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Developing the
                       Photographer
                          not the image




                                          by Mark Leo
Sunday, June 7, 2009                                    1
Introduction



Sunday, June 7, 2009                  2
Sunday, June 7, 2009   3
Sunday, June 7, 2009   3
Sunday, June 7, 2009   3
Sunday, June 7, 2009   3
Sunday, June 7, 2009   4
Sunday, June 7, 2009   5
How do you develop
                           yourself?
Sunday, June 7, 2009                        6
Areas for development
Sunday, June 7, 2009                       7
Technical




Sunday, June 7, 2009               8
Technical




Sunday, June 7, 2009               8
Technical




Sunday, June 7, 2009               8
Technical




Sunday, June 7, 2009               8
Technical




Sunday, June 7, 2009               8
Business




Sunday, June 7, 2009              9
Business
              Marketing




Sunday, June 7, 2009                 9
Business
              Marketing


                       Negotiation skills




Sunday, June 7, 2009                        9
Business
              Marketing


                       Negotiation skills

                            Accounting skills




Sunday, June 7, 2009                            9
Business
              Marketing
                                                Email etiquette

                       Negotiation skills

                            Accounting skills




Sunday, June 7, 2009                                              9
Business
              Marketing
                                                Email etiquette

                       Negotiation skills
                                                Investments

                            Accounting skills




Sunday, June 7, 2009                                              9
Business
              Marketing
                                                   Email etiquette

                       Negotiation skills
                                                   Investments

                            Accounting skills


                                            Project management

Sunday, June 7, 2009                                                 9
Business
              Marketing
                                                       Email etiquette

                           Negotiation skills
                                                       Investments

                                Accounting skills

                       Contracting
                                                Project management

Sunday, June 7, 2009                                                     9
Business
              Marketing
                                                       Email etiquette
                                Human resources

                           Negotiation skills
                                                       Investments

                                Accounting skills

                       Contracting
                                                Project management

Sunday, June 7, 2009                                                     9
Business
              Marketing
                                                       Email etiquette
                                Human resources

                           Negotiation skills
                                                       Investments

                                Accounting skills
                                                           Finances
                       Contracting
                                                Project management

Sunday, June 7, 2009                                                     9
Personal




Sunday, June 7, 2009              10
Personal




Sunday, June 7, 2009              10
Personal




Sunday, June 7, 2009              10
Personal




Sunday, June 7, 2009              10
Don’t you want to
                       invest in yourself?


Sunday, June 7, 2009                         11
Sunday, June 7, 2009   12
What is your vision?




Sunday, June 7, 2009                          12
What is your vision?

                       What are your goals?



Sunday, June 7, 2009                          12
What is your vision?

                       What are your goals?

          What are your objectives?

Sunday, June 7, 2009                          12
Developing your own
  personal development plan


Sunday, June 7, 2009          13
Project Management
                         Process Groups




Sunday, June 7, 2009                        14
Project Management
                         Process Groups


                         Initiating




Sunday, June 7, 2009                        14
Project Management
                         Process Groups

                                      Planning
                         Initiating




Sunday, June 7, 2009                             14
Project Management
                         Process Groups

                                      Planning
                         Initiating
                                      Executing




Sunday, June 7, 2009                              14
Project Management
                         Process Groups
                                       Monitoring
                                      & Controlling


                                        Planning
                         Initiating
                                        Executing




Sunday, June 7, 2009                                  14
Project Management
                         Process Groups
                                       Monitoring
                                      & Controlling


                                        Planning
                         Initiating                   Closing
                                        Executing




Sunday, June 7, 2009                                            14
Sunday, June 7, 2009   15
Objectives




Sunday, June 7, 2009                15
Personal
                                    Development
                                      Planning
                       Objectives




Sunday, June 7, 2009                              15
Personal
                                    Development
                                      Planning
                       Objectives
                                     Executing




Sunday, June 7, 2009                              15
Monitoring
                                    & Reflection
                                      Personal
                                    Development
                                      Planning
                       Objectives
                                     Executing




