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Sotrender open graph workshop

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Transcript

  • 1. Data-driven fuel for social media marketing www.sotrender.com 1
  • 2. Where do we come from? 2
  • 3. Our solution - Sotrender OUR CUSTOMERS 3
  • 4. Product: daily use online tool for business Detailed analytics &reporting on KPI,best content etc. One score of social media Management performance of content & workflowData-driven tips& calls to action 4
  • 5. Apps & Facebook Pages 5
  • 6. Facebook Pages & apps go together! Facebook Page is constant communication that engages and App is extended reaches stable user experience number of Facebook users 6
  • 7. Facebook Pages & apps go together! Contests, cus tomer Constant two-way feedback, he communication lpdesk Social ads and Good Community of sponsored quality, everyday engaged brand’s fans stories content 7
  • 8. Facebook Page & apps go together! App is a story generation V8 engine Supplements Facebook Pages A new way of interaction with the brand A new quality of engagement and boost expousure 8
  • 9. Importance of tracking Facebook Pages 9
  • 10. Tracking Facebook Page See ups and downs in fans’ engagement Time of fans’ activities => adjust communication to their habits 10
  • 11. Tracking Facebook Page See most engaging content => posting choices 11
  • 12. Tracking Facebook Page Segmentation of active fans => evaluate the quality of page’s community 12
  • 13. Tracking Facebook Page Better engagement = exposure of brand’s content to right people 13
  • 14. Importance of tracking apps 14
  • 15. Data-driven apps development process If app doesn’t meet the goals Reqs & – redesign it! Design Analyze Build Launch is just the beginning! Measure Launch 15
  • 16. Tracking and the Open Graph - Insights Tens of New and active users metrics Active Users, auth, demography, retention Stories: published, impressions, clicks, mobile data etc Actions, impressions, refferals Age, gender, language, country, App’s blocks, spam reports, App’s rates (stars), income (in $) API calls, HTTP errors, page load time 16 www.developers.facebook.com/apps
  • 17. Simplification 17
  • 18. Tracking and the Open Graph - simplification engage- ment active virality users retention Just essential KPIs for app’s growth and reporting 18 www.developers.facebook.com/apps
  • 19. Tracking and the Open Graph – app’s growth virality = new users by existing active users Virality = 10% Tips  Focus only on 2-3 stories (e.g. shares & comments).  Landing page and permissions dialog are important as well  Let the users type in a message when taking action, enable explicit sharing actions  Actions in users’ news feeds are the key 19
  • 20. Tracking and the Open Graph – app’s growth retention = returning active users (users that used the app more than once). Tips  Design your apps to provide repeat value  Keep the content fresh => e.g. by promoting UGC  Show friends’ activity feed to users  Encourage competition and collaboration between friends 20
  • 21. Tracking and the Open Graph - evaluation = quality of traffic. Define it on your own to engagement meet your goals (e.g. published actions per active user). monthly active users = quantity scope of apps, number of people Engagement not only exposed but also engaged 21
  • 22. How can we help? 22
  • 23. Can we help you? Facebook Pages • Stats to any FB Pages • Advanced analytics Facebook ADSEngagement • Ads API access • Wider opportunities Social Media Research & Reports • Experieced Data Research Team • Interdisciplinary approach 23
  • 24. The future 24
  • 25. Universal internet identity of users Private profiles Facebook Ads in/out FB Pages WWW social Apps plug-ins 25
  • 26. The future is CMTO Source: http://venturebeat.com/2012/08/23/the-hot-new- cxo-chief-marketing-technology-officer-infographic/ 26
  • 27. Contact us for more details Jan Zajac Ph.D jan@sotrender.com +48 606 797 043 Marcin Nagraba mn@sotrender.com +48 691 714 420 9 Devonshire Squarewww.sotrender.com London, UK EC2M 4YF 27

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