#SportsGeekTrip 2013 Recap

#SportsGeekTrip
April 2013
@SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com

#SportsGeekTrip
• #SportsGeekTripV4
• San Francisco - 3 days
• Portland - 2 days
• San Diego - 4 days
• Los Angeles - 1 day

Twitter
• Developing relationship with Australian TV market
• New Twitter cards integration announced
• App installs advertising in-stream
• Promoted tweets used by sports teams for tickets & promotions
• Twitter #music app released
• @JonnoSimpson now working with @TwitterAU
Michael Brown
@mikeisbrown
Director, International Market Development

Tint
• Developing product all the time
• Pre-publish moderation queue
• Live social media boards
• Scoreboard integration on the way
Tim Sae
Koo
Co-Founder, Tint

Pinterest
• Small team focussed on fashion & TV
• Still unsure on where sports fits
• Keen to dispel the notion of “female social network”
• Analytics platform developing
• Verified accounts for brands - business.pinterest.com

• Digital team of 5 - multi-skilled
• Planning for playoffs & sponsorship
• Strong ticketing focus dropped in
favor of engagement
• Wi-fi allows in stadium promotions
• Encourage Facebook check-ins
Kevin Cote
Director, Digital Marketing
Kevan Akers
Director, Information Technology

List.ly
• Ability to create/curate lists of content
• Crowd sourcing and fan vote ability
• Ability for fan generated content
• Embedded in any CMS like Storify
• Premium features - moderation and locked lists
Shyam Subramanyan
Entrepreneur. Product Guy. Founder

• Differences between MLB and NBA
• Small staff footprint
• Problems with older stadium - Wi-fi
• Younger playing group embracing social
Josh
Feinberg
Group Sales Manager
Travis LoDolce
Senior Manager of Digital Marketing

Chirpify
• Ability to sell in social stream
• Success with Facebook,Twitter & Instagram
• Promotions platform as well
• Works on % of sales
• Game-time and impulse buy opportunities
• Only in $US but uses PayPal for payments
Rory Felton
Business Development
Dylan Boyd
VP of Strategic Growth

• Social promotional tool for ticket sales
• Rewards fans who drive ticket sales leads
• Campaign driven using Facebook & Twitter
• Used by Trailblazers, Clippers, Blue Jackets
David Sjolin
Managing Director
Desalogic Sports & Entertainment

• Trailblazers.TV
• Pre-game show on web only
• Blogger’s row
• Fan delivered game ball
• Rip City Guardians
Dan Harbison
Sr. Director of Digital Marketing and Media
Dustin Hawes
Social Media Coordinator

#SMMW13

@PatFlynn
Podcasting

@SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com @BrianCarter

• Coming off Beckham era
• Working on a Fan Hub driven by Chevy
• Small digital team in big market
• Discussed Sports Trendsmap
• Tour of Home Depot Center
Lisa Bregman
Manager, Digital & Social Media

A
Contact
Sean Callanan
Media
Clients
Speaking
Email Sean@SportsGeekHQ.com
Phone +61407047200
Website http://sportsgeek.com.au
LinkedIn linkedin/inseancallanan
Twitter @seancallanan & @SportsGeek
Facebook facebook.com/sportsgeek
Pinterest pinterest.com/seancallanan
Instagram @SportsGeekHQ
Tumblr tumblr.sportsgeek.com.au
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Digital Cheer Squad client roster

#SportsGeekTrip 2013 Recap

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