Sunday, June 7, 2009                              15
Monitoring
                                    & Reflection
                                      Personal
                                    Development
                                      Planning
                       Objectives                 Satisfaction
                                     Executing




Sunday, June 7, 2009                                             15
Setting SMART objectives



Sunday, June 7, 2009              16
S
                M
                A
                R
                T

Sunday, June 7, 2009   17
S pecific
                M
                A
                R
                T

Sunday, June 7, 2009       17
S pecific
                M easurable
                A
                R
                T

Sunday, June 7, 2009          17
S pecific
                M easurable
                A ccurate
                R
                T

Sunday, June 7, 2009          17
S pecific
                M easurable
                A ccurate
                R ealistic & tangible
                T

Sunday, June 7, 2009                    17
S pecific
                M easurable
                A ccurate
                R ealistic & tangible
                T ime bound

Sunday, June 7, 2009                    17
Planning



Sunday, June 7, 2009              18
What are your career
                          aspirations?


Sunday, June 7, 2009                          19
Career Aspirations




Sunday, June 7, 2009          20
Career Aspirations
                 Give serious thought




Sunday, June 7, 2009                    20
Career Aspirations
                 Give serious thought
                 Talk to a mentor




Sunday, June 7, 2009                    20
Career Aspirations
                 Give serious thought
                 Talk to a mentor
                 Read the “Seven Habits of Highly Effective People”




Sunday, June 7, 2009                                                  20
Career Aspirations
                 Give serious thought
                 Talk to a mentor
                 Read the “Seven Habits of Highly Effective People”
                 Create a personal mission statement




Sunday, June 7, 2009                                                  20
Do you have a mission
                      statement?


Sunday, June 7, 2009                     21
Let the first act of every morning be to make the following resolve for the
      day:

           * I shall not fear anyone on Earth.
           * I shall fear only God.
           * I shall not bear ill will toward anyone.
           * I shall not submit to injustice from anyone.
           * I shall conquer untruth by truth.
           * And in resisting untruth, I shall put up with all suffering.




Sunday, June 7, 2009                                                                22
Let the first act of every morning be to make the following resolve for the
      day:

           * I shall not fear anyone on Earth.
           * I shall fear only God.
           * I shall not bear ill will toward anyone.
           * I shall not submit to injustice from anyone.
           * I shall conquer untruth by truth.
           * And in resisting untruth, I shall put up with all suffering.




                                     Mahatma Gandhi



Sunday, June 7, 2009                                                                22
"To keep the lamp burning, we have
      to keep putting oil in it."




Sunday, June 7, 2009                       23
"To keep the lamp burning, we have
      to keep putting oil in it."




                             Mother Theresa


Sunday, June 7, 2009                          23
http://www.franklincovey.com/msb




Sunday, June 7, 2009                       24
Define your needs and skills




Sunday, June 7, 2009                                  25
Sunday, June 7, 2009   26
What are your strengths?




Sunday, June 7, 2009                              26
What are your strengths?

         What are your areas of development?




Sunday, June 7, 2009                              26
What are your strengths?

         What are your areas of development?

 What development needs can you identify?



Sunday, June 7, 2009                              26
Create your action list




Sunday, June 7, 2009              27
Create your action list
                       Set realistic goals




Sunday, June 7, 2009                         27
Create your action list
                       Set realistic goals
                       Think short term and also long term




Sunday, June 7, 2009                                         27
Create your action list
                       Set realistic goals
                       Think short term and also long term
                       Set a timeline for each action




Sunday, June 7, 2009                                         27
Create your action list
                       Set realistic goals
                       Think short term and also long term
                       Set a timeline for each action
                       Constantly reflect upon your list




Sunday, June 7, 2009                                         27
Create your action list
                       Set realistic goals
                       Think short term and also long term
                       Set a timeline for each action
                       Constantly reflect upon your list
                       Does it align to your objectives?




