3 tips to increase the number of people who register to attend your organization's event.

1. 3 Reasons
People Aren’t RSVPing
to Your Events

2. Planning Your Association Events
Planning and organizing events takes lots of effort
The job doesn’t stop there – need to effectively
promote association events
Get more RSVPs to events by avoiding these pitfalls

3. Reason #1 - People Don’t Understand the Value or
Benefit of Attending
• Invitation needs more than just a list of speakers
• Tell them what they will receive
• Learn a new skill
• Meet an industry expert
• Any informational products, such as ebooks or slides
• What they receive vs. what you are providing
• Simple shift in tone on invitation has big impact

4. Reason #2 - Not Making it Easy to RSVP
• Attendees want to register online
• Keep registration form simple
• Only ask for information you need
• Long forms can hinder

5. Bonus Tip
Collect payment at time of registration to prevent
no-shows.
Use your membership management software tools.

6. Reason #3 – Sending Invitation Only One Time
• Attendees think “I have plenty of time to sign up”
• Original email invitation gets deleted or buried in inbox
• Send multiple, well spaced invitations
• Increase frequency as registration deadline approaches
• If you can, remove those who have already registered
from subsequent invitations

7. Summary – 3 Tips for Increasing Attendance
to Association Events
Make clear the benefit or value to attending
Make it easy to RSVP
Send invitation multiple times

8. Inspiration for Making
Things Easy
“Anticipate the difficult by
managing the easy.”
-Lao Tzu

9. Presented by
StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: info@starchapter.com