The presentation shows the list of TOP 20 airlines on Facebook (fans number) and thier use of application that allows to create a landing page.

2. Airlines and their
Facebook landing pages

3. They say that the landing page is the most important
piece of marketing on Facebook profile.

4. First impression is crucial
When people go to the Facebook page and are not entirely sure if
they want to join it or not the landing page is the one thing that may
win them over.
Instead of showing the next ”wall” (thats what pops up when
there is no customiesed landing page) it is really worth it to show
someting more characteristic, special, directely linked to the brand.

6. TOP 20
airlines on
Facebook

7. I checked out all 20 pages

8. And here is what I found
…

9. A lot of airlines do not have a landing
page at all:

10. It seems like a high number, 6 out of 20
airlines (from the TOP 20 LIST) on
Facebook do not take an opportunity, not
only to connect with people but also to
advertise at almost no cost

11. American Airlines, EMIRATES, Air Asia.
One would expect that brands like that
spend significant amount of time and money
to prepare their Facebook strategies.
Somehow their all missed the importance of
landing pages.

12. A few of them are still using FBML
(an application that allowed to create a landing page)
which Facebook does not support anymore.

13. An airline that takes care of its online community should make
an effort to follow what is going on in terms of the technology
that is available. Alternatively, it should make people who are
paid to manage the community more up to date with what is
going on.

14. What about the rest of
airlines from the
TOP 20 list?

15. ”Lets just put the bits of our schedule and
tickets’ prices as our landing page”
The case of

16. It does not look
that good!
Esspecially, with
the great chunk
of it taken by
the terms &
conditions

17. The old good "join us and we
may give you something!"

18. The airlines that attract their fans
through possibility of winning a prize

21. ”I will show you all I have”

22. The airlines that are trying to put
everything they offer into a very limited
space!

25. Putting it all together
 Some airlines are not trying to impress people with thier landing pages
at all
 Some airlines are focusing on attracting fans who are mainly
interested in prizes rather than the brand
 Some airlines are trying to cram as much info as they can into thier
landing pages

26. What is the best option in your opinion?
Have you ever seen a landing page that you really liked?
You can SHARE some of your favourites with us!

27. Share your comments and suggestions
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