneurs and small online business owners have taken in terms of reaching new customers has altered towards building an effective content marketing framework. Gone are the days when simple keyword stuffing into otherwise boring articles meant getting high rankings on search engines. Today, SEO relies on working within a proper framework of effective, high quality content in order to be successful.

1. stuartjdavidson.com http://stuartjdavidson.com/seo-content-marketing-framework/
How SEO Works in a Content Marketing Framework
Thanks to changes in Google algorithms in recent years, the approach that many entrepreneurs and small online
business owners have taken in terms of reaching new customers has altered towards building an effective content
marketing framework.
Gone are the days when simple keyword stuffing into otherwise boring articles meant getting high rankings on
search engines. Today, SEO relies on working within a proper framework of effective, high quality content in order
to be successful.
Search engine optimisation (SEO) has been the foundation of effective online marketing for many years. But today
it works differently than it did before.
While SEO can indeed be a vital part of your online marketing efforts, it is building a proper content marketing
framework that will decide whether your efforts remain over the long term by attempting to create sustainable
assets to leverage for years to come.
What is an Effective Content Marketing Framework?
The efforts to emphasise high quality content have been around for years, but thanks to recent changes it has
made this particular approach more valuable than ever.
This is because there is a systematic effort to root out bad, “spammy” content on the internet which exists only to
fool search engine users and direct them to websites that offer little to nothing of value in terms of information.
Establishing a content marketing framework means building upon the idea that the articles, information and overall
general content of your website is of good quality, attractive and useful to the visitor. In essence, the better you
make your content, the more likely it is that people who visit your site will stay and purchase from you.

2. Image Source: TopRankBlog
However, even the best content will not necessarily attract enough visitors on its own, for that you’ll need to
optimise your content with keywords and using effective SEO techniques. The debate between which method is
better, SEO or content marketing is essentially over with since they need each other in order to be successful.
How SEO Improves Your Content Marketing Efforts
Essentially, SEO brings people to your website while good content keeps them there. However, having good
content is even more important because search engines like Google are rewarding websites for having good,
informative, high quality content.
This means that content marketing efforts are now more important than ever at attracting and converting
customers.
Effective SEO helps build up the right type of traffic that will view your website through the effective use of
keywords. Naturally, you should diversify your efforts by encompassing social media marketing, email campaigns
and other disciplines of marketing, too.
But SEO will still play a vital role in finding the audience you need to take your business through the roof.
By optimising your content with keywords, particularly your articles blog posts, and the like, you can greatly
expand your search visibility and attract new customers who are looking for the products or services that you offer.
The Effect of Social Media
One of the most important marketing efforts that you will need to make to ensure maximum success for your online
business is reaching out on social media platforms. Today, social media networks like Facebook, Twitter and
Google Plus reach hundreds of millions of people on a daily basis around the world.
Unlike traditional SEO methods where most people find your business through search engines, social media has
enabled businesses to reach a huge base of customers who are already actively participating and engaging with
brands.
The ultimate goal is to achieve a breakthrough by going “viral” and reaching potentially millions of people on the
social network scene. However, while such goals may seem fanciful, they are based in the reality of a content
marketing framework which emphasises high quality content in order to attract and retain attention.
Social media is an interactive realm where you must listen and respond to customers more than reaching out with
business messaging. SEO also plays an important with social.

3. Social signals help determine the strength of online content, while social profiles show up high in search engines.
How a Content Marketing Framework Pulls All of Your Advertising Efforts Together
What used to be centered on SEO, now focuses on content as the framework for success. In order to succeed you
will need to create a robust marketing strategy that uses SEO and other marketing approaches, wrapped around a
focus on high quality content.
Image Source: Business2Community
You should start with formulating your content marketing strategy by maximising the permanent content on your
website and blog to its best effect.
Then, planning out a series of articles or posts on your blog site so that you can regularly publish good, informative
material that delivers value to your audiences.
You can also reach out to article directories, places that publish press releases and other such outside centers in
order to broaden your approach, but the main focus should be on your website first and foremost.
Once you know the direction of your content, use effective keyword research to make sure that your SEO efforts
are properly realised needs to be accomplished as well.
At this point, you should set a regular schedule for your content via a SMART marketing calender.

4. While you can set the timeline of your new content, remember that it needs to be consistent otherwise you will
start to lose your audience. People are creatures of habit and if you haphazardly post new content here and there,
your audience will quickly lose interest. As part of your content marketing framework, also choose the optimal time
for new content to be published.
Before you know it, most of your SEO efforts will blend with your content marketing framework to the point where
they will seem one and the same. As long as you are persistent and publish valuable, SEO-infused content on a
regular basis, you will maximise your chances of winning in online marketing.
Feature image source: copyspice
Website by TheSocialShark © 2014. All rights reserved.
Privacy Policy Cookie Policy Terms & Conditions Sitemap
↑ Back to top