Why Go Mobile?


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See the statistics that will help you build a use case for mobile!

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Why Go Mobile?

  1. 1. Why go mobile? 10 good reasons from
  2. 2. if your site is not mobile friendly61% ofcustomers Lesson: your customers are looking at you on mobile devices.will go to acompetitor Question: Do you look good? 1 Your customers are there.
  3. 3. Lesson: your customers34% are reading your emailsincrease on mobile (whether you optimize them or not).in mobile Question: Can youremail customers redeemopens* your offers on mobile? 2 Your marketing is there. *from 2010 to 2011
  4. 4. 49% of Lesson: yourmobile and customers are lookingtablet users for you locally.conductlocal Question: Can you be found easily onsearches on relevant mobile apps?mobile apps 3 Your content could be there.
  5. 5. Lesson: Even on200% mobile, customersincrease need local.in click- Question: Can potentialthrough customers find where you are based on yourrate* mobile presence? 4 Your location can benefit you. *when location is mentioned
  6. 6. $45.38 Lesson: Mobile is where the money is.billion inmobile & Question: Are yousocial taking advantage ofrevenue your mobile channels? 5 Your revenue could skyrocket.
  7. 7. 20-30% of Lesson: Your customers need tosearches find you on the go.for top Question: Are youindustries* showing up in mobileare mobile search results? 6 Your industry is wide open. 20% telecom, 25% film, 30% restaurant
  8. 8. … and 74% of those purchase after using phone79% of Lesson: Your customers want tomobile buy on the go.users shopon their Question: Are you making it easy tophones… buy on mobile? 7 The purchasing power is there.
  9. 9. Lesson: Your39% of customers arestore ditching you forwalkouts devices. Question: Are youinfluenced creating compellingby mobile reasons to buy? 8 You’re missing out on business.
  10. 10. Lesson: You’re36% of missing out onmobile internationalmarketing opportunity. Question: Can users$ spent in in other countriesAsia find you on mobile? 9 The whole world is coming.
  11. 11. Lesson: You’re1 in 10 missing out onusers have engaging interactions.left mobile Question: What arefeedback in your users saying about you in thestore moment? 10 Your customers are talking.
  12. 12. 10 good reasons.What will you do next? try http://www.snaphop.com
  13. 13. References by Slide1. IABALM 2012: http://www.iab.net/events_training/2012/alm/overview2. Return Path: http://www.returnpath.net/downloads/reports/returnpath_mobilemessagingwhitepaper.pdf3. Localeze/15miles http://www.businesswire.com/news/home/20120229005129/en/Localeze15miles-Annual- comScore-Local-Search-Usage-Study4. ThinkNear 2012 via MediaPost: http://www.mediapost.com/publications/article/171106/localized-creative-improves-click- through-rates-e.html5. Mobile Marketing Watch: http://www.mobilemarketingwatch.com/revenue-climbs-dramatically- for-mobile-and-social-media-206616. Google Mobile playbook http://www.themobileplaybook.com/#/4_17. Google/Ipsos 20108. Motorola Solutions: http://www.mobilecommercedaily.com/2011/01/13/87pc-of-retailers-agree- shoppers-can-find-better-deals-via-mobile-survey9. IAB 201110. Empathica Inc: http://www.retailcustomerexperience.com/article/197567/Study-One-in-10- smartphone-owners-have-written-a-review-while-in-storeWant to learn more? Check out our statistics page at http://blog.snaphop.com/2012-mobile-marketing-statistics/ or follow us on Twitter at http://www.twitter.com/GoSnapHop.