Sunday, June 7, 2009                                         27
Create your action list
                       Set realistic goals
                       Think short term and also long term
                       Set a timeline for each action
                       Constantly reflect upon your list
                       Does it align to your objectives?
                       Does it align to your Vision?



Sunday, June 7, 2009                                         27
Example




Sunday, June 7, 2009             28
Example

                       Vision: To be a successful wedding photographer




Sunday, June 7, 2009                                                     28
Example

                       Vision: To be a successful wedding photographer

                         Short term objectives




Sunday, June 7, 2009                                                     28
Example

                       Vision: To be a successful wedding photographer

                         Short term objectives     Long term objectives




Sunday, June 7, 2009                                                      28
Example

                       Vision: To be a successful wedding photographer

                         Short term objectives     Long term objectives

                 Build up technical skills
                 Build up post processing skills
                 Build up album design skills




Sunday, June 7, 2009                                                      28
Example

                       Vision: To be a successful wedding photographer

                         Short term objectives          Long term objectives

                 Build up technical skills         Build up 2nd shooting team
                 Build up post processing skills   Outsource website design
                 Build up album design skills      Establish market outside




Sunday, June 7, 2009                                                            28
Example

                       Vision: To be a successful wedding photographer

                         Short term objectives          Long term objectives

                 Build up technical skills         Build up 2nd shooting team
                 Build up post processing skills   Outsource website design
                 Build up album design skills      Establish market outside

                              Actions list                   Actions List




Sunday, June 7, 2009                                                            28
Example

                       Vision: To be a successful wedding photographer

                         Short term objectives          Long term objectives

                 Build up technical skills         Build up 2nd shooting team
                 Build up post processing skills   Outsource website design
                 Build up album design skills      Establish market outside

                              Actions list                   Actions List

                 Attend Shootfest
                 Read Scott Kelby’s book
                 Attend workshop
                 Watch One Light DVD

Sunday, June 7, 2009                                                            28
Example

                       Vision: To be a successful wedding photographer

                         Short term objectives          Long term objectives

                 Build up technical skills         Build up 2nd shooting team
                 Build up post processing skills   Outsource website design
                 Build up album design skills      Establish market outside

                              Actions list                   Actions List

                 Attend Shootfest                  Train 2nd photographer
                 Read Scott Kelby’s book           Find web designer
                 Attend workshop                   Advertise on overseas magazines
                 Watch One Light DVD               Build up web presence

Sunday, June 7, 2009                                                                 28
Execution



Sunday, June 7, 2009               29
What are the common pitfalls?




Sunday, June 7, 2009                               30
Sunday, June 7, 2009   31
No time?




Sunday, June 7, 2009              31
No time?
                       Procrastination?




Sunday, June 7, 2009                      31
No time?
                       Procrastination?
                            Fear?




Sunday, June 7, 2009                      31
No time?
                        Procrastination?
                             Fear?
                       Everything is fine?



Sunday, June 7, 2009                         31
No time?
                        Procrastination?
                             Fear?
                       Everything is fine?
                           Finances?

Sunday, June 7, 2009                         31
Monitoring & Reflection



Sunday, June 7, 2009                    32
Take time to reflect on your actions

Sunday, June 7, 2009                             33
Sunday, June 7, 2009   34
Which training are effective?




Sunday, June 7, 2009                                   34
Which training are effective?
        Are they worth your time and money?




Sunday, June 7, 2009                                   34
Which training are effective?
        Are they worth your time and money?
                       Does it really meet my objectives?




