Social Media for Associations


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Social Media for Associations

  1. 2. Today we will... <ul><li>Talk about my favourite definition of Social Media and take inventory </li></ul><ul><li>Watch a 4 minute video on Social Media </li></ul><ul><li>Discuss whether or not Social Media makes sense for associations and how it can benefit the association as well as the member base </li></ul><ul><li>Talk about blogging and press releases in the context of Social Media </li></ul><ul><li>Learn how to stay o top of your industry/ and competitors using Social Media </li></ul><ul><li>Look at a few Social Media tools and how to start using them more effectively </li></ul><ul><li>Have an extensive Q&A session </li></ul>
  2. 3. Social Media Definition &quot;Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses internet- and web-based technologies to transform and broadcast media monologues into social media dialogues. It supports the democratization of knowledge and information and transforms people from content consumers to content producers.&quot; versus
  3. 4. Taking Inventory…
  4. 5. Social Media Video Click Here to Watch!
  5. 6. Why does Social Media make sense for associations? <ul><li>Reach out to membership and get instant feedback </li></ul><ul><li>Provide a community/ forum for members to connect and discuss </li></ul><ul><li>Member engagement leads to greater renewal rates and involvment </li></ul><ul><li>Event promotion! </li></ul><ul><li>Top notch member/ customer service </li></ul><ul><li>Gain credibility by being a great source of current information for your members </li></ul><ul><li>Asscoiations do NOT have ‘ the content problem‘ </li></ul>
  6. 7. Blogging and Press Releases <ul><li>Associations can use their blog for: </li></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>Event announcments/ promotion </li></ul></ul><ul><ul><li>Spotlight members accomplishments </li></ul></ul><ul><ul><li>Welcome/ introduce new members to the community </li></ul></ul><ul><ul><li>Post industry upates & news </li></ul></ul><ul><ul><li>Thank sponsors and affiliates </li></ul></ul><ul><li>In the past press releases were written solely to get press coverage </li></ul><ul><li>FACT: Most press releases get NO media coverage whatsoever! </li></ul><ul><li>Nowadays press releases are for: </li></ul><ul><ul><li>Search engine optimization </li></ul></ul><ul><ul><li>Distribution through Social Media </li></ul></ul><ul><ul><li>Links to your website </li></ul></ul><ul><ul><li>Increase website search rank </li></ul></ul><ul><ul><li>Increase findability online </li></ul></ul><ul><li>Publish your press releases on your blog!!! </li></ul>
  7. 8. LinkedIn <ul><li>Great for professional networking and event promotion! </li></ul><ul><li>If you don't have one already go and create a profile! </li></ul><ul><li>LinkedIn is a professional network thus not as viral as facebook! </li></ul><ul><li>Use LinkedIn to create and promote your events </li></ul><ul><li>Follow and join groups and discussions! </li></ul>
  8. 9. Stay Informed about Competitors and your Industry! <ul><li>Google Alerts is a great tool to stay informed! Simply enter your search terms, select type of news and how often you would want Google to send you information. Yahoo and have similar graders...! </li></ul>Shows you how many searches per month happen for a specific keyword or set of keywords. The tool can also analyze competitors keywords! It also tells you how hard it will be to rank for a certain keyword!!! Alexa provides a popular traffic ranking and offers insight into where your inbound links are coming from. You can also analyze a competitors website 
  9. 10. Is Twitter a Business Tool? <ul><li>The Twitter stream in itself is fairly useless </li></ul><ul><li>Addon tools such as Tweetdeck allow you </li></ul><ul><li>to filter Tweets by keyword, schedule tweets, </li></ul><ul><li>interact with people... </li></ul>
  10. 11. Event & Content Promotion <ul><li> allows you to register multiple </li></ul><ul><li>Social Media accounts. When you post </li></ul><ul><li>an update on it will automatically </li></ul><ul><li>be posted to all the other Social Media </li></ul><ul><li>profiles you registered! </li></ul>
  11. 12. A Few Resources <ul><li> </li></ul> Content Promotion
  12. 13. Any Questions? Philipp Fuhrmann @socialpimientos 778.355.0546