Talk about my favourite definition of Social Media and take inventory
Watch a 4 minute video on Social Media
Discuss whether or not Social Media makes sense for associations and how it can benefit the association as well as the member base
Talk about blogging and press releases in the context of Social Media
Learn how to stay o top of your industry/ and competitors using Social Media
Look at a few Social Media tools and how to start using them more effectively
Have an extensive Q&A session
Social Media Definition "Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses internet- and web-based technologies to transform and broadcast media monologues into social media dialogues. It supports the democratization of knowledge and information and transforms people from content consumers to content producers." versus
Why does Social Media make sense for associations?
Reach out to membership and get instant feedback
Provide a community/ forum for members to connect and discuss
Member engagement leads to greater renewal rates and involvment
Top notch member/ customer service
Gain credibility by being a great source of current information for your members
Asscoiations do NOT have ‘ the content problem‘
Blogging and Press Releases
Associations can use their blog for:
Event announcments/ promotion
Spotlight members accomplishments
Welcome/ introduce new members to the community
Post industry upates & news
Thank sponsors and affiliates
In the past press releases were written solely to get press coverage
FACT: Most press releases get NO media coverage whatsoever!
Nowadays press releases are for:
Search engine optimization
Distribution through Social Media
Links to your website
Increase website search rank
Increase findability online
Publish your press releases on your blog!!!
Great for professional networking and event promotion!
If you don't have one already go and create a profile!
LinkedIn is a professional network thus not as viral as facebook!
Use LinkedIn to create and promote your events www.events.linkedin.com
Follow and join groups and discussions!
Stay Informed about Competitors and your Industry!
Google Alerts is a great tool to stay informed! Simply enter your search terms, select type of news and how often you would want Google to send you information. Yahoo and technorati.com have similar graders...!
Shows you how many searches per month happen for a specific keyword or set of keywords. The tool can also analyze competitors keywords! It also tells you how hard it will be to rank for a certain keyword!!! Alexa provides a popular traffic ranking and offers insight into where your inbound links are coming from. You can also analyze a competitors website