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2012	
  


People, Brands &
   Social Media


 #SMDay, Squad Digital, 24th Aug 2012
1997-99!   2002-05!   2006-08!   2009-12!
Context!!
Social	
  Media	
  Eco-­‐System	
  



       Community	
             Enterprise	
  




                   Tools	
  &	
  
                  Pla<orms	
  
#TeamKENYA!




Photo Credits: M. Hewitt/Getty Images
“The	
  government	
  doesn't	
  take	
  sports	
  seriously,	
  and	
  there	
  is	
  no	
  
comprehensive	
  policy	
  on	
  sports”	
  –	
  Jameni	
  Cynic	
  
	
  
	
  “In	
  my	
  view	
  London	
  2012	
  was	
  a	
  huge	
  "party"	
  for	
  kenyan	
  
     officialdom...from	
  kibaki	
  to	
  the	
  team	
  kitman!”	
  -­‐	
  chemical	
  

“I	
  said	
  it	
  before	
  ...	
  Africa	
  needs	
  to	
  form	
  a	
  special	
  Olympic	
  Training	
  
Site	
  -­‐	
  funded	
  by	
  joint	
  money	
  from	
  many	
  different	
  African	
  countries.	
  
Kenya	
  should	
  take	
  a	
  strong	
  lead	
  in	
  doing	
  this.	
  It	
  is	
  the	
  only	
  pracScal	
  
way	
  forward.”	
  -­‐	
  reggaeBob	
  
Twitter is the new wire,
Facebook is the new
tabloid but does that
make everyone a
journalist?

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People, Brands and Social Media - presented by Soud Hyder from Al Jazeera

  • 1. 2012   People, Brands & Social Media #SMDay, Squad Digital, 24th Aug 2012
  • 2. 1997-99! 2002-05! 2006-08! 2009-12!
  • 3.
  • 4.
  • 5.
  • 7.
  • 8. Social  Media  Eco-­‐System   Community   Enterprise   Tools  &   Pla<orms  
  • 9.
  • 10.
  • 11. #TeamKENYA! Photo Credits: M. Hewitt/Getty Images
  • 12. “The  government  doesn't  take  sports  seriously,  and  there  is  no   comprehensive  policy  on  sports”  –  Jameni  Cynic      “In  my  view  London  2012  was  a  huge  "party"  for  kenyan   officialdom...from  kibaki  to  the  team  kitman!”  -­‐  chemical   “I  said  it  before  ...  Africa  needs  to  form  a  special  Olympic  Training   Site  -­‐  funded  by  joint  money  from  many  different  African  countries.   Kenya  should  take  a  strong  lead  in  doing  this.  It  is  the  only  pracScal   way  forward.”  -­‐  reggaeBob  
  • 13. Twitter is the new wire, Facebook is the new tabloid but does that make everyone a journalist?