Sunday, June 7, 2009                                        34
Which training are effective?
        Are they worth your time and money?
                       Does it really meet my objectives?
                        Get feedback from your mentor




Sunday, June 7, 2009                                        34
Which training are effective?
        Are they worth your time and money?
                       Does it really meet my objectives?
                        Get feedback from your mentor

                         Get an accountability partner


Sunday, June 7, 2009                                        34
Satisfaction



Sunday, June 7, 2009                  35
Learn to celebrate your success




Sunday, June 7, 2009                                36
Repeat the process until you experience
                      the success you want




Sunday, June 7, 2009                                   37
Recap




Sunday, June 7, 2009           38
Recap



                       Objectives




Sunday, June 7, 2009                        38
Recap

                                       Personal
                                     Development
                                       Planning
                       Objectives




Sunday, June 7, 2009                               38
Recap

                                       Personal
                                     Development
                                       Planning
                       Objectives
                                      Executing




Sunday, June 7, 2009                               38
Recap
                                     Monitoring
                                     & Reflection
                                       Personal
                                     Development
                                       Planning
                       Objectives
                                      Executing




Sunday, June 7, 2009                               38
Recap
                                     Monitoring
                                     & Reflection
                                       Personal
                                     Development
                                       Planning
                       Objectives                  Satisfaction
                                      Executing




Sunday, June 7, 2009                                              38
Recap
                                     Monitoring
              V                      & Reflection                  V
              i                        Personal                   i
                                     Development
              s                        Planning
                                                                  s
              i        Objectives                  Satisfaction   i
              o                       Executing                   o
              n                                                   n



Sunday, June 7, 2009                                                  38
Sources of training
                                      Websites
                        Internet      Videos
                                      Forums

                       Books       Conferences

                       DVDs        Workshops


Sunday, June 7, 2009                             39
Do you have any questions?
Sunday, June 7, 2009                                40
Thank you!
                                 - @markleo82

                       Blog - http://www.markleo.net/blog

                       Email - mark.leo@gmail.com

                       Facebook - Mark Leo



Sunday, June 7, 2009                                        41

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Mark Leo - Developing the Photographer, Not the Image

