Myntra.com is India's largest online fashion retailer that was recognized as the Red Herring Global 100 Winner in 2010 for its exceptional business growth. To increase engagement on Facebook, Myntra ran a "My Style Buddy" photo contest that asked fans to submit photos of their most stylish friend. The contest received 115 entries and over 2,000 votes, promoting both style and friendship in line with Myntra's brand. The winners were Faizan Babi and his friend Mukhtar Hashmi.

1. Case Study: Myntra.com
About
Myntra.com is India’s largest online shopping destination for fashion and lifestyle products. Myntra was
announced as winner of the Red Herring Global 100 Winner 2010 & awarded as “Pride of India 2009-
2010” for exceptional business growth by IDG Ventures.
Myntra has been committed to delivering the best shopping experience and customer service.
‘My Style Buddy’ Photo Contest 2012
Myntra.com ran a Photo Contest on Facebook with the help of SocialAppsHQ’s Apps in order to increase
their engagement and interactions with the fans. In the contest, fans were asked to submit photo of
their friend whose style they admire the most.
115 entries and 2,060 votes were received during this contest. True to spirit of Myntra, it promoted style
and friendship.
Results
Number of Entries - 115
Number of Votes - 2,050
The winner of ‘My Style Buddy’ Contest was Faizan Babi & his friend Mukhtar Hashmi.

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