1. Data-driven fuel for social media marketing
www.sotrender.com
1

2. Where do we come from?
2

3. Our solution - Sotrender
OUR CUSTOMERS
3

4. Product: daily use online tool for business
Detailed
analytics &
reporting on KPI,
best content etc.
One score of
social media
Management performance
of content &
workflow
Data-driven tips
& calls to action
4

5. Apps & Facebook Pages
5

6. Facebook Pages & apps go together!
Facebook Page
is constant
communication
that engages and
App is extended
reaches stable
user experience
number of
Facebook users
6

7. Facebook Pages & apps go together!
Contests, cus
tomer Constant two-way
feedback, he communication
lpdesk
Social ads and Good Community of
sponsored quality, everyday engaged brand’s fans
stories content
7

8. Facebook Page & apps go together!
App is a story
generation V8 engine
Supplements Facebook
Pages
A new way of interaction
with the brand
A new quality of
engagement and boost
expousure
8

9. Importance of tracking Facebook Pages
9

10. Tracking Facebook Page
See ups and
downs in fans’
engagement
Time of fans’
activities => adjust
communication to
their habits
10

11. Tracking Facebook Page
See most engaging content
=> posting choices
11

12. Tracking Facebook Page
Segmentation of
active fans =>
evaluate the
quality of page’s
community
12

13. Tracking Facebook Page
Better engagement = exposure of
brand’s content to right people 13

14. Importance of tracking apps
14

15. Data-driven apps development process
If app doesn’t
meet the goals Reqs &
– redesign it! Design
Analyze Build
Launch is just
the beginning!
Measure Launch
15

16. Tracking and the Open Graph - Insights
Tens of
New and active users metrics
Active Users, auth, demography, retention
Stories: published, impressions, clicks, mobile
data etc
Actions, impressions, refferals
Age, gender, language, country,
App’s blocks, spam reports,
App’s rates (stars), income (in $)
API calls, HTTP errors, page load time
16
www.developers.facebook.com/apps

17. Simplification
17

18. Tracking and the Open Graph - simplification
engage-
ment
active
virality
users
retention
Just essential KPIs for app’s growth and reporting
18
www.developers.facebook.com/apps

19. Tracking and the Open Graph – app’s growth
virality = new users by existing active users
Virality = 10%
Tips
 Focus only on 2-3 stories (e.g. shares &
comments).
 Landing page and permission's dialog are
important as well
 Let the users type in a message when
taking action, enable explicit sharing actions
 Actions in users’ news feeds are the key 19

20. Tracking and the Open Graph – app’s growth
retention = returning active users (users that used the app
more than once).
Tips
 Design your apps to provide repeat value
 Keep the content fresh => e.g. by
promoting UGC
 Show friends’ activity feed to users
 Encourage competition and collaboration
between friends
20

21. Tracking and the Open Graph - evaluation
= quality of traffic. Define it on your own to
engagement meet your goals (e.g. published actions per
active user).
monthly
active users = quantity scope of apps, number of people
Engagement not only exposed but also engaged
21

22. How can we help?
22

23. Can we help you?
Facebook Pages
• Stats to any FB Pages
• Advanced analytics
Facebook ADS
Engagement • Ads API access
• Wider opportunities
Social Media Research & Reports
• Experieced Data Research Team
• Interdisciplinary approach
23

24. The future
24

25. Universal internet identity of users
Private
profiles
Facebook
Ads in/out FB
Pages
WWW social
Apps
plug-ins
25

26. The future is CMTO Source: http://venturebeat.com/2012/08/23/the-hot-new-
cxo-chief-marketing-technology-officer-infographic/
26

27. Contact us for more details
Jan Zajac Ph.D
jan@sotrender.com
+48 606 797 043
Marcin Nagraba
mn@sotrender.com
+48 691 714 420
9 Devonshire Square
www.sotrender.com London, UK EC2M 4YF
27