One of the most important aspects of operating any business, and the entire focus of marketing as a whole, is to spread awareness about your business, service or product. Direct mailing services are perhaps the greatest tool in your marketing arsenal because they can save money and help you reach more customers. Direct mailing services allow you to reach hundreds or thousands of highly targeted customers at a very low cost. The following details how to take advantage of direct mailing services to save money and reach more customers.

1. A Simple Introduction to the
How to Take Advantage
of Direct Mailing Services
How to improve the quality of your direct mail campaign to get the results you really want
A Publication of Charlotte Print

2. How to Take Advantage of
Direct Mailing Services
One of the most important aspects of operating any business, and the
entire focus of marketing as a whole, is to spread awareness about your
business, service or product. Direct mailing services are perhaps the
greatest tool in your marketing arsenal because they can save money
and help you reach more customers.
Direct mailing services allow you to reach hundreds or thousands of
highly targeted customers at a very low cost. The following details how
to take advantage of direct mailing services to save money and reach
more customers.
Choose your medium
Direct mailing services allow you to send postcards, catalogs, flyers,
brochures, booklets, sales letters and more via direct mail to your
audience. All of these items are excellent, but if you’re just starting out
you might want to go with postcard marketing. Postcards are incredibly
cheap to print and mail because they’re small and lightweight. At the
same time, they’re highly versatile and can deliver any message to any
audience in an impressive full-color format.
Make sure you print high-quality postcards (or other marketing
materials) so your customers equate your products and services with
quality. The good news is you can print premium marketing materials at
affordable prices when you choose the best online printing companies.

3. Get your mailing list
The most important aspect of your direct mail marketing campaign is
the quality of your mailing list. It should be full of targeted prospects
who fit your major customer demographics. You can use direct mailing
services to generate a highly targeted mailing list by selecting your
chosen demographics at an incredibly affordable rate.
Direct mailing services allow you to target lists by gender, income,
geography, buying habits and interests, other important demographics
that will help you predict the best customer segment to market a
particular product, service, or sale to. This vastly increases your
response rate, helping you reach more customers and saving money in
the process. In fact, it helps you make money!
Include an offer and call to action
Your marketing material design will get attention in the mailbox, but
make sure you include a special incentive offer along with benefits to
boost your response rate. You’ll also need a call to action – tell your
customers precisely what to do next – in order to fully capitalize on
your direct mailing services.
Send, track, repeat
Direct mailing services save money by providing you a discount rate for
a certain volume of mail. Your direct mailing service can help you
choose the right mailing options so you can take full advantage of your
mailing list. Include a coupon or redemption code so you can track your
response rate. Then tweak and test other campaigns so you can
determine what generates the best response rate. Repetition is key to
direct mail success, so repeat your efforts once you’ve identified your
winning mailer for predictable profitability every time.

4. CONTACT US NOW
TO GET STARTED
If you are a company that is interested in growing your business and
generating leads, contact Charlotte Print to speak with a direct mail
specialist to learn how we can help you.
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A Publication of Charlotte Print