Slides presented at Search London on 19th January 2016 looking at a brief review of local search in 2015 and a few tips for 2016.

1. SEARCH LONDON
Review of Local Search
in 2015 and Tips for 2016
By Nick Rink
Smart Local Marketing

2. 2015 Review
"Snack Pack"
Local search results
reduced from 7 to 3

3. Before After
Local SERPs

4. 2015 Review
Local Search cuts
ties with Google+

6. Local Tips for 2016
Micro Moments
Google My Business
Citations
Mobile friendly website
Structured data

7. Citation here
Link here

8. Local Tips for 2016
User Behaviour
Reviews
Images
See Inside
More reviews

9. Reviews Link
1. Search for business on Google
2. Click on leave review
3. Right click to check source code
4. Press Crtl F to grab both the CID and
FID numbers ... then add to below:
https://www.google.co.uk/search?q=[enter
search term here]&ludocid=[CID
number]#lrd=[FID number],1
For example:
https://www.google.co.uk/search?
q=personal%20trainer%20london&ludocid=1340
7998687364378974#lrd=0x48761003e4c745f5:0
xba12c7c47d41f15e,1

10. Local Tips for 2016
Look Beyond Google
Apple Maps
Niche directories

12. Thanks for listening
Find me on Twitter:
@NickRink
You can grab these slides at:
http://smrtl.cl/searchlondon