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Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
Evolution of Sponsorship - Slingshot Sponsorship
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Evolution of Sponsorship - Slingshot Sponsorship

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The Evolution of Sponsorship provides a sponsorship agency perspective of the last 40 years and where sponsorship is today.

The Evolution of Sponsorship provides a sponsorship agency perspective of the last 40 years and where sponsorship is today.

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  • 1. THE EVOLUTION OF SPONSORSHIP:A Sponsorship Agency PerspectiveSlingshot SponsorshipJackie Fast, Managing Director
  • 2. A bit about me... Twitter: @JackieFast @Slingshot_UKwww.slingshotsponsorship.com
  • 3. Sponsorship Past... JERSEY SPONSORSHIP 1973 Gunter Mast & Jagermeisterwww.slingshotsponsorship.com
  • 4. Traditionally sponsorship was... Purchased with hospitality budgets Focussed on logos & mediawww.slingshotsponsorship.com
  • 5. www.slingshotsponsorship.com
  • 6. 2008...www.slingshotsponsorship.com
  • 7. Growth decreased...www.slingshotsponsorship.com
  • 8. Spend decreased...www.slingshotsponsorship.com
  • 9. Marketing shift... One way communications became Two way communicationswww.slingshotsponsorship.com
  • 10. New channels... Influx of new marketing channelswww.slingshotsponsorship.com
  • 11. How we engage...www.slingshotsponsorship.com
  • 12. Who is engaging...www.slingshotsponsorship.com
  • 13. A new world... New platforms & new synergieswww.slingshotsponsorship.com
  • 14. Benefits of the economic crisis 1. Forced businesses to change • New revenue streams • Business synergy 2. Forced brand sponsorship to change • Sponsorship as marketing • Need for measurementwww.slingshotsponsorship.com
  • 15. Why Sponsorship? Provides the perfect platform for engagement: • Interactive • Fan loyalty • Brand experienceswww.slingshotsponsorship.com
  • 16. Sponsorship Today... Logo & media vs Engagementwww.slingshotsponsorship.com
  • 17. Everyone Wins... Win for the Audience, Win for the Sponsor & Win for the Rights Ownerwww.slingshotsponsorship.com
  • 18. More stats for 2011... Global spending = $48.6 billion (5.1% growth) Outpacing media spending growth of 4% Entertainment sponsorship = 4.6% Sport sponsorship spending = 6.2% making it the fastest growing sectorwww.slingshotsponsorship.com
  • 19. Sponsorship Now... JAY Z & BINGwww.slingshotsponsorship.com
  • 20. Sponsorship that is... INTRIGUINGwww.slingshotsponsorship.com
  • 21. Sponsorship that is... ENGAGINGwww.slingshotsponsorship.com
  • 22. And most of all... INTERACTIVEwww.slingshotsponsorship.com
  • 23. Coca-Cola Polar Bowl... Using social networks & interactionwww.slingshotsponsorship.com
  • 24. The stats... 9 million users tuned in Average dwell time of 28 minutes Cost of a 30 second slot during the Super Bowl costs $3.5millionwww.slingshotsponsorship.com
  • 25. Closer to home...www.slingshotsponsorship.com
  • 26. ASUS & Little Noise Sessionswww.slingshotsponsorship.com
  • 27. OBJECTIVE: Provide credibility to the Asus campaign & new laptop product Build brand awareness in the UKwww.slingshotsponsorship.com
  • 28. SOLUTION: Partnering with one of the most prestigious music of London’s most Partner with one events in London prestigious music eventswww.slingshotsponsorship.com
  • 29. Mencap’s Little Noise Sessions RESULTS: ASUS reached over 6.4 million Exclusive press area Charity support ASUS laptops in Green Room (with a couple taken home by artists!)www.slingshotsponsorship.com
  • 30. Autosport Awards...www.slingshotsponsorship.com
  • 31. OBJECTIVE: Respond to growing needs of sponsor engagement by the magazinewww.slingshotsponsorship.com
  • 32. SOLUTION: Create a year long promotional programme Work with sponsors to create synergies within the partnershipwww.slingshotsponsorship.com
  • 33. SOCIAL MEDIA: Streaming of the event Consumer engagementwww.slingshotsponsorship.com
  • 34. RESULTS: 100% renewals Sponsors involved include: Castrol, BMW, Mercedes, Pirelli, and morewww.slingshotsponsorship.com
  • 35. The Future of Sponsorship... Outside of NA, Europe will remain the largest source of sponsorship spending followed by Asia Pacific. Sponsorship with digital will increase. Worldwide spending projected at 4.9% increase to $51 billion.www.slingshotsponsorship.com
  • 36. Takeaway Tips... It’s not about logos Integrate your channels Work with your partners to create something truly unique REMEMBER ADD VALUE & ENGAGEwww.slingshotsponsorship.com
  • 37. KEEP IN TOUCHJackie Fast, Managing Directorwww.slingshotsponsorship.comT: 0207 226 5052E: jackie@slingshotsponsorship.comTw: @JackieFast

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