Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.