Drop in search ranking and ways to improve them. This is one of the most common questions that most businesses with an online platform tend to ponder upon at some point of time. There can be multiple reasons behind drop in search ranking. Some of them can be controlled and some may be beyond control like changes in algorithm.

1. Tips on Ways to Improve
Search Rankings
2/24/2014
SOVA INFOTECH
http://www.sovainfotech.com/seo/seo-company-london-tips-on-ways-to-improve-searchrankings/
Today, I am going to address a very popular topic: Drop in search ranking and ways to
improve them. This is one of the most common questions that most businesses with an
online platform tend to ponder upon at some point of time. There can be multiple reasons
behind drop in search ranking. Some of them can be controlled and some may be beyond
control like changes in algorithm.
According to Matt Cutts, the head of Google’s search spam team, user experience has a
lot to do with search ranking. The design of your website may have been pretty good
when it was launched few years before but user expectation has changed considerably
since then and this may affect your search ranking considerably. Remember that a
website that looks really cool do not have a significant role to play in bettering user
experience. On the contrary, a good responsive website ensures better user experience
and has the capacity to meet with all expectation.
Here are some ways to fix falling rank and improve user experience:
Incorporation of Internal Links Makes Websites Much
More User Friendly
The biggest mistake that most websites encounter now is forgetting about internal links
wherein your web pages are linked with each other. While placing internal links, most of
you use rich anchor texts and this is not a notable practice either. The key to leveraging
internal links lies in avoidance of rich anchor texts. Do not expect immediate results here.
This procedure is time consuming and will take up at least three months to show the
results.

2. Updated Designs Win More Visitors
Updated designs include an updated code as well.
The out-dated designs can leave the visitors with the
impression that you are also running an out-dated
business or that you simply do not care about your
website or the content published therein. There had
been significant changes in Google algorithm in the
course of last few years and each of these changes
has necessitated alterations in search engine
optimisation techniques. Users land up on websites
with the hope of locating a trustworthy name. If your
design raises eyebrows, you will probably be driving
the visitors away.
Websites Must Load Within Four
Seconds
If your website takes too long to load, your visitors
will move on to the next available option. Loading
time affects search ranking, bounce rate, page views
and even the revenue earned of it. You can use
Google Page Speed. Just sign up and follow a few
steps. You will see a rise in the loading speed of
your website.

3. Never Build Links to Pages That
Noticed a Drop in Rank
When your ranking drops, the very first thing that comes
to mind is building more links. Build links but not to the
page that dropped in ranking. Google is quite smart and
SEO Company London
can easily detect webpages that are gaining links at an
unnatural pace. So, if you build too many links for that
page, its rank will drop further. But if you build links to
other pages avoiding rich anchor text usage, your rank
will not just stabilise but may increase as well. This helps
to increase overall site authority and thus all the
keywords will start ranking higher.
Upgrade Web Page to be Ranked
by Google Faster
This technique is the simplest of all strategies and this
is also one of the most effective ones. Google prefers to
rank the fresh pages to the stale and old ones. Thus, by
adding updated image and content to web page, you
can create a better user experience. This will allow
people to stay longer on your website and increase the
chance of linking to website and sharing content on
social web as well.
Phone: 020 7096 1019
Fax: 020 7702 4125
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1 Alie Street
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United Kingdom
WWW.SOVAINFOTECH.COM

4. Increase Click Through
Rate to Get Noticed
If you log into Google Webmaster Tools account, you will
find that Google tracks the click through rate. One
technique to increase search traffic is through increased
ranking and the other technique is by increasing the click
through rate. If the search engine finds out that your click
through rate is very low, it may drop your position as this
Numbers (1/2/3…)
tell the search engines that your listing is not relevant.
Optimisation of title tag and Meta descriptions will help to
How to / why
You
Free
increase the click through rate. You can use following
words within the Meta tag as they get clicked on more:
(reference from:
http://www.quicksprout.com/2014/02/12/why-your-search-
Blog post rankings-are-dropping-and-7-ways-to-fix-it/)
Tips
Google Authorship will also help you to increase the click
Best
Great
Tricks
through rate.
If you want to track and improve ranks, you can leverage
the above discussed points. You will see the results if you
apply all these tactics but remember that the rankings will
not bounce back immediately. Few months are required
after implementing these strategies before you see the
results.
So, what are you doing to improve ranking? Tell us in the
comments section.
http://www.sovainfotech.com/seo/seo-company-london-tips-on-ways-to-improve-searchrankings/