Some of the best tips on using Pinterest social media platform for business. Want you create a strong presence on Pinterest? Read up!

1. HOW TO USE PINTEREST
FOR BUSINESS?

2. OUR SUBJECT
WE ALREADY TALKED ABOUT BEST HINTS ON USING
FACEBOOK, TWITTER AND MEDIUM FOR YOUR SOCIAL MEDIA
MARKETING. I DECIDED, THAT NOW IS THE TIME FOR MORE AND
MORE POPULAR, BUT STILL A LITTLE UNDERUSED PLATFORM
– PINTEREST.

3. PIN MORE OFTEN THAN YOU DO AND BE
CONSISTENT
ONE OF THE MOST IMPORTANT HINTS, IN FACT CONCERNING ALL
SOCIAL MEDIA PLATFORMS, IS ‘BE CONSISTENT’. WHILE THE EXACT
NUMBER OF POSTS/TWEETS AND PINS IS DIFFERENT FOR EVERY
AND EACH ONE OF THEM, THERE IS ONE CONSTANT – YOU HAVE
TO PROVIDE A LOT OF HIGH QUALITY CONTENT.

4. YOU MIGHT ASK – HOW MANY PINS EXACTLY SHOULD I USE? WELL,
IT STRONGLY DEPENDS ON YOUR BUSINESS AND GOALS. USUALLY
PEOPLE SAY, THAT 10 PINS A DAY IS MINIMUM, WITH STRONG
RECOMMENDATIONS TO DO IT EVEN MORE OFTEN.

5. SCHEDULE
OK, SO WE DECIDED, THAT FROM NOW ON YOU WILL PIN MORE
OFTEN AND DO IT SYSTEMATICALLY. WHAT NOW? SCHEDULE YOUR
PINS. WHILE MANAGING 4 OR MORE SOCIAL MEDIA PLATFORMS,
REMEMBERING ABOUT EVERYTHING MIGHT BE A REALLY
EXHAUSTING TASK. I STRONGLY RECOMMEND USING ONE OF THE
SCHEDULING ONLINE TOOLS, SUCH AS BUFFER OR HOOTSUITE.
YOU DON’T HAVE TO DO EVERYTHING BY YOURSELF!

6. DON’T FLOOD PEOPLE WITH PINS
“BUT YOU JUST SAID…” I KNOW, BUT BEING CONSISTENT AND
PINNING FREQUENTLY IS NOT EQUAL WITH DROWNING YOUR FANS
WITH PINS. IT’S VERY SIMILAR TO TWITTER – ALLOW PEOPLE TO
DIGEST YOUR POST. SCHEDULE PINS IN THE WAY, GIVING YOUR
FANS TIME TO GET FAMILIAR WITH IT. DON’T SPAM!

7. SIZE DOES MATTER
YOU MIGHT HAVE THE BEST CONTENT IN THE UNIVERSE, BUT STILL
FAIL TO INTEREST PEOPLE IF YOU THEY WON’T BE ABLE TO REALLY
SEE IT. THERE ARE TWO ASPECT RATIOS WORTH CONSIDERING –
1:3,5 AND 2:3. SO HOW TO ADJUST YOUR PHOTO? THERE ARE TWO
WAYS – DOING IT YOURSELF USING PHOTOSHOP OR OTHER
SIMILAR PROGRAMS OR GET A HELP FROM ONLINE TOOLS SUCH
AS CANVA.

8. MAKE A PLAN
COMPLETE AN ACCOUNT FOR YOUR BUSINESS. VERIFYING
WEBSITE IS A MUST, SO IN CASE OF ANY TROUBLE, DON’T BE
AFRAID TO ASK AT HELP DESK. USE AS MUCH KEYWORDS AS
POSSIBLE IN YOUR BUSINESS DESCRIPTION AND LINK PINTEREST
ACCOUNT WITH FACEBOOK AND TWITTER – IT DOESN’T REALLY
NEED ANY EXPLANATION, JUST DO IT

9. REMEMBER TO PREPARE YOUR BLOG OR WEBSITE FOR A PINNING
CAMPAIGN. DOWNLOAD USEFUL PLUGINS ETC., SO PEOPLE WILL
BE ABLE TO PIN YOUR CONTENT. ALSO TRY TO DEFINE YOUR FANS
PERSONAS AND RESEARCH THEIR KEYWORDS AND BOARDS, IT
MIGHT HELP YOU TO PLAN YOUR CAMPAIGN MORE PRECISE.