  • 1. Developing the Photographer not the image by Mark Leo Sunday, June 7, 2009 1
  • 9. How do you develop yourself? Sunday, June 7, 2009 6
  • 17. Business Marketing Sunday, June 7, 2009 9
  • 18. Business Marketing Negotiation skills Sunday, June 7, 2009 9
  • 19. Business Marketing Negotiation skills Accounting skills Sunday, June 7, 2009 9
  • 20. Business Marketing Email etiquette Negotiation skills Accounting skills Sunday, June 7, 2009 9
  • 21. Business Marketing Email etiquette Negotiation skills Investments Accounting skills Sunday, June 7, 2009 9
  • 22. Business Marketing Email etiquette Negotiation skills Investments Accounting skills Project management Sunday, June 7, 2009 9
  • 23. Business Marketing Email etiquette Negotiation skills Investments Accounting skills Contracting Project management Sunday, June 7, 2009 9
  • 24. Business Marketing Email etiquette Human resources Negotiation skills Investments Accounting skills Contracting Project management Sunday, June 7, 2009 9
  • 25. Business Marketing Email etiquette Human resources Negotiation skills Investments Accounting skills Finances Contracting Project management Sunday, June 7, 2009 9
  • 30. Don’t you want to invest in yourself? Sunday, June 7, 2009 11
  • 31. Sunday, June 7, 2009 12
  • 32. What is your vision? Sunday, June 7, 2009 12
  • 33. What is your vision? What are your goals? Sunday, June 7, 2009 12
  • 34. What is your vision? What are your goals? What are your objectives? Sunday, June 7, 2009 12
  • 35. Developing your own personal development plan Sunday, June 7, 2009 13
  • 36. Project Management Process Groups Sunday, June 7, 2009 14
  • 37. Project Management Process Groups Initiating Sunday, June 7, 2009 14
  • 38. Project Management Process Groups Planning Initiating Sunday, June 7, 2009 14
  • 39. Project Management Process Groups Planning Initiating Executing Sunday, June 7, 2009 14
  • 40. Project Management Process Groups Monitoring & Controlling Planning Initiating Executing Sunday, June 7, 2009 14
  • 41. Project Management Process Groups Monitoring & Controlling Planning Initiating Closing Executing Sunday, June 7, 2009 14
  • 42. Sunday, June 7, 2009 15
  • 44. Personal Development Planning Objectives Sunday, June 7, 2009 15
  • 45. Personal Development Planning Objectives Executing Sunday, June 7, 2009 15
  • 46. Monitoring & Reflection Personal Development Planning Objectives Executing Sunday, June 7, 2009 15
  • 47. Monitoring & Reflection Personal Development Planning Objectives Satisfaction Executing Sunday, June 7, 2009 15
  • 49. S M A R T Sunday, June 7, 2009 17
  • 50. S pecific M A R T Sunday, June 7, 2009 17
  • 51. S pecific M easurable A R T Sunday, June 7, 2009 17
  • 52. S pecific M easurable A ccurate R T Sunday, June 7, 2009 17
  • 53. S pecific M easurable A ccurate R ealistic & tangible T Sunday, June 7, 2009 17
  • 54. S pecific M easurable A ccurate R ealistic & tangible T ime bound Sunday, June 7, 2009 17
  • 56. What are your career aspirations? Sunday, June 7, 2009 19
  • 58. Career Aspirations Give serious thought Sunday, June 7, 2009 20
  • 59. Career Aspirations Give serious thought Talk to a mentor Sunday, June 7, 2009 20
  • 60. Career Aspirations Give serious thought Talk to a mentor Read the “Seven Habits of Highly Effective People” Sunday, June 7, 2009 20
  • 61. Career Aspirations Give serious thought Talk to a mentor Read the “Seven Habits of Highly Effective People” Create a personal mission statement Sunday, June 7, 2009 20
  • 62. Do you have a mission statement? Sunday, June 7, 2009 21
  • 63. Let the first act of every morning be to make the following resolve for the day: * I shall not fear anyone on Earth. * I shall fear only God. * I shall not bear ill will toward anyone. * I shall not submit to injustice from anyone. * I shall conquer untruth by truth. * And in resisting untruth, I shall put up with all suffering. Sunday, June 7, 2009 22
  • 64. Let the first act of every morning be to make the following resolve for the day: * I shall not fear anyone on Earth. * I shall fear only God. * I shall not bear ill will toward anyone. * I shall not submit to injustice from anyone. * I shall conquer untruth by truth. * And in resisting untruth, I shall put up with all suffering. Mahatma Gandhi Sunday, June 7, 2009 22
  • 65. "To keep the lamp burning, we have to keep putting oil in it." Sunday, June 7, 2009 23
  • 66. "To keep the lamp burning, we have to keep putting oil in it." Mother Theresa Sunday, June 7, 2009 23
  • 68. Define your needs and skills Sunday, June 7, 2009 25
  • 69. Sunday, June 7, 2009 26
  • 70. What are your strengths? Sunday, June 7, 2009 26
  • 71. What are your strengths? What are your areas of development? Sunday, June 7, 2009 26
  • 72. What are your strengths? What are your areas of development? What development needs can you identify? Sunday, June 7, 2009 26
  • 73. Create your action list Sunday, June 7, 2009 27
  • 74. Create your action list Set realistic goals Sunday, June 7, 2009 27
  • 75. Create your action list Set realistic goals Think short term and also long term Sunday, June 7, 2009 27
