Here is a list of 10 online and offline lead generation strategies that can be used for small businesses.

1. 10 Clever Online and
Offline Lead Generation
Strategies
For Small Business
Kim G. “The Chic Geek”
Owner and Founder
small-bizsense.com

2. Interesting Facts About
Lead Generation
• Lead Generation is the most rapid form of marketing
growth for businesses. (Simplycast)
• Online Leads cost 61% less than Offline Leads.
(Hubspot)
• With lead generation you can use various marketing
channels to generate leads and attract new
prospects in your business.

3. What is a Lead?
“A lead is a person who has in some way, shape, or form
indicated interest in your company's product or service”
- Hubspot

4. What is Lead Generation?
“Strategies used to attract and gather information from
qualified prospects interested in your company’s
products or services”

5. Why Do You Need Lead
Generation in Your Business?
• To attract leads and prospects to your business.
• To build additional marketing funnels in your business.
• To ultimately convert prospects into paying customers.

6. 10 Clever Online and Offline Lead
Generation Strategies
for Small Business

7. Lead Generation Method #1
Your Website
• Your website is the most powerful marketing resource and lead
generation tool there is.
Hubspot Lead Generation Page Example

8. Lead Generation Method#1 cont.,
Your Website
• “89 percent of consumers turn to Google, Bing or another search
engine to find information on products, services or businesses prior to
making purchases.” – Fleishman-Hillard
• Majority of Leads tie into your website
• Ways To Generate Leads from Your Website
• Whitepapers
• Tip Sheets
• Mini Guides
Note: Add Optin-Forms to your
Freebies!

9. Lead Generation Method #2
Back of Business Card
• Business cards are the least expensive and effective marketing
methods used. (Add offers to the back of your cards)

10. Lead Generation Method #3
Email Signature
• Email signatures are one of the most overlooked places for marketing
and lead generation.
• Use Wisestamp to create your signature. (Add a freebie for leads)

11. Lead Generation Method #4
Social Media
• “Since 2010, Social Media has been the leading emerging
channel for lead generation” - QuickSprout
• Share great content (Social Sharing Tools)
• Connect with and Follow influencers in your industry
• Share promotions, events, helpful info

12. Lead Generation Method #5
Blogging
• Blogging
• Helps Drive Traffic to your website
• Generate Leads
• Marketing your business
Blogging Tips
• Write Great Content
• Use Attention Grabbing Headlines
• Share your content (Digg Digg, Hootsuite)

13. Lead Generation Method #6
Video
(Introductory or Explainer w/free Offer)
• Videos are more engaging, memorable and shareable.
• Tell what you do and who you do it for
• Add to your Homepage and Video Sharing Sites
Call to Action

14. Lead Generation Method #7
eBooks
• eBooks are excellent Lead Generation and Marketing Tools
• Add them as a Bonus with your products or services
• Give them away as a Prize at events
• Add them as freebies via your Blog or Website
• Note: Add Optin-Forms to your
Freebies!

15. Lead Generation Method #8
Direct Mail Advertisements
• Direct Mail Marketing is still a great option for lead generation
• Every Door Direct Mail Retail Program (postcards and flyers)
• Great program for businesses
• Send to Local Zip Codes in your area
• Up to 5,000 mail pieces a day
Note: Read more here about
EDDM Retail

16. Lead Generation Method #9
Content Marketing
• “Content Marketing is used to attract and retain customers by
creating/sharing relevant and valuable content” - Content
Marketing Institute
• 3 Ways to Generate Leads via Content Marketing
• Website
• Blogging
• Social Media

17. Lead Generation Method #10
Referral Programs
• Add a referral program form to your website
• Back of business cards
• Add to your invoices
Examples
“Here at XYZ Company, it PAYS to refer your friends, family,
co-workers and colleagues. For each XYZ customer that you refer that
purchases one our website packages, you will receive a 10% off of your
purchase with us.”
• “Know a Business with <Marketing/Computer> Problems? <$10> Can
Be Yours for each referral that becomes my/our client.”

18. RESOURCES
1. Wisestamp
2. Hootsuite (Social Automation Tool)
3. Shareaholic (Social Sharing Tool)
4. Digg Digg (Social Sharing Tool)
5. The Definitive Guide to Copywriting - Neil Patel
6. Every Door Direct Mail Retail Program

19. Check us out on the web
for more Small Business Tips,
Resources and Information
www.small-bizsense.com
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Website Packages for Small Businesses
www.websites4smallbusinesses.net