See the statistics that will help you build a use case for mobile!

1. Why go mobile?
10 good reasons
from

2. if your site is not mobile friendly
61% of
customers Lesson: your customers are
looking at you on mobile devices.
will go to a
competitor Question: Do you look good?
1
Your customers
are there.

3. Lesson: your customers
34% are reading your emails
increase on mobile (whether you
optimize them or not).
in mobile
Question: Can your
email customers redeem
opens* your offers on mobile?
2
Your marketing
is there.
*from 2010 to 2011

4. 49% of Lesson: your
mobile and customers are looking
tablet users for you locally.
conduct
local Question: Can you
be found easily on
searches on
relevant mobile apps?
mobile apps
3
Your content
could be there.

5. Lesson: Even on
200% mobile, customers
increase need local.
in click- Question: Can potential
through customers find where
you are based on your
rate* mobile presence?
4
Your location
can benefit you.
*when location is mentioned

6. $45.38 Lesson: Mobile is
where the money is.
billion in
mobile &
Question: Are you
social taking advantage of
revenue your mobile channels?
5
Your revenue
could skyrocket.

7. 20-30% of Lesson: Your
customers need to
searches find you on the go.
for top
Question: Are you
industries* showing up in mobile
are mobile search results?
6
Your industry is
wide open.
20% telecom, 25% film, 30% restaurant

8. … and 74% of those purchase after using phone
79% of Lesson: Your
customers want to
mobile buy on the go.
users shop
on their Question: Are you
making it easy to
phones… buy on mobile?
7
The purchasing
power is there.

9. Lesson: Your
39% of customers are
store ditching you for
walkouts devices.
Question: Are you
influenced creating compelling
by mobile reasons to buy?
8
You’re missing
out on business.

10. Lesson: You’re
36% of missing out on
mobile international
marketing opportunity.
Question: Can users
$ spent in in other countries
Asia find you on mobile?
9
The whole world
is coming.

11. Lesson: You’re
1 in 10 missing out on
users have engaging interactions.
left mobile Question: What are
feedback in your users saying
about you in the
store moment?
10
Your customers
are talking.

12. 10 good reasons.
What will you do next?
try
http://www.snaphop.com

13. References by Slide
1. IABALM 2012: http://www.iab.net/events_training/2012/alm/overview
2. Return Path:
http://www.returnpath.net/downloads/reports/returnpath_mobilemessagingwhitepaper.pdf
3. Localeze/15miles
http://www.businesswire.com/news/home/20120229005129/en/Localeze15miles-Annual-
comScore-Local-Search-Usage-Study
4. ThinkNear 2012 via MediaPost:
http://www.mediapost.com/publications/article/171106/localized-creative-improves-click-
through-rates-e.html
5. Mobile Marketing Watch: http://www.mobilemarketingwatch.com/revenue-climbs-dramatically-
for-mobile-and-social-media-20661
6. Google Mobile playbook http://www.themobileplaybook.com/#/4_1
7. Google/Ipsos 2010
8. Motorola Solutions: http://www.mobilecommercedaily.com/2011/01/13/87pc-of-retailers-agree-
shoppers-can-find-better-deals-via-mobile-survey
9. IAB 2011
10. Empathica Inc: http://www.retailcustomerexperience.com/article/197567/Study-One-in-10-
smartphone-owners-have-written-a-review-while-in-store
Want to learn more? Check out our statistics page at http://blog.snaphop.com/2012-mobile-
marketing-statistics/ or follow us on Twitter at http://www.twitter.com/GoSnapHop.