  • 76. Create your action list Set realistic goals Think short term and also long term Set a timeline for each action Sunday, June 7, 2009 27
  • 77. Create your action list Set realistic goals Think short term and also long term Set a timeline for each action Constantly reflect upon your list Sunday, June 7, 2009 27
  • 78. Create your action list Set realistic goals Think short term and also long term Set a timeline for each action Constantly reflect upon your list Does it align to your objectives? Sunday, June 7, 2009 27
  • 79. Create your action list Set realistic goals Think short term and also long term Set a timeline for each action Constantly reflect upon your list Does it align to your objectives? Does it align to your Vision? Sunday, June 7, 2009 27
  • 81. Example Vision: To be a successful wedding photographer Sunday, June 7, 2009 28
  • 82. Example Vision: To be a successful wedding photographer Short term objectives Sunday, June 7, 2009 28
  • 83. Example Vision: To be a successful wedding photographer Short term objectives Long term objectives Sunday, June 7, 2009 28
  • 84. Example Vision: To be a successful wedding photographer Short term objectives Long term objectives Build up technical skills Build up post processing skills Build up album design skills Sunday, June 7, 2009 28
  • 85. Example Vision: To be a successful wedding photographer Short term objectives Long term objectives Build up technical skills Build up 2nd shooting team Build up post processing skills Outsource website design Build up album design skills Establish market outside Sunday, June 7, 2009 28
  • 86. Example Vision: To be a successful wedding photographer Short term objectives Long term objectives Build up technical skills Build up 2nd shooting team Build up post processing skills Outsource website design Build up album design skills Establish market outside Actions list Actions List Sunday, June 7, 2009 28
  • 87. Example Vision: To be a successful wedding photographer Short term objectives Long term objectives Build up technical skills Build up 2nd shooting team Build up post processing skills Outsource website design Build up album design skills Establish market outside Actions list Actions List Attend Shootfest Read Scott Kelby’s book Attend workshop Watch One Light DVD Sunday, June 7, 2009 28
  • 88. Example Vision: To be a successful wedding photographer Short term objectives Long term objectives Build up technical skills Build up 2nd shooting team Build up post processing skills Outsource website design Build up album design skills Establish market outside Actions list Actions List Attend Shootfest Train 2nd photographer Read Scott Kelby’s book Find web designer Attend workshop Advertise on overseas magazines Watch One Light DVD Build up web presence Sunday, June 7, 2009 28
  • 90. What are the common pitfalls? Sunday, June 7, 2009 30
  • 91. Sunday, June 7, 2009 31
  • 92. No time? Sunday, June 7, 2009 31
  • 93. No time? Procrastination? Sunday, June 7, 2009 31
  • 94. No time? Procrastination? Fear? Sunday, June 7, 2009 31
  • 95. No time? Procrastination? Fear? Everything is fine? Sunday, June 7, 2009 31
  • 96. No time? Procrastination? Fear? Everything is fine? Finances? Sunday, June 7, 2009 31
  • 98. Take time to reflect on your actions Sunday, June 7, 2009 33
  • 99. Sunday, June 7, 2009 34
  • 100. Which training are effective? Sunday, June 7, 2009 34
  • 101. Which training are effective? Are they worth your time and money? Sunday, June 7, 2009 34
  • 102. Which training are effective? Are they worth your time and money? Does it really meet my objectives? Sunday, June 7, 2009 34
  • 103. Which training are effective? Are they worth your time and money? Does it really meet my objectives? Get feedback from your mentor Sunday, June 7, 2009 34
  • 104. Which training are effective? Are they worth your time and money? Does it really meet my objectives? Get feedback from your mentor Get an accountability partner Sunday, June 7, 2009 34
  • 106. Learn to celebrate your success Sunday, June 7, 2009 36
  • 107. Repeat the process until you experience the success you want Sunday, June 7, 2009 37
  • 109. Recap Objectives Sunday, June 7, 2009 38
  • 110. Recap Personal Development Planning Objectives Sunday, June 7, 2009 38
  • 111. Recap Personal Development Planning Objectives Executing Sunday, June 7, 2009 38
  • 112. Recap Monitoring & Reflection Personal Development Planning Objectives Executing Sunday, June 7, 2009 38
  • 113. Recap Monitoring & Reflection Personal Development Planning Objectives Satisfaction Executing Sunday, June 7, 2009 38
  • 114. Recap Monitoring V & Reflection V i Personal i Development s Planning s i Objectives Satisfaction i o Executing o n n Sunday, June 7, 2009 38
  • 115. Sources of training Websites Internet Videos Forums Books Conferences DVDs Workshops Sunday, June 7, 2009 39
  • 116. Do you have any questions? Sunday, June 7, 2009 40
  • 117. Thank you! - @markleo82 Blog - http://www.markleo.net/blog Email - mark.leo@gmail.com Facebook - Mark Leo Sunday, June 7, 2009 41