10. INTERACT
• PINTEREST IS SOCIAL MEDIA PLATFORM, DON’T FORGET ABOUT
IT. NOWADAYS HARD-SELL JUST DOESN’T WORK ANYMORE. WE
ARE ALL HUMAN BEINGS – ACT LIKE ONE. PEOPLE ARE MORE
EAGER TO FOLLOW OTHER PEOPLE, THAN JUST BUSINESSES.
LET THEM KNOW AND BOND WITH YOU.

11. LIKE, COMMENT AND REPIN. IT WORKS NEARLY EXACTLY THE SAME
WAY AS WITH FACEBOOK AND TWITTER. CREATE A STRONG
RELATIONSHIP WITH YOUR FOLLOWERS. PEOPLE LIKE TO BE
APPRECIATED, RIGHT? THAT’S THE WAY TO GET MANY LOYAL FANS,
SO DON’T MISS ON THIS CHANCE.
USE HASHTAGS, DIRECT MESSAGES AND ALWAYS KEEP IN TOUCH,
WITH PEOPLE REPINING YOUR POSTS.

12. BE CREATIVE
USE MULTIPLE IMAGES IN YOUR POSTS. IN MOST OF THE CASES,
MOSAIC PICTURES JUST LOOK BETTER AND CAN BE MUCH MORE
INFORMATIVE (IF YOU ARE WORKING ON ‘HOW TO GUIDES’ ETC.).

13. WRITE ON YOUR PINS
PINS WITH TEXT OVERLAYING THEM ARE VERY POPULAR AND
ALLOW YOU TO PACK THEM WITH MORE INFORMATION. HOW TO DO
IT? IT’S VERY SIMPLE, WHILE FOR EXAMPLE USING CANVA.

14. LET THERE BE LIGHT
PINTEREST DARKENS YOUR PINS A LITTLE, SO TAKE IT UNDER
CONSIDERATION BEFORE POSTING. YOU MIGHT WANT TO
BRIGHTEN YOUR WORK.

15. USE VISUAL MATERIALS
USING ONLY PHOTOS IS JUST A WASTE OF OPPORTUNITY
PINTEREST GIVES YOU. PIN VIDEOS, CREATE INFOGRAPHICS (FOR
EXAMPLE USING PIKTOCHART), EXPERIMENT WITH YOUR OWN
PHOTOS AND SO ON. PINTEREST IS ONE OF THE MOST CREATIVE
SOCIAL MEDIA PLATFORMS – GET ON WITH THE PROGRAM.

16. BENCHMARK
LEARN FROM THE MOST SUCCESSFUL PINTEREST USERS ON
YOUR MARKET. THEY KNOW HOW TO DO IT – WHY NOT USE THIS
KNOWLEDGE?

17. DON’T FORGET ABOUT NUMBERS
AS CREATIVE AS USING PINTEREST SHOULD BE, YOU STILL HAVE
TO MEASURE YOUR SUCCESS (OR THE LACK OF IT). CHECK YOUR
GOOGLE ANALYTICS, FOLLOWERS NUMBER ETC. YOU ARE USING
THIS SOCIAL MEDIA FOR MARKETING, DON’T YOU? SOME
MATHEMATICS IS A MUST.

18. AND ONCE AGAIN…
BE CONSISTENT. CREATE HIGH QUALITY CONTENT, DON’T GIVE UP,
USE HELPFUL HINTS AND EVENTUALLY YOU WILL ACHIEVE YOUR
SUCCESS ON THE PINTEREST.
IF YOU KNOW ANY OTHER USEFUL TIPS CONCERNING PINTEREST
OR HAVE SOME QUESTIONS, DON’T HESITATE TO PUT THEM IN THE
COMMENTS SECTION.

19. IS THIS THE END?
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