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Wave, which has been tracking social media trends and progress since 2006, is the world’s largest and longest-running study of its kind. WAVE6 addresses some of the challenges brands face when developing social strategies. Social media provides brands with a wealth of communication opportunities. But whilst many marketing teams have been quick to set up a Facebook page or Twitter account, few are taking full advantage of the vast amount of options out there. The study covers a vast range of topics, from the impact of different devices to the evolving role of brand websites, highlighting relevant business case studies along the way. Biljana Kolaković will present data for region and the rest of the Europe.